1. COM 537 Week 1 Individual Assignment
Integrated Diffusion Paper
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http://homeworkfox.com/questions/communications/2368/com-537-
week-1-individual-assignment-integrated-diffusion-paper/
Resources: In the Action Plan section at the end of Chapter one in the Integrated Business
Communication text, there is a discussion that revolves around the significance of innovation
versus ideas from an article by Michael Schrage titled “Innovation Diffusion”. The article can be
found at the website below.
http://www.technologyreview.com/energy/13987/
Review the article.
Write a paper of no more than 700 words that discusses the difference between ideas and
innovation and specifically answers the question;
Is the “diffusion of innovation” or the "spread of ideas" the dynamic driving today's world?
Defend your answer.
Provide examples and cite at least one reference that supports your answer.
Format yourpaper accordingtoAPA guidelines.
Post your paper to the assignment link in the Gradebook.