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The New Cognitive HR

The world of HR is being transformed with new Cognitive abilities. This deck, used in my Guest Lecture at TA Pai Management Institute, highlights why and how of Cognitive in HR.

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The New Cognitive HR

  1. 1. THE NEW    HR KHALID RAZA, IBM @KHALIDRAZA9 How cognitive computing is transforming HR and the employee experience Cognitive
  2. 2. Be Social! Let's start by tweeting #COGNITIVEHR @KhalidRaza9
  3. 3. KHALID RAZA, IBM @KHALIDRAZA9 WHAT IS COGNITIVE           and what is Analytics?
  4. 4. KHALID RAZA, IBM @KHALIDRAZA9 WHAT IS COGNITIVE           and what is Analytics? Cognitive computing extends analytics levels to new kind of data, using new technologies.  Let us look at each of these. Data: In a nutshell, cognitive computing is especially useful when data is a large corpus of free text documents.  Think of Wikipedia, which was the data used for Jeopardy Watson.  Think of the scientific literature used  in Watson for Oncology.  In these use cases, cognitive computing is used to analyze millions of free text documents to support a wide range of activities. New technology:  Dealing primarily with unstructured data and free text, cognitive computing drags on technologies like natural language processing and machine learning.  It can be seen as the current generation of artificial intelligence machines.  In particular, you don't program a system like Watson, you educate it.  Rather than coding into the system, you merely provide a large set of training examples.  For instance, Jeopardy Watson has been trained with a large number of Jeopardy questions and their corresponding answers.  Analyics Journey:  Watson offerings range from descriptive use cases such as data exploration to prescriptive use case like recommending a cancer treatment via diagnostic and predictive use cases like finding relations between concepts and ideas buried in literature.
  5. 5. KHALID RAZA, IBM @KHALIDRAZA9 JOE, OUR NEW EMPLOYEE His first day at work! Where are information, resources and support? Where are people to share ideas with? A desk neighbour works in a different department and is not much help Manager is busy preparing a presentation, and the employee service desk will take 8 hours
  6. 6. KHALID RAZA, IBM @KHALIDRAZA9 LET'S MAKE IT AWESOME Automatically provided the names and contact information for three people he could connect with on his first day? KHALID RAZA, IBM @KHALIDRAZA9 Joe gets welcomed with new hire information on his mobile device that was tailored to his first assignment A chatbot on his phone and laptop which could quickly answer his questions any time Joe receives personalized training suggestions based on what he likes and needs
  7. 7. KHALID RAZA, IBM @KHALIDRAZA9 JOE, OUR NEW EMPLOYEE His first experience at work! Automatically provided the names and contact information for three people he could connect with on his first day? Joe gets welcomed with new hire information on his mobile device that was tailored to his first assignment A chatbot on his phone and laptop which could quickly answer his questions any time Joe receives personalized training suggestions based on what he likes and needs KHALID RAZA, IBM @KHALIDRAZA9 In a cognitive organization, Joe’s first experience would be quite different. He would feel connected and confident that he has the right tools to succeed. Joe would be off to a great start.
  8. 8. KHALID RAZA, IBM @KHALIDRAZA9 TALENT + TECHNOLOGY KHALID RAZA, IBM @KHALIDRAZA9
  9. 9. Building on existing HR investments in technology and process, including core HR platforms, cognitive solutions provide an opportunity to improve the overall employee experience, reduce costs, and increase the accuracy and quality of HR services.  KHALID RAZA, IBM @KHALIDRAZA9 IBM Institute of Business Value
  10. 10. Cognitive systems learn and improve through every data point, interaction and outcome, building a deep and broad knowledge base that is always up-to-date. LEARN Cognitive systems grasp underlying concepts, form hypotheses, and infer and extract ideas. They rapidly synthesize information to produce relevant and meaningful responses.  REASON Receive and process unstructured information like humans, understand language patterns and sensory inputs, including text, pictures and auditory cues.  UNDERSTAND KHALID RAZA, IBM @KHALIDRAZA9 WHAT CAN COGNITIVE SYSTEMS DO
  11. 11. D O E S H U M A N R E S O U R C E S A D V I C E N E E D T O C O M E F R O M H U M A N S ? For cognitive HR to take hold, employees need to be just as comfortable taking advice from cognitive applications as they are from humans. KHALID RAZA, IBM @KHALIDRAZA9
  12. 12. EASTWAY UNIVERSITY OF HUMANITIES WWW.EUSS.EDU/EIPA
  13. 13. Forum Engineering is a Japanese company that places engineers into client organizations with specific short- or long-term placement requirements. Its traditional matching process proved slow and inaccurate, and wrongly matched candidates resulted in client dissatisfaction and additional costs. To better serve clients, Forum Engineering used IBM Watson technology to employ a cognitive computing solution that uses natural language processing and cognitive search capabilities. The tool not only analyzes the structured data the company has always collected, but also sifts through unstructured data in internal files to recommend the most appropriate candidates for each position. Now that matches incorporate factors such as personality, skill and cultural fit, vacancies are accurately and appropriately filled six times faster. COGNITIVE RECRUITING MATCHMAKER KHALID RAZA, IBM @KHALIDRAZA9 EXTRAORDINAIRE
  14. 14. In 2016, IBM introduced a cognitive assistant called CHIP for a variety of scenarios such as onboarding new hires and supporting acquired and outsourced employees. It provides employees with a “one-stop shop” knowledge base for HR programs and policy information. CHIP can also be used to send targeted push notifications about required tasks (for example, completing the new-hire checklist, business conduct guidelines or benefits enrollment). By providing reliable on-demand answers to commonly asked queries, CHIP helps enhance the employee experience, improve productivity and reduce HR service costs. COGNITIVE ONBOARDING EMPLOYEE SERVICE AT YOUR FINGERTIPS KHALID RAZA, IBM @KHALIDRAZA9
  15. 15. In 2016, IBM introduced Your Learning, an internal tool powered by Watson cognitive technology that provides access to personalized talent development strategies for every employee. The site curates tailored learning based on a user’s preferences, job history and career goals. With 30,000 learner transactions a day, Your Learning searches relevant structured and unstructured data from more than 30 internal and external sources to bring together current online content, classroom training and key resources, allowing employees to build knowledge anytime and anywhere. COGNITIVE LEARNING IT’S PERSONAL KHALID RAZA, IBM @KHALIDRAZA9
  16. 16. A large, global consumer products company wanted to reduce time spent on complex calls to its HR service center, as well as improve overall employee satisfaction rates with the HR department. It recognized that employees expect a frictionless interaction on the channel of their choice, supported quickly and effectively by service desk advisors. The company introduced a cognitive solution, powered by Watson technology, which provides omni-channel access to the service desk. The solution seamlessly integrates and synthesizes information to extend and augment the advisor’s expertise, allowing for more timely and accurate responses. A 25 percent improvement in employee satisfaction with the HR service center was reported after just one month. COGNITIVE HR ANY WAY YOU LIKE IT KHALID RAZA, IBM @KHALIDRAZA9
  17. 17. KHALID RAZA, IBM @KHALIDRAZA9 HR TRANSFORMED WITH WATSON  KHALID RAZA, IBM @KHALIDRAZA9
  18. 18. B E G I N N I N G Y O U R C O G N I T I V E H R J O U R N E Y Consider how cognitive will strengthen your HR transformation Understand the possibilities of your data Build trust and engage people Enhance and expand strategically across HR KHALID RAZA, IBM @KHALIDRAZA9
  19. 19. THANK YOU! Have a nice day! KHALID RAZA, IBM @KHALIDRAZA9

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