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Stand
Personal Branding is not a choice anymore…
Out ?
1 #SocialHRSuccess #PersonalBranding
The powerful, clear, positive idea that comes
to mind whenever other people think of you.
2
3
https://ibm.biz/PersonalBranding
Share it on Connections
Why
Matters
4 #SocialHRSuccess #PersonalBranding
BRAND
CHOICE
Can be compared to the
HIRING
PROCESS
5 #SocialHRSuccess #PersonalBranding
However, In
the current
market
Unlimited
choices are
available
6 #SocialHRSuccess #PersonalBranding
And decision
making can
become
OVERWHELMING
7 #SocialHRSuccess #PersonalBranding
Hence
(or, cognitive shortcuts)
HEURISTICS
decision makes will rely on
Shortcut to
Wherever you
are going
Exit 101
8
And choose the option
that is most
Popular
Familiar
Recognizable
Emotional
9 #SocialHRSuccess #PersonalBranding
In Marketing terms…
They will
pick the
STRONGEST
10
The STRONGEST brand
Job11
Have you ever
googled
yourself?
12 #SocialHRSuccess #PersonalBranding
13
So..
Strong Brand
The personal branding project
[You]
14
15
16 #SocialHRSuccess #PersonalBranding
17 #SocialHRSuccess #PersonalBranding
18 #SocialHRSuccess #PersonalBranding
19
20 #SocialHRSuccess #PersonalBranding
21
22 #SocialHRSuccess #PersonalBranding
23 #SocialHRSuccess #PersonalBranding
Clearly define
the roles
24
25
26 #SocialHRSuccess #PersonalBranding
27 #SocialHRSuccess #PersonalBranding
Your Brand
28
29
Let’s Welcome
Nickle LaMoreaux currently leads IBM’s worldwide Compensation &
Benefits function based in Armonk, NY. In...
Thank you!
#SocialGlamor
30
Think 40 credit for this learning
Go to this link. Once the page loads, click on 'Mark Complet...
EarlyProfessionalHiresProgramManager–ISATalent
31 #SocialHRSuccess #PersonalBranding
Original deck by:
Lorenzo Galbiati
Consultant at Promise Communispace
32
Join us for this informative talk by Khalid Raza, EPH Program Manager,
joined by Nickle Lamoreaux, VP, Compensation & Bene...
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Personal branding in an Open World

This deck was used in a talk with IBM India HR Professionals on 13th Aug 2015. When skills is a currency and talent is the new war, how do you make your brand irresistible? Would you always work, tucked in a corner where there is no headlight, or do you wish to take charge and be the headlight?

In this talk participants will understand what is personal branding and why it matter in today's world. The session will feature Nickle Lamoreaux, VP Compensation and Benefits, who will share her story and perspectives on personal branding.

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Personal branding in an Open World

  1. 1. Stand Personal Branding is not a choice anymore… Out ? 1 #SocialHRSuccess #PersonalBranding
  2. 2. The powerful, clear, positive idea that comes to mind whenever other people think of you. 2
  3. 3. 3 https://ibm.biz/PersonalBranding Share it on Connections
  4. 4. Why Matters 4 #SocialHRSuccess #PersonalBranding
  5. 5. BRAND CHOICE Can be compared to the HIRING PROCESS 5 #SocialHRSuccess #PersonalBranding
  6. 6. However, In the current market Unlimited choices are available 6 #SocialHRSuccess #PersonalBranding
  7. 7. And decision making can become OVERWHELMING 7 #SocialHRSuccess #PersonalBranding
  8. 8. Hence (or, cognitive shortcuts) HEURISTICS decision makes will rely on Shortcut to Wherever you are going Exit 101 8
  9. 9. And choose the option that is most Popular Familiar Recognizable Emotional 9 #SocialHRSuccess #PersonalBranding
  10. 10. In Marketing terms… They will pick the STRONGEST 10
  11. 11. The STRONGEST brand Job11
  12. 12. Have you ever googled yourself? 12 #SocialHRSuccess #PersonalBranding
  13. 13. 13
  14. 14. So.. Strong Brand The personal branding project [You] 14
  15. 15. 15
  16. 16. 16 #SocialHRSuccess #PersonalBranding
  17. 17. 17 #SocialHRSuccess #PersonalBranding
  18. 18. 18 #SocialHRSuccess #PersonalBranding
  19. 19. 19
  20. 20. 20 #SocialHRSuccess #PersonalBranding
  21. 21. 21
  22. 22. 22 #SocialHRSuccess #PersonalBranding
  23. 23. 23 #SocialHRSuccess #PersonalBranding
  24. 24. Clearly define the roles 24
  25. 25. 25
  26. 26. 26 #SocialHRSuccess #PersonalBranding
  27. 27. 27 #SocialHRSuccess #PersonalBranding
  28. 28. Your Brand 28
  29. 29. 29 Let’s Welcome Nickle LaMoreaux currently leads IBM’s worldwide Compensation & Benefits function based in Armonk, NY. In this role, Nickle has responsibility across 172 countries for design and deployment of all compensation and benefits programs. She is also responsible for the HR activities associated with mergers, acquisitions and divestitures. Prior to this role, Nickle was Vice President, Human Resources for IBM’s worldwide Software division based in Somers, NY. She has also served as HR leader for IBM’s Growth Markets Unit and Asia Pacific based in Shanghai, China. Nickle has more than 15 years of Human Resource experience in areas such as compensation, learning, and recruitment. She has also held several HR generalist positions supporting various business segments. In these roles, she led HR initiatives focused on growing the business through leadership development, talent acquisition, performance management, and skill building. Nickle joined IBM in 2000. She holds a Bachelor of Science in Industrial and Labor Relations from Cornell University, and a Masters of Business Administration from Duke University. Outside of work, Nickle enjoys spending time with her husband, Peter and their three children, Kennedy, Colin and Cameron. Nickle LaMoreaux Vice President, Human Resources Compensation & Benefits IBM Corporation Use chat to ask questions and we will take them to Nickle
  30. 30. Thank you! #SocialGlamor 30 Think 40 credit for this learning Go to this link. Once the page loads, click on 'Mark Complete' on the right hand side panel. Put in your intranet ID and Password. That's it!
  31. 31. EarlyProfessionalHiresProgramManager–ISATalent 31 #SocialHRSuccess #PersonalBranding
  32. 32. Original deck by: Lorenzo Galbiati Consultant at Promise Communispace 32
  33. 33. Join us for this informative talk by Khalid Raza, EPH Program Manager, joined by Nickle Lamoreaux, VP, Compensation & Benefits Date: 13 Aug, 2015 Time: 4 PM – 5 PM IST Virtual talk using IBM Smart Cloud and Audio Bridge Share it on Connections: https://ibm.biz/EnrollinPersonalBrandingSession StandPersonal Branding is not a choice anymore… Out ?

×