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[MY] Introduction to Lazada 0108.pdf

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[MY] Introduction to Lazada 0108.pdf

  1. 1. Welcome to Lazada
  2. 2. The E-commerce Industry Lazada at a Glance How Lazada’s Marketplace Works How to be a Lazada Seller
  3. 3. E-Commerce is booming in Southeast Asia 3
  4. 4. Untapped eCommerce Opportunities 4 • SEA: The world’s fastest growing internet region. • Expected to grow to more than US$200 billion by 2025 • eCommerce is the fastest growing at a whopping 32% annually HUGE POTENTIAL FOR GROWTH (ECOMMERCE SALES AS PERCENTAGE OF TOTAL RETAIL, %) CHINA 14% - 293 billion 14% - 270 billion 3% - 6 billion USA SEA
  5. 5. 3 Mega Trends in Southeast Asia 5
  6. 6. International trends 6 Brick and mortar stores in the US are closing
  7. 7. The E-commerce Industry Lazada at a Glance How Lazada’s Marketplace Works How to be a Lazada Seller
  8. 8. Lazada Group Business Overview 8 COMPANY OVERVIEW LAZADA PRESENCE • The leading online shopping and selling destination in Southeast Asia • Widest footprint in the region • Launched in 5 markets in March 2012: Indonesia, Malaysia, the Philippines, Thailand and Vietnam • Launched in Singapore in May 2014 • Headquartered in Singapore • One-stop shop to access ~30 million products, sourced locally and internationally, across more than 15 categories • Created an end-to-end ecosystem enabled by best-in-class logistics and payment capabilities • Backed by the world’s largest retail commerce company – Alibaba Group China Thailand Pop: 68m Indonesia Pop: 254m Singapore Pop: 6m #1 #1 #1 Philippines Pop: 108m #1 Malaysia Pop: 30m #1 Lazada B2C eCommerce market position Vietnam Pop: 93m HK / Shenzhen Sourcing hub Majority investor
  9. 9. Lazada is the clear e-commerce market leader 9 ~550m addressable population Singapore Pop6m Vietnam Pop93m Thailand Pop68m Indonesia Pop254m HK / Shenzhen SourcingHub #1 #1 Malaysia Pop30m #1 Philippines Pop108m #1 #1 #2 China Lazada B2C e-commerce market position • One-stop selling and shopping platform • End-to-end ecosystem • Regional HQ in Singapore with local offices • 2 Technology Hubs: Vietnam & Russia
  10. 10. Our milestones 10 • Launched in Indonesia, Malaysia, Philippines, Thailand, and Vietnam • First Online Revolution • Lazada Express • Android App • Marketplace • Online Revolution 11/11 – 12/12 • Crossborder Operations • iOS App • Cebu Warehouse • Alibaba Investment • SM on Lazada 2012 2013 2014 2015 2016
  11. 11. Partnerships have been forged with brands 11
  12. 12. Brands and shops leverage on Lazada for their online presence 12
  13. 13. Lazada – A One Stop Shop - More than 15 product categories 13 A wide assortment of products, from electronics to lifestyle; a one stop shop. Automotive & Gadgets Groceries Sports & Outdoors Baby & Toddler Watches, Sunglasses & Jewellery TV, Audio/ Video Gaming, Gadgets Media, Music & Books Fashion Toys & Games Computers & Laptops Cameras Mobiles & Tablets Travel & Luggage Health & Beauty Home & Living Home Appliances
  14. 14. Our business model 14 Retail Marketplace Crossborder Warehouse Consumers Consumers Consumers
  15. 15. What’s in store this 2017? 15 4th generation warehouse in Cabuyao, Laguna Assortment explosion Digital goods and services
  16. 16. Trusted Online Marketplace by Brands 16
  17. 17. Lazada’s Seller Centre 17 ILLUSTRATED SELLER DASHBOARD A multi-functional and powerful tool that empowers and informs sellers on their business with Lazada. Ensuring sellers don’t miss out on business opportunities Keeping local sellers updates on the latest news in the eCommerce ecosystem Alerting the seller to what’s pertinent to their business; enabling them to sell better with Lazada Helping sellers to track their business performance with Lazada
  18. 18. Marketing through leading applications 18 ● Improved customer engagement ● Awarded by Google Play ● “Top Developer App”. ● Featured on Apple App store's Shopping Category APP DOWNLOADS ~60 MILLION MARKET LEADING MOBILE PLATFORM... SHOPPING CATEGORY #1APP IN SEA DURING ONLINE REVOLUTION 2016  Best-in-class Android and iOS applications optimized site for all major browsers  Innovative mobile marketing leveraging chat apps
  19. 19. Marketing – examples of large campaigns benefiting 19 Keeping local sellers updates on the latest news in the eCommerce ecosystem 5 Major Regional Campaigns per Year Typical Campaign Sales Uplift On-going Local Campaigns Tet / Lunar New Year February: ● Celebrate the lunar new year in SEA Lazada Anniversary March: ● Celebrate Lazada’s birthday ● Great deals for customers Ramadan June: ● Celebrate Ramadan with Lazada Superbrands July: ● Onsite showcase of Lazada’s best brands Online Revolution November-December: ● Biggest sale of the year with mega days on 11/11 and 12/12 Normal Day Daily Revenues Campaign Day
  20. 20. The E-commerce Industry Lazada at a Glance How Lazada’s Marketplace Works How to be a Lazada Seller
  21. 21. How Lazada Marketplace Works 21 • You get notified on Seller Center & via email re: customer orders • The LEX picks up the items • Order Status on Seller Center changes to “Shipped” • The customer receives the item • Order status changes to “Delivered” • You pick and pack your products • You prepare all necessary documents • Click “Ready to Ship” 1 2 3 4 Drop Shipping
  22. 22. How Lazada Marketplace Works 22 • Monitor your FBL stocks and orders on Seller Center. • Lazada will pick and pack your products. • Order Status changes to “Ready to Ship” • You deliver the products to Lazada warehouse or Request for pick-up. • The 3PL picks up the items from Lazada warehouse. • Order Status changes to “Shipped” • The customer receives the item • Order status changes to “delivered”. 1 2 Fulfillment by Lazada (FBL) 5 3 4
  23. 23. 4 Pillars to Win on Lazada 23 Governance and Operating Model Commercial and Onsite Excellence Operational Excellence Marketing and Promotions • Dedicated senior PIC • Joint Business Plan • Define operating model • Full assortment • A+ content • Manage Shop-in-Shop • Operational SLA compliance • Drive traffic to shop • Active participation in Lazada campaigns
  24. 24. The E-commerce Industry Lazada at a Glance How Lazada’s Marketplace Works How to be a Lazada Seller
  25. 25. Join the largest online marketplace in 3 steps! 25 Step 1: Register & Submit Documents Step 2: Complete the Onboarding Training Step 3: Post your items & start selling!
  26. 26. How to sign up on Lazada? 26 • Fill in online signup form in English at http://www.lazada.com/sell
  27. 27. How to sign up on Lazada? 27 2 4 3 6 Just reset SC password Sign Up to Payoneer or World First as a corporate account and wait for approval (5-7 days) a) Join our online webinar or, b) Watch videos and pass the test (≥ 50%) Upload SKUs following content guideline; at least 1 SKU be approved (usually 3 working days)
  28. 28. Selling on Lazada 28 2 Selling 3 Shipping 4 Get Paid 1 Listing Upload your products by single or mass upload following content guideline. Be aware of our products and category requirement You have to ship out orders within 48hrs. LGS only for all crossborder sellers After uploading your products, customers can see them first on www.lazada.com.my. Learn how to promote your products Payment provider account must be successfully integrated into Seller Center before seller can receive the payment
  29. 29. 29 Sign up now at https://sellercenter.lazada.com.my/seller/register/registration_open
  30. 30. Thank you

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