To promote an up-and-coming female artist, the document discusses constructing a style that appeals to multiple audiences by portraying her as "Young and Fresh" and "All about the music" while playing the guitar. It suggests dressing her in modest, non-provocative clothes like casual jeans and shirts or dresses showing some skin but not being overly sexy to attract both male and female viewers while keeping the focus on her music rather than her appearance.

1. Artist Branding/Style Construction
Amber Rubarth
To successfully promote our artist, we need to construct a style that would appeal to many
target audiences. With a good style, our artist becomes very likeable and therefore enables
her to become a successful artist. It can also start a trend for younger audience members.
We want to promote our artist as being ‘Young and Fresh’, and to be ‘All about the music’.
Therefore, we want to show our artist with a guitar. The guitar represents the type of music
she produces and shows her ‘style’. To expand on this style, we can show her with different
guitars with different designs, but always having a guitar, so she doesn’t loose that specific
‘image’.
We want to represent our artist as being hot and stylish, but not too provocative as we want
to keep the female and children audience interested as well. We want our artist to be liked
for her music, more than her appearance.
We may have our artist in a dress.
These dresses are quite ‘sweet’, however they do show
some flesh, which could appeal to the male audience,
however they are not ‘sexy’, which allows the audience to
focus more on her music rather than her body. As it is her
first video, we want to keep it clean as this video is
representing her whole music style.
If not a dress, we would have her wearing casual jeans and a shirt, or a long shirt with
leggings. We want her to be simple, as this is the vibe we get from her music. This again is a
casual but also hot look, which doesn’t show off too much of her skin. This also isn’t very
fashionable, which shows she isn’t a ‘superstar’, but is very down to earth.