PDF quick reference guide - marketing funds/rebates for Cisco partners

1. FY10 Development Funds (PDF)
At-a-Glance
Highlight
Partner Development Funds (PDF) is a comprehensive channel partner payment program designed to increase the profitability of Cisco partners as they expand their
small business or Commercial practice. PDF provides quarterly payments to qualifying partners based upon their purchases of Cisco Small Business and Commercial
products, and it features tracks specifically designed to benefit partners based upon their level of Cisco training.
Included in Small Business PDF are the following tracks
• Small Business PDF: Cash Back Basic for Cisco Registered Partners without any additional Cisco specialisations or certifications.
• Small Business PDF: Cash Back Accelerator for DMRs, eCommerce and Service Providers
• Small Business PDF: Core for Cisco SMB Specialised Partners and Express Foundation Specialised Partners.
• Small Business PDF: Pro for Cisco SMB Specialised Partners and Express Foundation Specialised Partners
Included in Commercial PDF are the following tracks:
• Commercial PDF: Business Edition for Cisco Authorised Business Edition Resellers
• Commercial PDF: Express Unified Communications for Cisco Express Unified Communications Specialised Partners.
Partners can enroll for PDF in the Cisco Partner Program Enrollment tool www.cisco.com/go/ppe beginning August 3, 2009. Partners must enroll by
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September 19 , 2009 to receive credits for sales made from the beginning of the new Cisco fiscal year. Partners that enroll after this date will have their eligible
sales counted from the beginning of that month.
PDF Program Rules*
Products Covered For the list of products eligible for PDF, refer to the Qualified Product List: www.cico.com/go/pdf Products may be added or deleted from
the Qualified Product List at the beginning of a Cisco Fiscal Quarter.
Eligible Partners The FY10 PDF framework comprises 6 tracks that reward transactional partners through to partners with Cisco specialisations, from Registered
partners through to Cisco Specialised Express UC and Cisco Business Edition.
Rebate Structure Quarterly rebate’s based on purchases of SMB designated products (refer to Qualified Product List).
Rebates are specific for each track and range from 5% through to 16% (see matrix over page for all details)
Last updated: 13TH Sept. 09
Approved for External Distribution
1
*Cisco reserves the right to change program rules at any time.

2. FY10 Development Funds (PDF)
At-a-Glance
Program Parameters
FY10 FY10 FY10 FY10 FY10 FY10 FY10 FY10 FY10
SB PDF -
SB PDF - SB PDF-Cash Commercial
Cash Back SB PDF Pro Commercial
Rules Cash Back Back SB PDF - Core SB PDF Pro Basic PDF Express
Accelerator Advanced PDF - BE
Basic Accelerator II UC
I
Foundation Foundation
Rebate % 10% 10%
Advanced Advanced
5% 5% 5% 5% 10% 10% 16% 16%
Min. Pay $300 $5,000 $5,000 $300 $300 $300 n/a n/a
Min Booking $6,000 $100,000 $100,000 $6,000 $3,000 $3,000 $10,000 $10,000
Max Pay $15,000 $250,000 $250,000 $25,000 $60,000 $125,000 $125,000 $125,000
Max Booking $300,000 $5,000,000 $5,000,000 $500,000 $600,000 $1,250,000 n/a n/a
Pay
Frequency Quarterly Quarterly Quarterly Quarterly Quarterly Quarterly Quarterly Quarterly
Express
EUC or AUC or
Foundation or
Registered Gold/Silver SMB Master UC Spec Authorized
Unique SMB Spec (exclude
Eligible DMR Integrator or Specialization AND either Express UC Business
Registered Gold/Silver,
Partners Invitation SP Invitation or Express Express Specialization Edition
Only Express, Master,
only only Foundation Foundation or Resellers
Advance UC
SMB Spec
Specializations)
**Dollars shown are in US$, Local currency payments will be calculated using Cisco's internal rate of currency exchange to the US dollar
amount.
Last updated: 13TH Sept. 09
Approved for External Distribution
2
*Cisco reserves the right to change program rules at any time.

3. FY10 Development Funds (PDF)
At-a-Glance
How do I Get Started?
• Visit www.cisco.com/go/pdf for program details
• You must have a valid CCO login and password.
• You must have Partner Self Service to be able to submit enrollments on behalf of your company.
• To start your enrollment go to the Partner Program Enrollment (PPE) online tool: www.cisco.com/go/ppe
• The PPE tool will display all of the program tracks currently available to the partner based upon their level of Cisco specialisation and certification.
• Follow the 6 easy step enrollment process which can be seen pictorially within the Partner Overview Presentation contained on www.cisco/go/pdf
Note:
If you do not have a specific Cisco Account Manager or know what this refers to please select “Unknown CAM”
How do I track my PDF account status?
• Select “Partner Program Intelligence” from the (PPE) online tool Quick Start Menu and click “Go” www.cisco.com/go/ppe
• Participating partners can begin tracking their sales progress across multiple programs in the Partner Program Intelligence (PPI) www.cisco.com/go/ppi
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PDF Enrollment Opens from August 3 2009
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• Enroll by September 19 , 2009 to count all of your sales from the start of Cisco Q1 (July 28 , 2009). Enrollments after this date will only include sales from the
start of the month of enrollment.
• Go to www.cisco.com/go/ppe to enroll today!
For Further Assistance
• Eligible SKU lists plus FAQ’s can be found at www.cisco.com/go/pdf
• If you have any issues with completing enrollment, please click on the “Support” link in the tool to open a case with our Partner Relationship Team (PRT)
• For queries relating to FY’10 payment amounts, please open a case at www.cisco.com/go/prt
• For queries relating to FY”10 payment deliveries please open a ticket at http://ciscosupport.helpdeskconnect.com/?cmd=addticket
• For queries relating to FY09 payments, please send an email to CiscoAPACPDF@grg.com
Last updated: 13TH Sept. 09
Approved for External Distribution
3
*Cisco reserves the right to change program rules at any time.