1. Kristen Fritz
127 Beacon Street #52
Boston, MA 02116
727-744-9629
kmarietz@gmail.com
twitter.com/kfritz
Education
Emerson College, Boston, MA
B.S. in Marketing Communication and Advertising
Minor in Journalism • May 2010
Experience
Blogger, The Next Great Generation, Boston, MA • November 2009 - Present
+ Provide Gen Y insights on life, brands, work, values, and technology for TheNextGreatGeneration.com
Sales Associate, Kate Spade, Boston, MA • August 2009 - Present
+ Assist clients with personal shopping appointments and purchases
+ Promote in-store events through social media and other marketing efforts
+ Redesign floor displays
Targeting & Promotions Strategist, McMahon & Tate, Boston, MA • September 2009 - May 2010
+ Created a fully integrated marketing campaign for State Farm in the National Student Advertising Competition
+ Focused in consumer research, brand planning, social media, and promotions
Social Media Intern, One Pica, Inc., Boston, MA • September 2009 - December 2009
+ Managed Twitter account and other social media tools for the Commuter Nation campaign
+ Assisted with new business, strategy, and consumer research for new client, Ariela-Alpha International
Social Media Intern, Spotlight Communications, Boston, MA • June 2009 - August 2009
+ Managed Twitter account and other social media tools
+ Updated the agency’s blog, newsletter, and website content
Photographer, WERS.org, Boston, MA • December 2008 - May 2009
+ Photographed music performances during the Live Mix program
+ Edited and uploaded photographs onto the website
Branding Officer, W&H Clothing Brand, Boston, MA • September 2007 - May 2008
+ Conducted research about the brand’s target audience and competitors
Marketing Intern, Utopia Home Care Inc., Tampa, FL • June 2006 - August 2007
+ Organized and distributed marketing supplies to each Florida branch
+ Sent faxes, filed documents, and performed other secretarial duties
Skills
+ Fluent with Macintosh and PC
+ Microsoft Word, PowerPoint, Excel, Outlook
+ iWork: Pages, Numbers, Keynote
+ Adobe: Photoshop, InDesign, Illustrator, QuarkXPress
+ Passionate about social media, consumer behavior, neuromarketing, and branding