Enhancing Personalization and Quality of Experience across Multiple Screens by Julien Signes Consumer awareness of multi-screen potential has grown rapidly with the proliferation of OTT services from global players such as Netflix. This awareness is creating demand for seamless access to content both inside and outside the home, independent of the device type, and impervious to geographical borders. They want, and expect, to view content on any device, engage with friends through social apps, and search an interactive program guide—all without a frustrating authentication process. Engagement and its measurement across devices is the new TV currency. Creating and operating these new distribution methods is, however, no easy task, even for the most innovative operator. At the Multi-network Solutions in the Real World Forum at NAB, attendees heard how operators are building their brands around consistent, high-quality user experience across devices to attract and retain engaged and loyal subscribers.

1. #multinetwork #nabshow
Enhancing personalization &
quality of experience across
multiple screens
Julien Signès
CEO & Co-founder
Envivio

2. TV without Boundaries
#multinetwork #NABshow
 Internet TV, OTT
 HLS
 HSS
 RTMP and HDS
 MPEG-DASH
 Broadcast TV
 MPEG-2
 H.264
 HEVC
One Solution, All Screens, Highest Quality

3. Multiscreen Trends: Improving
Quality & Cutting Delivery Costs
#multinetwork #NABshow
 New streaming formats
 Any codec
 Common encryption
 New codecs: HEVC
 Reduce CDN costs up to 50%
 Increase quality, first for multi-
screen then traditional TV
 Ever higher resolutions - 4K

4. Multiscreen Trends: Content
Anytime
#multinetwork #NABshow
 TV Anytime
 Live to VOD scheduling and archiving for any
device
 Pause, Catch-up and Start-Over
 N-DVR
 Access personal recordings in the cloud
 Playback on any screen

5. Multiscreen Challenges
 End users want « TV without Boundaries », but it
is not profitable for the operators today
 Reduce cost of delivery
 Better compression
 Leverage CDN for caching
 Single scalable end to end solution for video delivery
 Software solution to evolve with time
 Increase Revenue
 Targeted TV advertising on mobile devices
#multinetwork #nabshow

6. Multiscreen Personalization:
Ad Insertion, nDVR
#multinetwork #nabshow
Central Headend
Live
Encoding
Experience
server
Live HLS,
HSS
CDN
(with cache)
Multi-rate TS
encoding
(Multicast)
Multiscreen
Processing
DVR publishing
Middleware
Get
recording
list
Send
NPVRURL
Personalized request
60 days of
publishing
(each service, in
different formats)
Leveraging CDN
caching
Get NPVR content
from CDN if available
Delivery from origin
If not available in
CDN cache
• Formatting
• Encryption
• Chunk indexing
• Origin server
• Ad insertion
Personal Playlist,
Targeted Ads

7. #multinetwork #nabshow
Thank You
www.envivio.com