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Capitalizing on OTT Breakfast Forum-Heavy Reading for posting

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Capitalizing on OTT Breakfast Forum-Heavy Reading for posting

  1. 1. Anywhere, Anytime Video: The Challenge For Network OperatorsAdi Kishore, Senior Analyst, Heavy Reading<br />
  2. 2. Welcome to the “Capitalizing on OTT” Breakfast Forum<br />8:00 Breakfast and networking<br />8:45 Introduction by Adi Kishore, Heavy Reading 9:00 Presentations<br />Doug Wills, Minerva Networks<br />Martin Schwarz, RealNetworks<br />Thierry Fautier, Harmonic<br />Olivier Carmona, AwoX<br />Steve Oetegenn, Verimatrix<br />10:00 Round table and Q&A<br />
  3. 3. OTT video usage is exploding<br /><ul><li>In December 2010, TV sites in Germany reached 16.3 million viewers, up 14 %. France followed with 15.0 million viewers, up 22% and the UK with 11.0 million viewers up 19%.
  4. 4. Significant trend in 2010 for the European online video market : An increase in the average length of videos viewed, indicating a shifting preference to consuming longer videos.
  5. 5. A Heavy Reading study of US pay TV subscribers found that 40% of respondents watched more online video in 2009 vs. 2008, and 26% picked TV shows as their most viewed genre of Internet video</li></ul>Source: comScore 2010 Europe Digital Year in Review<br />
  6. 6. A parallel video distribution value chain is developing without the SP’s involvement<br />Traditional Pay TV<br />Over-the-Top<br />Video Production<br />Indie producers, Endemol etc.<br />Broadcasters, studios, cable nets<br />ITV, SKY, Paramount, Universal<br />Service Provider<br />DT, FT, Belgacom, Swisscom<br />Online Distributor<br />iPlayer, Hulu, YouTube, Amazon<br />Set-top Box<br />Samsung, Pace<br />PC, Mobile phone, Tablet<br />
  7. 7. One option is for service providers to move up the value chain<br />Video Production<br />Indie producers, Endemol etc.<br />Video Production<br />Indie producers, Endemol etc.<br />Aggregation, Syndication, Distribution<br />Broadcasters, studios<br />Broadcasters, studios, cable nets<br />Universal, Paramount, ITV, SKY<br />Online Distributor<br />iPlayer, Hulu, YouTube, Amazon<br />Service Provider<br />BT, Orange, DT<br />Content Delivery Network<br />Akamai, Limelight<br />Service Provider<br />BT, Orange, DT<br />Device<br />Samsung, Apple, Sony<br />Device (STB)<br />Samsung, Pace<br />
  8. 8. Several have recognized the need to do so<br />Q: Which of the following best describes your response to the following statement: “Multiplatform video distribution will be an important requirement for your business within the next five years.”<br />n=65-75<br />Source: Heavy Reading Multiplatform Video Study, 2010<br />
  9. 9. BUT it isn’t a fear of online distributors that is driving interest in multiplatform video<br />DATA NOT AVAILABLE FOR DISTRIBUTION<br />Source: Heavy Reading Multiplatform Video Study, 2010<br />
  10. 10. a substantial number see it as a top priority<br />DATA NOT AVAILABLE FOR DISTRIBUTION<br />Source: Heavy Reading Multiplatform Video Study, 2010<br />
  11. 11. But a lack of clarity around business models persists<br />DATA NOT AVAILABLE FOR DISTRIBUTION<br />Source: Heavy Reading Multiplatform Video Study, 2010<br />
  12. 12. To do it right, operators will need a sound multiplatform video delivery eco-system<br />Video Adaptation<br />Device Registry<br />Content Management System<br />Content Protection<br />Video Delivery<br />Home Gateway/Platform<br />User Interface<br />PC<br />User Interface<br />TV<br />User Interface<br />Mobile<br />
  13. 13. Roundtable and Q&A<br />

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