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Overview of social media platforms for UCD seminar

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  1. 1. Social Media Applications and Case Studies <br />
  2. 2. Overview<br />Introduction to each of the key platforms<br />Case studies and examples of platforms being used<br />Live demonstration of each platform<br />Hands-on Labs<br />Review<br />Q & A<br />
  3. 3. Platforms<br />
  4. 4. Key Platforms for Customers<br />Social/Professional Networks<br />Facebook, LinkedIn, MySpace (Main ones in US and Europe)<br />Blogging/Micro-Blogging/Lifestreaming<br />Wordpress, TypePad, Twitter, Posterous, Tumblr<br />Video, Audio & Photo sharing<br />YouTube, Vimeo, Blip etc.. <br />Flickr, Photobucket, TwitPic, YFrog<br />Mobile<br />Foursquare, Facebook, Twitter, Yelp <br />Bookmarks/Sharing<br />Delicious, StumbleUpon, Digg, Google Profils<br />
  5. 5. Facebook and LinkedIn<br />
  6. 6. Irish Political Parties<br />
  7. 7. UK Political Parties<br />
  8. 8. Professional Networking<br />
  9. 9. Blogging<br />
  10. 10. Blogging <br />Most effective way of building community and improving SEO<br />Common Blogging Platforms<br />WordPress, Type Pad, Bloggers, Blogspot<br />Excellent way of engaging with readers <br />Inform followers what is of interest to you<br />Can use an informal style <br />Show human face of organisation<br />Participate in wider conversations <br />Leave comments, interact, generate interest, etc..<br />Search Engines <br />Love regularly updated content<br />Now MNCs are encouraging employees to Blog and engage with social media<br />IBM, Dell, Intel and Cisco <br />
  11. 11. Blogs<br />
  12. 12. Blogging Tips<br />Connect to your most important keywords.<br />Important for Search Engine Optimisation<br />Grow the number of influential referral sites. <br />Critical to get authoritative inboubnd links to your site<br />Don’t forget the outbound links.<br />Be generous with links to other blogs and websites and others will return the favor and build your traffic for you.<br />Understand the location of your audience.<br /> Comparing the geographical distribution of your blog to your company’s website should give you a sense of whether your blog is hitting with the same areas of the world as your website. It could also reveal potential new areas of focus for your salespeople.<br />Measure endurance.<br />Measure return visitor and length of time spent on site<br />
  13. 13. Blogging Tips cont.<br />Find and nurture your VIPs.<br />Make sure you respond to key people – thos who subsribe and comment<br />Use Twitter for blog PR.<br /> If Twitter isn’t one of your highest-ranking referral sites, you’re not using it properly.<br />Use URL shorteners to gauge subject interest.<br />UseURL shortener like bit.ly within a Tweet, you can track how many people click on the content link you offer in your tweets. <br />Build cross-referencing across social media tools.<br />No social media tool is an island. All tools should cross-reference each other – don’t necessarily re-publish the same content on each platform<br />Embed and measure calls to action. If we can get people to a landing page, we should. <br />
  14. 14. Twitter<br />
  15. 15. Twitter <br /><ul><li>Excellent B2B and B2C networking tool
  16. 16. Great potential for building relationships
  17. 17. Directly with customers
  18. 18. Good examples Beaut.ie, Blacknight.ie, kogibbq
  19. 19. Good listening tool
  20. 20. What is being said about you and most importantly are you hearing it?
  21. 21. Easy to engage with customers
  22. 22. Reach out to them and resolve issues and improve service to them
  23. 23. Opportunity to convey a personal dimension rather than marketing speak
  24. 24. Has become mainstream over 2009/2010
  25. 25. 1400% growth over past 12 months</li></li></ul><li>Twitter<br />
  26. 26. Video Sites<br />YouTube, Vimeo, Blip.tv<br />
  27. 27. Video Sites<br /><ul><li>Very useful marketing tool
  28. 28. Old Spice, Tippex, Blendtec etc..
  29. 29. User-generated content
  30. 30. Run competitions for customers to build content (see Pat The Baker example)
  31. 31. Best Job in the World etc..
  32. 32. Extending digital footprint and brand-building purposes
  33. 33. Create engaging content, tag videos with keywords and distribute on a wide network
  34. 34. Post all content and video blogs on your website and distribute on free video sharing sites</li></li></ul><li>Video Sites<br />
  35. 35. Social Bookmarking & RSS<br /><ul><li>Add Bookmark Buttons to sites
  36. 36. Sociable, AddThis, Share are widely used
  37. 37. Link all social profiles from website
  38. 38. Twitter, Facebook, FriendFeed, GetSatisfaction.com, YouTube, MySpace, Bebo, Slideshare.net etc.
  39. 39. Ensure that RSS is enabled
  40. 40. Feedburner, GoogleReader, MyYahoo, NetVibes
  41. 41. Add rating and individual bookmark buttons
  42. 42. Digg, Technorati, Reddit, StumbleUpon, Delicious
  43. 43. Yahoo Pipes
  44. 44. RSS and Lifestream aggregator </li></li></ul><li>Social Bookmarking, RSS and Sharing<br />
  45. 45. Bookmarking, Sharing & RSS<br />
  46. 46. Photosharing Sites<br />
  47. 47. Mobile Apps<br />
  48. 48. Mobile PhotoApps<br />