3. Summary Director of Digital Strategy with Digital Insights 14 Years experience developing and marketing web and digital applications Lecturer with DIT on MA in Digital Media Technologies Lecturer with Dublin Business School, Griffith College, Champlain College & IBAT in Online Marketing and Digital Strategy
5. Agenda Introduction to Wordpress Wordpress Case Studies and Examples Setting up Site on Wordpress.com Setting up Wordpress.org self-hosted system Download and CustomiseWordpress.org Walk through of Wordpress Features Administration, Themes, Plugins, Post & Pages, SEO Walk through of Using Wordpress Bought Themes Examples using Woo Canvas Theme
6. Wordpress Overview Excellent low barrier to entry publishing platform Open source platform Easy to use CMS system to produce and distribute all forms of digital media – text, Images, audio, video, RSS Easy to Connect Wordpress site with other social media sites Twitter, Facebook etc… Very extensible platform where further functionality can be added Search Engine Friendly infrastructure along with SEO plugins
8. Wordpress.com Wordpress.com A managed environment to set up Websites and blogs provided for free (basic set-up) Basic version will have wordpress in the url – e.g. http://www.website.wordpress.com Can map an existing domain (www.website.com) to a wordpress.com website Limited functionality on wordpress.com in comparison to wordpress.org No plugin functionality Limited Theme Customisation
9. Wordpress.org Wordpress.org Open source version of wordpress Self-Managed system where users have to download the software from wordpress.org Users have to have domain name registered and hosting package Users have to upload wordpress on to webserver and set up database Once deployed, users have complete control over the customisation and functionality of the wordpress.org site Users respoonsible for security, back-ups, maintenance and support of their own site
107. Bought Themes Provide Out of the Box Design and Functionality Enable easy cutomisation of Themes without having to handcraft CSS code Provide in-built plugin functionality for SEO, Backups, No-follows, Google Analytics, JQuery Sliders, Security etc.. Provide multiple theme templates to facilitate creation of Content Management Systems