The document discusses a magazine targeted towards teenagers and young adults interested in the grime music scene. To attract readers, the magazine cover uses eye-catching fonts, colors and headlines that tease stories inside without giving full details. The language inside appeals to this demographic by using modern slang. An example reader, Luke, is introduced who is inspired by grime artists and enjoys going to shows. He would be drawn to the magazine's coverage of artists he likes as well as opportunities to attend more shows.