This was a panel that took place at SXSWi on March 13, 2010. The panel was moderated by Kevin M. Hoffman, and featured Tracey Halvorsen (FastSpot), Greg Hoy (Happy Cog East), Wil Reynolds (Seer Interactive), and Greg Storey (Happy Cog West.) The talk was written by Kevin M. Hoffman. The slides were designed by Kevin Sharon and Kevin M. Hoffman.

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3. TRACEY HALVERSON
@fastspottracey
#wef*ckedup
#sxswfailure

4. failure |ˈfālyər|
noun, by Tracey Halverson
Being in a bad situation and doing
nothing about it.
#sxswfailure

5. GREG HOY
@greghoyboy
#wef*ckedup
#sxswfailure

6. failure |ˈfālyər|
noun, by Greg Hoy
At the end of the day, not being
able to proudly promote the work
you’ve done.
#sxswfailure

7. WIL REYNOLDS
@wilreynolds
#sxswfailure

8. failure |ˈfālyər|
noun, by Wil Reynolds
Occurs whenever I put my head on the
pillow and find myself feeling like I’m not
doing everything I can to help my clients
be successful.
#sxswfailure

9. GREG STOREY
@brilliantcrank
#sxswfailure

10. failure |ˈfālyər|
noun, by Greg Storey
When two or more parties do not
communicate clearly, make assumptions,
and in doing so set false expectations of
one another and the work created.
#sxswfailure

11. How many different
kinds of failure?
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15. RECOVERABLE FAILURES
UNRECOVERABLE FAILURES
#sxswfailure

16. RECOVERABLE FAILURES
#sxswfailure

17. RECOVERABLE FAILURES
SIMPLE
MISTAKES
#wef*ckedup
#sxswfailure

18. RECOVERABLE FAILURES
DID YOU TEST?
#wef*ckedup
#sxswfailure

19. RECOVERABLE FAILURES
SCOPE AND
EXPECTATIONS
#wef*ckedup
#sxswfailure

20. RECOVERABLE FAILURES
MANAGE
THE UNKNOWN
#wef*ckedup
#sxswfailure

21. “the ménage à trois”
#sxswfailure

22. RECOVERABLE FAILURES
Q&A
#sxswfailure

23. RECOVERABLE FAILURES
Q&A
1. Pretend you are your own worst
client or coworker.
2. The one that ruined everything.
3. Tell the panel what you do to make
projects fail.
4. Confused? I’ll demonstrate.
#sxswfailure

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25. UNRECOVERABLE FAILURES
#sxswfailure

26. (NOT)
GETTING
FIRED
UNRECOVERABLE FAILURES
#sxswfailure

27. CATASTROPHE
UNRECOVERABLE FAILURES
#sxswfailure

28. FIRING
CLIENTS
UNRECOVERABLE FAILURES
#sxswfailure

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30. If nothing else,
tweet this.
#sxswfailure

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40. Go forth and fail.
@kevinmhoffman
#sxswfailure

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