SXSWi Panel: We F*cked Up. Exploring Failure with Happy Cog and Friends

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This was a panel that took place at SXSWi on March 13, 2010. The panel was moderated by Kevin M. Hoffman, and featured Tracey Halvorsen (FastSpot), Greg Hoy (Happy Cog East), Wil Reynolds (Seer Interactive), and Greg Storey (Happy Cog West.) The talk was written by Kevin M. Hoffman. The slides were designed by Kevin Sharon and Kevin M. Hoffman.

Design

TRACEY HALVERSON
@fastspottracey

#wef*ckedup
#sxswfailure

failure |ˈfālyər|
noun, by Tracey Halverson

Being in a bad situation and doing
nothing about it.

#sxswfailure

GREG HOY
@greghoyboy

#wef*ckedup
#sxswfailure

failure |ˈfālyər|
noun, by Greg Hoy

At the end of the day, not being
able to proudly promote the work
you’ve done.

#sxswfailure

failure |ˈfālyər|
noun, by Wil Reynolds

Occurs whenever I put my head on the
pillow and find myself feeling like I’m not
doing everything I can to help my clients
be successful.

#sxswfailure

GREG STOREY
@brilliantcrank

#sxswfailure

failure |ˈfālyər|
noun, by Greg Storey

When two or more parties do not
communicate clearly, make assumptions,
and in doing so set false expectations of
one another and the work created.

#sxswfailure

How many different
kinds of failure?

#sxswfailure

RECOVERABLE FAILURES
UNRECOVERABLE FAILURES

#sxswfailure

RECOVERABLE FAILURES

SIMPLE
MISTAKES

#wef*ckedup
#sxswfailure

RECOVERABLE FAILURES

DID YOU TEST?

#wef*ckedup
#sxswfailure

RECOVERABLE FAILURES

SCOPE AND
EXPECTATIONS

#wef*ckedup
#sxswfailure

RECOVERABLE FAILURES

MANAGE
THE UNKNOWN

#wef*ckedup
#sxswfailure

RECOVERABLE FAILURES

Q&A
1. Pretend you are your own worst
client or coworker.

2. The one that ruined everything.
3. Tell the panel what you do to make
projects fail.
4. Confused? I’ll demonstrate.

#sxswfailure

(NOT)
GETTING
FIRED
UNRECOVERABLE FAILURES

#sxswfailure

CATASTROPHE

UNRECOVERABLE FAILURES

#sxswfailure

FIRING
CLIENTS
UNRECOVERABLE FAILURES

#sxswfailure

If nothing else,
tweet this.

#sxswfailure

Go forth and fail.

@kevinmhoffman

#sxswfailure

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SXSWi Panel: We F*cked Up. Exploring Failure with Happy Cog and Friends

1. #sxswfailure

2. #sxswfailure

3. TRACEY HALVERSON @fastspottracey #wef*ckedup #sxswfailure

4. failure |ˈfālyər| noun, by Tracey Halverson Being in a bad situation and doing nothing about it. #sxswfailure

5. GREG HOY @greghoyboy #wef*ckedup #sxswfailure

6. failure |ˈfālyər| noun, by Greg Hoy At the end of the day, not being able to proudly promote the work you’ve done. #sxswfailure

7. WIL REYNOLDS @wilreynolds #sxswfailure

8. failure |ˈfālyər| noun, by Wil Reynolds Occurs whenever I put my head on the pillow and find myself feeling like I’m not doing everything I can to help my clients be successful. #sxswfailure

9. GREG STOREY @brilliantcrank #sxswfailure

10. failure |ˈfālyər| noun, by Greg Storey When two or more parties do not communicate clearly, make assumptions, and in doing so set false expectations of one another and the work created. #sxswfailure

11. How many different kinds of failure? #sxswfailure

12. #sxswfailure

13. #sxswfailure

14. #sxswfailure

15. RECOVERABLE FAILURES UNRECOVERABLE FAILURES #sxswfailure

16. RECOVERABLE FAILURES #sxswfailure

17. RECOVERABLE FAILURES SIMPLE MISTAKES #wef*ckedup #sxswfailure

18. RECOVERABLE FAILURES DID YOU TEST? #wef*ckedup #sxswfailure

19. RECOVERABLE FAILURES SCOPE AND EXPECTATIONS #wef*ckedup #sxswfailure

20. RECOVERABLE FAILURES MANAGE THE UNKNOWN #wef*ckedup #sxswfailure

21. “the ménage à trois” #sxswfailure

22. RECOVERABLE FAILURES Q&A #sxswfailure

23. RECOVERABLE FAILURES Q&A 1. Pretend you are your own worst client or coworker. 2. The one that ruined everything. 3. Tell the panel what you do to make projects fail. 4. Confused? I’ll demonstrate. #sxswfailure

24. #sxswfailure

25. UNRECOVERABLE FAILURES #sxswfailure

26. (NOT) GETTING FIRED UNRECOVERABLE FAILURES #sxswfailure

27. CATASTROPHE UNRECOVERABLE FAILURES #sxswfailure

28. FIRING CLIENTS UNRECOVERABLE FAILURES #sxswfailure

29. #sxswfailure

30. If nothing else, tweet this. #sxswfailure

31. #sxswfailure

32. #sxswfailure

33. #sxswfailure

34. #sxswfailure

35. #sxswfailure