The First Certification Program for Innovation Managers which is organized by China Government.

1. Certified Innovation
Professional Training
May 14-15, 2012, Shanghai

2. Certified Innovation Professional Training
INTRODUCTION
Innovation Manager Certification-Basic Workshop
To succeed at innovation you must know how to …
• How to integrate company strategy with the innovation targets …
• How to create and manage all four types of innovation …
• How to use all nine steps of the innovation process …
• How to design and manage a balanced innovation portfolio … and
• How to nurture the innovation culture throughout your organization.
This dynamic and interactive workshop covers all these critical innovation topics in complete detail.
Workshop participants will master the all-important success factors for Innovation Managers.
You Will Learn
Innovation Master Plan;
Innovation and Strategy;
Business Model Innovation;
The Innovation Process;
The Innovation Portfolio;
Innovation Culture;
Innovation Action Plan.
Award of Certificate
Certificates will be awarded by State
of Administration of Foreign Experts
Affairs to participants who complete
the following:
• Complete the Innovation Manager
Certification - Basic Workshop
• Pass an examination.
Who Should Attend:
Anyone who wishes to further their career in innovation, and
learn directly from one the world’s leading innovation thinkers is
welcome to attend!
•Business Unit Managers
•General Managers
•R&D Managers
•Innovation Managers
•Strategic Planners
•Human Resources
•Organization Development
•Business Development
•Marketing
May 14-15, 2012, CII Innovation Center, Shanghai Tel:400-628-8980 Email:marketing@innoenterprise.com

3. Certified Innovation Professional Training
TRAINER: Alex Koi
Alex Koi worked for Cooper Tire from 2007 till December 2010 as
General Manager for China operation. He oversees sales, human
resources, marketing, logistics, purchasing, administration and IT
operations.
Prior to Cooper Tire, Alex was the President of HighTeam
Communications, one of the top live marketing communication
firms in China. He is responsible for the national P&L of
HighTeam communications.
Before HighTeam, Alex worked for Kodak China as the national
digital products senior manager and e-Studio program manager.
He was responsible for trade and consumer marketing programs
of Kodak's digital services.
Alex earned his Master's of Science in marketing research from
the A.C. Nielsen Research Center at the University of Wisconsin,
Madison (USA). He was also awarded the Bob Drane Award, an
honor conferred upon the most outstanding Nielsen graduate
every year.
Alex also holds a Bachelor of Science in Business Administration
and a Bachelor of Arts in Journalism and Mass Communications
from Drake University. He graduated Summa Cum Laude (top 1%)
of his graduating class for both degrees.
Training Methodology
1. This workshop is highly interactive, with many working
discussions and activities.
2. Packed with important case studies.
3. Participants will engage in evaluation of their own company’s
journey towards permanent innovation culture.
4. The workshop leader will guide each participant to create
detailed action plans.
5. The meeting room is arranged using round tables for high
quality discussion and interaction among the participants.
6. Examples are provided based on the experiences of dozens of
companies around the world.
7. All participants will receive a signed copy of Langdon's latest
book, Permanent Innovation.
May 14-15, 2012, CII Innovation Center, Shanghai Tel:400-628-8980 Email:marketing@innoenterprise.com

4. Certified Innovation Professional Training
AGENDA DAY 1
Each workshop module consists of powerpoint presentations, interactive discussions, and
participant worksheets. Approximately 1/2 of the time is spent in interactive team activities with
high interaction, dialog, and personal conclusions and action planning for participants. The
workshop leader engages in detailed Q&A discussion throughout the workshop to assure thateach
participant has ample opportunities to raise all their questions, and the implications for the
participants are fully understood.
Day 1 Morning Session 9:00 – 12:00
1. The Innovation Master Plan Framework
Objective of Module: Provide an overview of the innovation process. Discussion of strengths and
weaknesses of the existing innovation process for each participant’s company, and targeting the
key areas for improvement.
Topics to be Trained: The Innovation Master Plan Framework, including why/strategy, how/
innovation funnel process, what/innovation portfolios, who/innovation culture, and where/
infrastructure of innovation
Interactive Activities: Self assessment in teams concerning each of the five major elements of the
framework.
2. Innovation & Strategy – The linkage between innovation and strategy
Objective of Module: Explain the linkage between innovation & strategy using case study examples
of IBM and Google;
Topics to be Trained: Role of strategy in defining innovation process and portfolio; four types
of innovation, how companies reinvent themselves and achieve higher performance through
innovation;
Case Study: IBM, Google
Interactive Activities: Exponential change, s-curve, IBM and Google case study insights,
competitive challenges;
Day 1 Afternoon Session 13:00 – 17:00
3. Business Model Innovation – How to develop
innovative business models
Objective of Module: Provide many examples of how companies
use business model innovation for success, and how to apply
this thinking to innovate in its markets
Topics to be Trained: Role of business model innovation
Case Study:
Microsoft Lock-in vs. Open Source: Microsoft vs Linux/Mozilla
Xerox– How Xerox struggled to develop new technology and
new business models.
Interactive Activities: Value matrix model, Business Model
Analysis, case studies insights.
4. Key Learnings and Action Planning
Objective of Module: Participants close the day by assessing
and discussing their key learnings from the day, and they work
on their personal and organizational action plans.
Interactive Activities: Innovation Priorities, Innovation Project
Design
May 14-15, 2012, CII Innovation Center, Shanghai Tel:400-628-8980 Email:marketing@innoenterprise.com

5. Certified Innovation Professional Training
AGENDA DAY 2
Day 2 Morning Session 9:00 – 12:00
5. The Innovation Process – The 9 steps in the innovation funnel
Objective of Module: Make sure that everyone understands the innovation funnel concept and
each of the 9 steps.
Topics to be Trained: innovation funnel, strategy, portfolio, metrics, research, ideation, insight,
targeting, innovation development, market development, sales
Case Study: Apple Computer
Interactive Activities: Innovation process assessment, innovation process improvements
6. The Innovation Portfolio – Managing innovation risk by adopting the portfolio
model.
Objective of Module: Provide an overview of innovation portfolios
Topics to be Trained: Innovation portfolios, risk and reward, investment portfolios
Interactive Activities: Strategic innovation portfolio
Day 2 Afternoon Session 13:00 – 17:00
7. The Innovation Culture – How to create the
innovation culture
Innovation Leaders – The unique roles and responsibilities of
innovation leaders.
Innovation Champions – How to empower effective innovation
champions.
Innovation’s Creative Geniuses – How creative geniuses find &
develop ideas
Objective of Module: Provide a detailed understanding of the
innovation culture model;
Topics to be Trained: Roles of innovation leaders, innovation
champions, innovation & creativity, innovation geniuses, tacit
knowledge research, needfinding, new innovation opportunities
Case Study: NASA, Southwest Airlines
Interactive Activities: Innovation obstacles and enablers, tacit
knowledge observation, case study insights.
8. Key Learnings and Action Planning
Objective of Module: Participants close the workshop by
assessing and discussing their key learnings from the
day, and they complete their personal and organizational action
plans.
Interactive Activities: Innovation Priorities, Innovation Project
Design
May 14-15, 2012, CII Innovation Center, Shanghai Tel:400-628-8980 Email:marketing@innoenterprise.com

6. Certified Innovation Professional Training
China Institute for Innovation(CII)
China Institute for Innovation is a consulting and academic
organization established specifically to help Chinese companies,
multinational organizations and government agencies to meet the
needs for world-class expertise in innovation.
CII is a leading innovation education, training, research, and
networking institute in China.
CII works with leaders of business, government, and non-profit
organizations to bring them the very best tools, methods, and learning
experiences to help their organizations become leading players in the
21st century.
CII offers a wide variety of programs to help people at all levels and
in all roles to understand and master the principles and practices
of innovation, to help their organizations succeed in the innovation-
driven economy.
CII Innovation Center
CII Innovation Center is a physical innovation and collaboration center.
It is a platform where you come to brainstorm, to share, to learn,
to collaborate, and to have fun. It is an innovation hub, and an idea
factory.
The center is designed by Langdon Morris, a senior partner of
Innovationilabs, and a co-founder of China Institute for Innovatioin.
We offer customized training programs, brainstorm sessions,
collaboration events, and innovation space renting services for our
clients. We leverage the collective intelligence to solve complex
problems for our clients.
UPCOMING EVENTS
R&D Project Management
Led by Ray Sheen, April 16-18, 2012 Shanghai
Business Finance for Engineering Leaders
Led by Ray Sheen, April 23-24, 2012 Shanghai
DOE
Led by Jim Leonard, May 21-22, 2012 Shanghai
FEMA
Led by Jim Leonard, May 24-25, 2012 Shanghai
May 14-15, 2012, CII Innovation Center, Shanghai Tel:400-628-8980 Email:marketing@innoenterprise.com