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@KevLeht
Ideate, Build, Refine!
How to make a $1M product
@KevLeht
Me
@KevLeht
How old am I?
@KevLeht
Case Study
@KevLeht
If you have an idea, you already
have the tools to build it.
@KevLeht
Ideate!
Build!
Refine
How do you build a product?
@KevLeht
Step #1:!
Ideate!
“Find a problem worth solving”
@KevLeht
What is the problem?!
Who has the problem?!
Why do they have the problem?
Questions to Ask
@KevLeht
Create iPhone app to
fix minecraft on the go
Possible Solution?
@KevLeht
Validate your idea by
getting buy in from potential
customers
@KevLeht
Step #2:!
Build!
“Design a full solution - not just a product”
@KevLeht
Understand audience!
Keep it simple!
Make it fun
Product
@KevLeht
Product
@KevLeht
What happens when things go
wrong?
@KevLeht
@KevLeht
You can’t market an app that has a
two star review in the app store
@KevLeht
Product support/ social media = trust
@KevLeht
Support should be relieving not
adding more frustration
@KevLeht
Support forum!
Helpdesk!
Update notifications
Interacting with the Community
@KevLeht
@KevLeht
Search and Social Media!
Email Campaigns!
Blog / News Sites
Marketing Efforts
@KevLeht
Build Order
Product
Product Support
Marketing
Social Media
@KevLeht
Step #3:!
Refine!
“The user doesn’t get it” No, YOU don’t
get it.
@KevLeht
Look at analytics data
Where to Get Feedback
@KevLeht
Analytics
@KevLeht
Look at analytics data!
Talk to users
Where to Get Feedback
@KevLeht
Ask the right questions:
What is the problem?

Why do you have it?
@KevLeht
You are the problem solver
@KevLeht
Idea
Cost? Value?
@KevLeht
What Changes Do I Build?
High !
Value
Low !
Value
Low Cost High Cost
Jackpots Good Bets
Resource!
Traps
@KevLeht
Good Bets
@KevLeht
What Changes Do I Build?
High !
Value
Low !
Value
Low Cost High Cost
Jackpots Good Bets
Resource!
Traps
Intern!
P...
@KevLeht
Prioritize high value items you
can build quickly
@KevLeht
1. Ideate, Build, Refine!
2. Product support + social media = trust!
3. Ask the right questions
@KevLeht
kl@kevn.io!
http://kevinlehtiniitty.com!
!
Pick my brain:

http://clarity.fm/kevinlehtiniitty
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Ideate, Build, Refine. How to make a million dollar app. Slide 1 Ideate, Build, Refine. How to make a million dollar app. Slide 2 Ideate, Build, Refine. How to make a million dollar app. Slide 3 Ideate, Build, Refine. How to make a million dollar app. Slide 4 Ideate, Build, Refine. How to make a million dollar app. Slide 5 Ideate, Build, Refine. How to make a million dollar app. Slide 6 Ideate, Build, Refine. How to make a million dollar app. Slide 7 Ideate, Build, Refine. How to make a million dollar app. Slide 8 Ideate, Build, Refine. How to make a million dollar app. Slide 9 Ideate, Build, Refine. How to make a million dollar app. Slide 10 Ideate, Build, Refine. How to make a million dollar app. Slide 11 Ideate, Build, Refine. How to make a million dollar app. Slide 12 Ideate, Build, Refine. How to make a million dollar app. Slide 13 Ideate, Build, Refine. How to make a million dollar app. Slide 14 Ideate, Build, Refine. How to make a million dollar app. Slide 15 Ideate, Build, Refine. How to make a million dollar app. Slide 16 Ideate, Build, Refine. How to make a million dollar app. Slide 17 Ideate, Build, Refine. How to make a million dollar app. Slide 18 Ideate, Build, Refine. How to make a million dollar app. Slide 19 Ideate, Build, Refine. How to make a million dollar app. Slide 20 Ideate, Build, Refine. How to make a million dollar app. Slide 21 Ideate, Build, Refine. How to make a million dollar app. Slide 22 Ideate, Build, Refine. How to make a million dollar app. Slide 23 Ideate, Build, Refine. How to make a million dollar app. Slide 24 Ideate, Build, Refine. How to make a million dollar app. Slide 25 Ideate, Build, Refine. How to make a million dollar app. Slide 26 Ideate, Build, Refine. How to make a million dollar app. Slide 27 Ideate, Build, Refine. How to make a million dollar app. Slide 28 Ideate, Build, Refine. How to make a million dollar app. Slide 29 Ideate, Build, Refine. How to make a million dollar app. Slide 30 Ideate, Build, Refine. How to make a million dollar app. Slide 31 Ideate, Build, Refine. How to make a million dollar app. Slide 32 Ideate, Build, Refine. How to make a million dollar app. Slide 33 Ideate, Build, Refine. How to make a million dollar app. Slide 34 Ideate, Build, Refine. How to make a million dollar app. Slide 35
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Ideate, Build, Refine is the story behind the first million dollar product I ever made. This talk walks through the lessons I learned, mistakes I made, and success I had along the way. The talk was for the IDSA Good Design = Good Business Webinar series

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Ideate, Build, Refine. How to make a million dollar app.

  1. 1. @KevLeht Ideate, Build, Refine! How to make a $1M product
  2. 2. @KevLeht Me
  3. 3. @KevLeht How old am I?
  4. 4. @KevLeht Case Study
  5. 5. @KevLeht If you have an idea, you already have the tools to build it.
  6. 6. @KevLeht Ideate! Build! Refine How do you build a product?
  7. 7. @KevLeht Step #1:! Ideate! “Find a problem worth solving”
  8. 8. @KevLeht What is the problem?! Who has the problem?! Why do they have the problem? Questions to Ask
  9. 9. @KevLeht Create iPhone app to fix minecraft on the go Possible Solution?
  10. 10. @KevLeht Validate your idea by getting buy in from potential customers
  11. 11. @KevLeht Step #2:! Build! “Design a full solution - not just a product”
  12. 12. @KevLeht Understand audience! Keep it simple! Make it fun Product
  13. 13. @KevLeht Product
  14. 14. @KevLeht What happens when things go wrong?
  15. 15. @KevLeht
  16. 16. @KevLeht You can’t market an app that has a two star review in the app store
  17. 17. @KevLeht Product support/ social media = trust
  18. 18. @KevLeht Support should be relieving not adding more frustration
  19. 19. @KevLeht Support forum! Helpdesk! Update notifications Interacting with the Community
  20. 20. @KevLeht
  21. 21. @KevLeht Search and Social Media! Email Campaigns! Blog / News Sites Marketing Efforts
  22. 22. @KevLeht Build Order Product Product Support Marketing Social Media
  23. 23. @KevLeht Step #3:! Refine! “The user doesn’t get it” No, YOU don’t get it.
  24. 24. @KevLeht Look at analytics data Where to Get Feedback
  25. 25. @KevLeht Analytics
  26. 26. @KevLeht Look at analytics data! Talk to users Where to Get Feedback
  27. 27. @KevLeht Ask the right questions: What is the problem?
 Why do you have it?
  28. 28. @KevLeht You are the problem solver
  29. 29. @KevLeht Idea Cost? Value?
  30. 30. @KevLeht What Changes Do I Build? High ! Value Low ! Value Low Cost High Cost Jackpots Good Bets Resource! Traps
  31. 31. @KevLeht Good Bets
  32. 32. @KevLeht What Changes Do I Build? High ! Value Low ! Value Low Cost High Cost Jackpots Good Bets Resource! Traps Intern! Projects
  33. 33. @KevLeht Prioritize high value items you can build quickly
  34. 34. @KevLeht 1. Ideate, Build, Refine! 2. Product support + social media = trust! 3. Ask the right questions
  35. 35. @KevLeht kl@kevn.io! http://kevinlehtiniitty.com! ! Pick my brain:
 http://clarity.fm/kevinlehtiniitty

Ideate, Build, Refine is the story behind the first million dollar product I ever made. This talk walks through the lessons I learned, mistakes I made, and success I had along the way. The talk was for the IDSA Good Design = Good Business Webinar series

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