LinkedIn Day event in Qatar PowerPoint Slides April 2013

1. Grow Your Business With LinkedIn
Doha,18th April 2013
@LinkedIn
#inQatar

2. Agenda
09:00 - Arrival, Registration with Tea, Coffee & breakfast
09:30 - Introducing LinkedIn Ali Matar
10:00 - Tips and Tricks on LinkedIn Guillaume Larronde
10:30 - Talent Solutions Overview Dylan Sharkey
11:15 - Break
11:30 - Talent Brand Index Guillaume
12:00 - Benefits & ROI Malek Osseiran
12:30 - Perspective of a former Doha Recruiter Richard Liddington
13:00 - Lunch

3. Introducing LinkedIn
Ali Matar
Head of Talent Solutions
LinkedIn

4. LinkedIn is the social network for the professional world
Private Life Current status Professional network
of users keep their Users have 2 x more trust in
83% professional and personal
networks separate 2x LinkedIn than in rival
networks
Source : LinkedIn audience 360 Survey, France, August 2011 4

5. Social media can boost job prospects in Arab world
Social media has the potential to play an important role in boosting skillsets, enhancing employment prospects and
supporting entrepreneurship across the Arab world, according to a survey conducted by the Governance and Innovation Program of the
Dubai School of Government (DSG), a teaching and research institution focusing on public policy.
The report revealed that social media can have a dramatic impact on job creation and employment opportunities. Nearly 80
per cent of the respondents said that technology could help provide access to critical job market data
84 percent of the respondents said students would benefit from utilizing social media in developing entrepreneurial skills, 76
affirmed they use social media and ICT tools to acquire such business abilities.
Full report can be accessed: Social media can boost job prospects in Arab world

6. About LinkedIn
2 new members every second
>5 million members in MENA
200 million members
1 As of August 2 2012

7. Our Vision
Create economic opportunity for every
professional in the world

8. Global market opportunity is growing
200M+ 1
LinkedIn Members
640M+ 2
Worldwide Professionals
2
3,300M+
Worldwide Workforce
8
As of Feb 9 ’12 | International Planning & Research

9. Our Mission
Connect the world’s professionals to
make them more productive and
successful

10. Benefits of being a member
Identity Insights Everywhere
Connect, find, and Be great at what Work wherever our
be found you do members work
10

11. It's about YOU
About how it makes you feel
About emotional attachment
About identity
11

12. Identity
The professional profile of record
5B+ Search
Queries

13. Insight
2M+
300K
1M+
2B+ Professional
Unique
Network Updates
Company Pages
Groups
Publishers
Viewed Weekly
13

14. Everywhere
75K+
>27% Members visit
Developers
LinkedIn through APIs
Leveraging Our
mobile and web

15. Millions of professionals start their day with LinkedIn

16. New Homepage
Your professional dashboard
2B+ Network Updates
Viewed Weekly

17. Now featuring 150+ global thought leaders
17

18. What are professionals doing on LinkedIn?

19. “Compared to two years ago,
the number of college students using LinkedIn
to find job opportunities
has increased by 700%.”

20. World’s Fastest Growing Network of Students
20,000,000+ 1
275,000
New Student Members Per Month
Students & Recent Grads Worldwide
20,000+
Schools

21. Alumni engagement – Where did last year’s class find jobs?
www.linkedin.com/alumni

22. A portal for students and fresh graduates to find new job opportunity
LinkedIn.com/studentjobs
24

23. Company career page

24. University of Qatar Group
26

25. Qatarization Network
27

26. Qatar University Alumni Network

27. University of Qatar Alumni Network
29

28. The largest professional network
Economic model Share of
annual growth
Talent Solutions
For recruiters who want to access the largest pool 53%
of candidates in the world
Marketing Solutions
For companies who wish to promote their products and 27%
services to a highly qualified audience whilst maintaining
maximum coverage
Premium Membership
For advanced users with specific needs: business 20%
prospectives, recruitment, fund raising
*Quarterly results Q4 2012 - Total quarterly turnover $303.6M
30

29. Changing the way companies work.
Hire Market Sell
Engage the world’s Connect most effectively Turn cold calls into
best passive talent with professionals warm prospect
31

30. Tips and Tricks on LinkedIn
Guillaume Larronde
Key Account Director
LinkedIn

31. Your online & company reputation can start and/or end here:
33

32. Optimize your profile, be visible
Photo
Last Update
Connections
Summary
In Common
Experience
People Also Viewed
Detailed job
description
34

33. 35

34. Follow companies
36

35. Set your visibility right
37

36. Adapt the inbound messages to your needs
38

37. Extract the Signal from the stream
Filter to suit you
Search the network
for updates
39

38. Get LinkedIn Today…and every day
40

39. Listen in on Groups
Groups
Join many
Participate in a few
1,000,000 +
Run one
CXOs IT Pros Fashion
41

40. Add up to 50+ skills to your profile
• What is the skill?
• Who has the skill?
• What companies value the
skill?
• What groups are related to
the skill?
• Where are the talent pools
with the skill?
• Other related skills
42

41. Visualize your connections with inMap
Friends
Current
Company
You
School
Past Clients
Company
http://inmaps.linkedinlabs.com/
43

42. 3 things to do in 30 minutes
1. Complete your profile
(Photo, Tagline, summary, vanity url and links)
2. Set your parameters according to your
needs
(visibility, accessibility, frequency of messages)
3. Your news
(Join 3 Groups, Follow 3 companies, Subscribe to 3 News sources)
44

43. Talent Solutions Overview
Dylan Sharkey
Territory Manager
LinkedIn

44. Talent Solutions
Passive recruiting at scale
LinkedIn Recruiter: Search Results (1,283) Save this search
Keyword: (mergers OR arbitrage) - Location: Hong Kong, China - Industry: Financial Services,
Investment Banking

45. Overview of the LinkedIn Talent Solutions
Talent Acquisition
LinkedIn LinkedIn
Talent Direct
Jobs Recruiter
Career Pages Work with Us Recruitment
Ads
Brand & Media
47

46. The difference between Active and Passive candidates
Active Candidates Passive Candidates
Work on their job search Work on doing their jobs better
- Search job boards - Develop networks
- Seek out many opportunities - Only listen to the right opportunities
©2012 LinkedIn Corporation. All Rights Reserved.
48

47. Reach the best candidates, not just the active ones
<20% Active
200M+
members
>80% 266
Passive
Note: Active-passive figures come from 2011 third-party study conducted by Lou Adler and the Adler Group
©2012 LinkedIn Corporation. All Rights Reserved.
49

48. Passive candidates want to hear from you
“Do you mind being contacted by a recruiter on LinkedIn?”
100% Yes, unless I
know them
90%
80%
Not if the role
70%
is relevant
60% “ Not at all, assuming that
the inquiry is relevant to
50%
my experience. This should be
40% viewed as a benefit of
30% LinkedIn, not a detriment.”
VP, Fortune 500 company
Not at all
20%
10%
0%
13918 responses
Source: LinkedIn Poll, January 2011, 13918 responses 50

49. Posting a job on LinkedIn
51

50. Targeting your jobs to the right candidates
Reservoir Engineer
Qatar Petroleum International
Senior Reservoir Engineer
Schlumberger
Reservoir Engineer
Brunel
Mohammed
Reservoir Engineer
Your ideal passive
candidate
©2012 LinkedIn Corporation. All Rights Reserved.
52

51. Target every candidate with relevant jobs automatically
JOBS YOU MAY BE INTERESTED IN JOBS YOU MAY BE INTERESTED IN JOBS YOU MAY BE INTERESTED IN
Reservoir Engineer Director of Recruitment Finance Manager
Qatar Petroleum International Qatar Petroleum International Qatar Petroleum International
Sr. Reservoir Engineer Head of Talent Aquisition Financial Analyst
Schlumberger Doha Bank QNB
Mohammed
Reservoir Erica Steve
Engineer Sr. Recruitment Finance Analyst
Sales Manager
Manager
More applications come from LinkedIn recommended jobs than searches
©2012 LinkedIn Corporation. All Rights Reserved.
53

52. What is the No1 activity
of LinkedIn members on the site?
54

53. Engage them with personalized opportunities
professionals visit your employees’
10,850 profile pages every month
Mohammed
Reservoir Engineer
at QPI
Picture yourself with a career in
Engineering at QPI
Mohammed
Reservoir Engineer
Your ideal passive
candidate
©2012 LinkedIn Corporation. All Rights Reserved.
55

54. Your company page is the professional identify of your corporate
activity on LinkedIn
©2012 LinkedIn Corporation. All Rights Reserved.
56

55. Influence candidates at every touch point
Viewing Networking
relevant jobs with employees
Hired
Researching Following
your company your company
Mohammed
Your ideal passive
candidate
So far everything happens automatically-we help you set up the career page and
recruitment Ads then when the Recruiters post Jobs the system matches them to
the perfect candidate wherever they go on LinkedIn
©2012 LinkedIn Corporation. All Rights Reserved.
57

56. LinkedIn Recruiter-
The only way to get full names and profiles of all 200M+
LinkedIn Members
Source strategically
LinkedIn Recruiter
 Expand your reach and
access the entire
LinkedIn network
 Contact candidates
directly with InMail
 Manage your pipeline
with your team
58

57. Talent Brand Index
Guillaume Larronde
Key Account Director
LinkedIn

58. What is employer brand?
A qualitative representation of what it is like
to work at your company
Employer
brand Related to culture, talent, and performance
60

59. Why this topic is so important
69%
Agree employer brand
is a top priority for
their organization
83%
< 500 Employees 67%
501-1,000 Employees 70%
Agree that employer
brand has significant
impact on ability to 1,000-10,000 Employees 67%
hire great talent
> 10,000 Employees 78%
Prioritization of employer brand
(by company size)
Source: The State of Employer Branding, 2012 lnkd.in/stateofeb 61

60. 3 reasons to invest in your talent brand
Lower cost per hire by
up to 50%.
Reduce employee
91%
of companies increased
turnover by up to 28%.
or maintained their talent
brand spend in 2012.
Influence the conversation
with candidates. If you
don’t, someone else will.
Source: What’s the Value of your Employment Brand? lnkd.in/valueofEB 62

61. Talent Brand Engagement
116,299
= 16%
745,909
Talent Brand Reach
63

62. Talent Brand Index Benchmark
24%
2 7 of PEERS
16% Airbus
14%
12% BAE Systems
10% 10%
Bombardier
8%
Aerospace
GE
Jaguar Land Rover
Rolls-Royce Optimized Systems
and Solutions
Employer of choice Weaker employer brand
64

63. 65

64. by Job Function by Geographic Location
34%
24%
23%
19% 19% 18%
17%
16% 15%
13%
10%
66

65. Talent Brand Index over time
18%
15%
12%
9%
6%
3%
0%

66. www.talent.linkedin/indemand

67. Impact of Jobs & Media combined
69

68. 3 things to remember
A strong employer brand makes it
easier to attract candidates
Talent Brand Index measures your
attractiveness as an employer
The LinkedIn Solution can help
improve the strength of your brand
70

69. Benefits & ROI
Malek Osseiran
Relationship Manager
LinkedIn

70. “Make sure you're hiring only A-players. Hire a few
B-players, and they hire B's and C's, and pretty
soon the whole operation is going to pot”-Steve
Jobs
“Measure the hiring manager’s ability to attract,
develop and retain top people. If talent is #1, this
should be every hiring managers' number one
performance objective”- Bill Gates
“If you think hiring professionals is expensive, try
hiring amateurs” Red Adair 72

71. Management priorities
How to
acquire &
retain the Best
Talent?
How to grow
the business
to the next
level?
How to be an
How to reduce
Employer of
cost?
choice?
73

72. Most Essential Trends in Talent Acquisition
What do you consider to be the three most essential
and long-lasting trends in Talent Acquisition?
Feb 2012 Survey
– internal leads of Talent Acquisition
Note: other choices included reducing dependence on traditional job boards; ensuring jobs posted reach multiple sites; using CRM for hiring; revitalizing career
sites; recruiting globally; using employee blogs to recruit; jobs SEO; using video; mobile phone recruiting; and offshore sourcing.
74

73. An overview or LinkedIn’s Benefits, ROI
Quality of Hire Source Biggest
Passive Candidates Professional Network
Time to Hire Cost to Hire
Use our tools, Reduce substantial
connections costs
$$$
General Manager
©2012 LinkedIn Corporation. All Rights Reserved.
75

74. Get access to powerful metrics about your company

75. Compare with your peers
©2012 LinkedIn Corporation. All Rights Reserved.
77

76. Increase your influence
Average % of LinkedIn members hired impacted by LinkedIn
products
40%
35% 34%
30%
25%
20% 17%
15%
11%
10%
5%
0%
Seats & Limited Jobs LinkedIn Solution LinkedIn Solution & All Jobs
“LI hire” measured as employees changing their profile from another company to client company from December 2011- May 2012
These averages include companies in all regions and account sizes
©2012 LinkedIn Corporation. All Rights Reserved.
78

77. Case studies
 Found 60% of its hires on LinkedIn and saved more than
£2 million year over year.
 Filled 240 requisitions within the past 12 months using
LinkedIn Recruiter
 Cut agency spend from 20% to 2%
 Reduced time to hire: 50 candidates identified in a few
hours vs. weeks
 Achieved 400% ROI using LinkedIn Recruiter.
 Built an active presence on LinkedIn to create branding,
awareness about career opportunities.
 Found 25% of its hires in 5 months
 Turned to LinkedIn Jobs Network and Work with Us ads to
tap employee networks and scale recruiting efforts
79

78. Questions?
80