Can you imagine a future with no websites? Kevin's presentation looks at how search has evolved over the last 15 years, and predicts what we may have in store over the next 15...

1. Future of
THE
SEARCH
K E V I N G I B B O N S

2. How many
people use
Google
every day?
QUESTION

3. How many
people think
that Google will
still be around in
15 years?
QUESTION
2033

4. “You can’t connect the
dots by looking forward,
you have to start by going
back…”
S T E V E J O B S

5. We’re in the
INFORMATION
AGE...

6. The wealth of the world’s
knowledge is within a
few keystrokes…

7. Black Hat
White Hat
VS
We’ve moved on…

8. But there’s so
much more to
achieving great
SEO results today
Yes, links are still
important…

9. When Google refine their
algorithm, it’s normally to
achieve 2 things…
IMPORTANT TO REMEMBER…

10. to improve relevancy of
results for searchers01

11. to make more money02

12. Panda: penalises thin content to improve
quality of results & market share
Penguin: similarly penalises
link buying to kill off
manipulation SEO tactics
4 PPC ad block: better mobile experience +
more clicks = increased advertiser £
Not provided organic keyword data: helps
improve privacy + makes PPC more attractive
The sweet spot achieves both

13. Where is the focus
on SEO today?

14. Technical SEO is
more valuable and
harder to get right
than ever…

15. Ideas are the
NEW CURRENCY

16. You could focus on links - but the brands that are
really winning are aiming for the moon!

17. The goal is to make your content the
best answer on the internet for a given
question, across all devices & platforms.

18. But…you can’t just look at
what Google are doing
today. Think about where
they want to go.

19. That way
when
things
change
You won’t
be left
behind

20. When I started doing SEO,
these were the most
popular search engines!
d d

21. No one has the right to be
around in the next 10-15 years

22. Who is Bill Gates
worried about?
Amazon, Google, Facebook or the
guy in garage? Innovation kills.

23. The Future
of Search

24. Times have changed… We’re no longer
optimising just for desktop search…
we’re optimising for everything!
VS

25. Is it possible that in the
future they’ll be no such
thing as websites?

26. We already have
results where you
don’t need to click in
order to find the
answer you need.
Featured snippets

27. App store optimisation
15 apps +
30 niches

28. BY VOICE
SEARCH IN 2020
50%of all searches will
SOURCE: COMSCORE

29. 56.3 Mil
Smart Speakers
TO SHIP IN 2018
SOURCE: CANALYS: SMART SPEAKER SALES 2017

30. U.S. Smart Speaker Market Share
DECEMBER 2017
Amazon
Echo
69%
Google
Home
25%
Other
6%
SOURCE: EDISON / NPR SMART AUDIO REPORT JAN 2018

31. However…
I believe Google will
win the long game

32. Google know much more about search
in order provide the best answer…

33. Are Apple too late
to the game?
Despite Apple having Siri for
iPhones, they have only just
launch their HomePod device.

34. Virtual / augmented reality
If you could find your
next home from the
comfort of your sofa.
Think about how you
can be that result.

35. None of these results
require a website!

36. How can
you be the
WINNER?

37. You have to balance with
what works today, but don’t
be left behind completely.
If you invest a small % of your
effort to experiment in future
innovations today, you’ll likely
see big rewards in the future.
Always keep learning

38. Optimise for people
not for search engines

39. THANK YOU
SEE YOU IN THE FUTURE!
K E V I N G I B B O N S
kgibbons@blueglass.co.uk
www.blueglass.co.uk
@kevgibbo