Mobil USM&R (A1) - HBR Case Study 1. In the midst of the major reorganization, why did Bob McCool initiate yet another initiative – the Balanced Scorecard Project? 2. Comment on the Balanced Scorecard Project. What elements seem essential to the success of the Balanced Scorecard Project? Solution 1) The Balanced Scorecard was a wise decision to field along side the reorganization. The reason for the reorganization was that a climate survey stated that creativity and innovation were stifled by the current business environment, relationships with customers were adversarial, and people were enhancing their business unit results to make them look better. The reorganization decentralizes decision making to the managers and employees. The Balanced Scorecard is a tool that will help managers and employees make good decisions. It will help them to adapt to the new organization. 2) Five essential elements of Balanced Scorecard Projects are as follows:- .