Kerry Rego, Social Media Trainer Educator and Speaker, presented and hosted the event "Risks and Reputation Management: Using Social Media to Protect Your Brand" on March 13, 2012. She covered the definition of social media, shocking statistics on social media use and reputation management, basic categories of tools, simple strategies for use, obstacles, ways to deal with online negativity, and action items to take. Visit http://bit.ly/SMActionItems for the full list.
http://thesocialmediastarterkit.com
2. Social Media, A Definition:
Social media use web-based
technologies to transform and
broadcast media monologues
into social media dialogues.
Wikipedia
3. What Happens in Vegas…
Image courtesy of Las Vegas Real Estate Authority
…doesn’t stay there thanks to social media.
4. Image courtesy of Reply MC
In a 2010 study by Microsoft & Cross Tab Market
Research, 70% of U.S. recruiters have rejected
candidates based on their online reputation though
only 7% of Americans believe their online reputation
affects their job search.
5. First Page of Search Results
85% never get
off the first
page!
Internet
Reputation
Management
Data by
Compete, Jacob Nielsen, Optify
Image courtesy
InternetReputationManagement.com
6. Why is Social Media Important?
•Facebook 845m users
•Twitter 250m tweets/day
•YouTube 4b+ views/day
•LinkedIn 150m users
•Google+ 90m users
•Pinterest 11.7 users
Logos courtesy of Aquaticus
8. Basic Social Media Strategy
• Goal
• Tools, Research
• Routine
• Measure
• Adjust
• Persist
9. Obstacles
• Time
• Labor
• Lack of Control
• Lack of Knowledge
10. Customers & Negativity
•How do you deal with it normally?
•Listen, respond, react
•Provide customer service &
survey
•Collect reviews on the spot
•Control is an illusion
11. Image courtesy of ThemeParkRadio
Social Media is all about conversation.
Even if you’re not there, we’ll talk about you anyway.
12. Action Items
• Do a vanity search
• Respond to negative comments
• Setup Google Alerts
• Setup Google Places & other directories
• Legacy Management/Process & Crisis Plan
• Assess Computer Systems security
• Create a Crisis Plan
• Setup Social Media Communications Policy
• Survey for customer service
• Review your website