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Property price curbs carry structural
                         implications
                             April 2012
Content
 The ‘facts’
 Price curb remains a challenge when market shows vigour
  Price fall, volume remains
  Further policy actions to come
 Local government revenue squeezed
  Poor economic growth and declining land sales a double
  whammy
The ‘facts’

 March new-home prices in major
 cities posted first time YOY decline
 since the properties curb 2 years
 ago (April 2010).
     Down 0.4%yoy, down 0.29%mom
     A majority of 38/70 surveyed cities
     saw declines in price (Feb. prices were
     up 0.17%,mom decline in 27cities)
   Price moments still uneven
     Chongqing, Harbin saw price hikes
     mom

 Sales volume still intact
   Sales volumes returned to growth in
   March(after declines in Jan, Feb)
Price curb remains a challenge when market
shows vigour. Price fall, volume remains
 If sales volumes keep improving, prices will be difficult to
 curb
   Property developers continue to offer more discounts to
   attract buyers in a squeezed market
   Prices on a few projects in Beijing and Shanghai have been
   raised as buying appetite are reappearing (Credit Suisse)
   Increased volumes have upward pressure on price
Further policy actions to come
 ING’s prediction of a likely scenario for the price curb is:
   A decline of at least 10% yoy
   It took 5 months to wipe out 4% in the later half of 2011, by
   this rate another year is needed to reach a decline of 10%yoy.

 However, this is quite unpredictable as a few forces are at
 play:
   Volume strengths is resisting price declines
   While mom declines in prices have actually accelerated
   The effectiveness of further policy actions will push price down
   faster
   A 10% decline will not likely happen within the next 6 months
Local government revenue squeezed
 Poor economic growth and declining land sales a double
 whammy


       Budgetary implication: Local government revenue squeezed



                Poor                                 Lack of
              Economic                              landsales
               Growth                                revenue




                      Scenario likely to continue
Mechanics between property price curbs
and local government revenue
                                                                                    Local government
  Property price                   Market                      Price fall leading
                   Policy curb                Further policy                            land sales
     inflation                   adjustment                    to volume drops
                                                                                     revenue affected




 Property prices inflation prompts policy actions (curbs on
 purchases, mortgages and developer credits)
 Market adjusts by putting in incentives to attract more buyers
 (discounts offered)
 Further policies are put in place to control both price and
 volume (direct control on development projects)
 A drop in volume lead to a drop in construction
 Landsales to developers drop
 Local government revenue relies on landsales, this is squeezed,
 leading to budgetary constraints.
The end

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Property price curbs carry structural implications

  • 1. Property price curbs carry structural implications April 2012
  • 2. Content The ‘facts’ Price curb remains a challenge when market shows vigour Price fall, volume remains Further policy actions to come Local government revenue squeezed Poor economic growth and declining land sales a double whammy
  • 3. The ‘facts’ March new-home prices in major cities posted first time YOY decline since the properties curb 2 years ago (April 2010). Down 0.4%yoy, down 0.29%mom A majority of 38/70 surveyed cities saw declines in price (Feb. prices were up 0.17%,mom decline in 27cities) Price moments still uneven Chongqing, Harbin saw price hikes mom Sales volume still intact Sales volumes returned to growth in March(after declines in Jan, Feb)
  • 4. Price curb remains a challenge when market shows vigour. Price fall, volume remains If sales volumes keep improving, prices will be difficult to curb Property developers continue to offer more discounts to attract buyers in a squeezed market Prices on a few projects in Beijing and Shanghai have been raised as buying appetite are reappearing (Credit Suisse) Increased volumes have upward pressure on price
  • 5. Further policy actions to come ING’s prediction of a likely scenario for the price curb is: A decline of at least 10% yoy It took 5 months to wipe out 4% in the later half of 2011, by this rate another year is needed to reach a decline of 10%yoy. However, this is quite unpredictable as a few forces are at play: Volume strengths is resisting price declines While mom declines in prices have actually accelerated The effectiveness of further policy actions will push price down faster A 10% decline will not likely happen within the next 6 months
  • 6. Local government revenue squeezed Poor economic growth and declining land sales a double whammy Budgetary implication: Local government revenue squeezed Poor Lack of Economic landsales Growth revenue Scenario likely to continue
  • 7. Mechanics between property price curbs and local government revenue Local government Property price Market Price fall leading Policy curb Further policy land sales inflation adjustment to volume drops revenue affected Property prices inflation prompts policy actions (curbs on purchases, mortgages and developer credits) Market adjusts by putting in incentives to attract more buyers (discounts offered) Further policies are put in place to control both price and volume (direct control on development projects) A drop in volume lead to a drop in construction Landsales to developers drop Local government revenue relies on landsales, this is squeezed, leading to budgetary constraints.