Slide deck from my workshop at the Global Scrum Gathering Berlin 2014. A framework for coaches and their clients to understand what role is appropriate for coach and needed by clients at different times in their relationship.

1. Principles and Dynamics of Scrum
Coaching
Ken Power
@ken_power

2. The first rule of agile
transitions is …

3. “If you don’t know what you
want, you end up with a lot you
don’t ”
- Chuck Palahniuk, Fight Club

6. “ Institutions will try to preserve the
problem to which they are the
solution.”
Shirkey’s Law

7. • Results.
Choosing a Consulting Role: Principles and Dynamics of Matching Role to Situation.
Concrete outcomes
associated with a project.
These might include
changes in the bottom line,
organizational structure,
information transmitted,
skills learned or behaviour
and attitudes.
Douglas P. Champion, David H. Kiel, Jean A. McLendon.
• Growth.
Increased capacity to perform
new functions or behaviours
on a continuing basis.
If a high level of growth is
achieved in the consultation,
then the client will be able to
do the job next time with less
or no outside help.

8. Counselor
“You do it. I will be your sounding
board.”
Coach
“You did well; you can add this
next time.”
Partner
“We will do it together and learn
from each other.”
Facilitator
“You do it; I will attend to the
process.”
Teacher
“Here are some principles you
can see to solve problems of this
type.”
Modeler
“I will do it; you watch so you can
learn from me.”
Reflective Observer
“You do it; I will watch and tell
you what I see and hear.”
Technical Adviser
“I will answer your questions as
you go along.”
Hands-on Expert
“I will do it for you; I will tell you
what to do.”
Responsibility for client results
Responsibility for client growth
Douglas P. Champion, David H. Kiel, Jean A. McLendon.
Choosing a Consulting Role: Principles and Dynamics of Matching Role to Situation.

9. Counselor
Coach
Partner
Facilitator
Teacher
Modeler
Reflective Observer
Technical Adviser
Hands-on Expert

10. • Observe a Scrum event
Daily Standups
Sprint Planning
Retrospectives
Sprint Review, Demo
Counselor
“You do it. I will be your sounding
board.”
• Observe a team in action for an
hour or a day or a week, or a whole
Sprint
• Observe team meetings
• Observe general interactions Client invites you to observe, and listens to
what you see
Coach
“You did well; you can add this
next time.”
Partner
“We will do it together and learn
from each other.”
Facilitator
“You do it; I will attend to the
process.”
Teacher
“Here are some principles you
can see to solve problems of this
type.”
Modeler
“I will do it; you watch so you can
learn from me.”
Reflective Observer
“You do it; I will watch and tell
you what I see and hear.”
Technical Adviser
“I will answer your questions as
you go along.”
Hands-on Expert
“I will do it for you; I will tell you
what to do.”
Responsibility for client results
Responsibility for client growth

11. • Coaches corner
• “Clinic” model
• Open Q&A forums
• Answer questions on technical
practices, TDD, BDD,
retrospectives, planning, etc.
Counselor
“You do it. I will be your sounding
board.”
Coach
“You did well; you can add this
next time.”
Client brings the questions to you
Partner
“We will do it together and learn
from each other.”
Facilitator
“You do it; I will attend to the
process.”
Teacher
“Here are some principles you
can see to solve problems of this
type.”
Modeler
“I will do it; you watch so you can
learn from me.”
Reflective Observer
“You do it; I will watch and tell
you what I see and hear.”
Technical Adviser
“I will answer your questions as
you go along.”
Hands-on Expert
“I will do it for you; I will tell you
what to do.”
Responsibility for client results
Responsibility for client growth

12. • Act as Scrum Master for a Sprint
• Pair Program with developers
• Set up the communication structure
for the team
• Pick the tools the team will use
Counselor
“You do it. I will be your sounding
board.”
Coach
“You did well; you can add this
next time.”
Partner
“We will do it together and learn
from each other.”
Facilitator
“You do it; I will attend to the
process.”
Teacher
“Here are some principles you
can see to solve problems of this
type.”
Modeler
“I will do it; you watch so you can
learn from me.”
Reflective Observer
“You do it; I will watch and tell
you what I see and hear.”
Technical Adviser
“I will answer your questions as
you go along.”
Hands-on Expert
“I will do it for you; I will tell you
what to do.”
Responsibility for client results
Responsibility for client growth
Client invites you to direct them in what to do,
or even do it for them

13. • Facilitate Scrum events
• Facilitate problem-solving sessions
• Facilitate a retrospective
• Resolve conflicts in 1:1 or group
situations
• Facilitate the introduction of a new
strategy
• Facilitate the rollout of an initiative
Counselor
“You do it. I will be your sounding
board.”
Coach
“You did well; you can add this
next time.”
Partner
“We will do it together and learn
from each other.”
Facilitator
“You do it; I will attend to the
process.”
Teacher
“Here are some principles you
can see to solve problems of this
type.”
Modeler
“I will do it; you watch so you can
learn from me.”
Reflective Observer
“You do it; I will watch and tell
you what I see and hear.”
Technical Adviser
“I will answer your questions as
you go along.”
Hands-on Expert
“I will do it for you; I will tell you
what to do.”
Responsibility for client results
Responsibility for client growth
Client invites you to facilitate; Client owns
decisions making

14. • Give a class in XP practices, TDD,
Scrum, etc.
• Give a talk on a specific topic.
• Host a seminar or workshop to
teach some specific principles.
• 1:1 teaching.
Counselor
“You do it. I will be your sounding
board.”
Coach
“You did well; you can add this
next time.”
Partner
“We will do it together and learn
from each other.”
Facilitator
“You do it; I will attend to the
process.”
Teacher
“Here are some principles you
can see to solve problems of this
type.”
Modeler
“I will do it; you watch so you can
learn from me.”
Reflective Observer
“You do it; I will watch and tell
you what I see and hear.”
Technical Adviser
“I will answer your questions as
you go along.”
Hands-on Expert
“I will do it for you; I will tell you
what to do.”
Responsibility for client results
Responsibility for client growth
Client invites you to teach them something
tangible to fill a need; Expectation that the
applied learning will move them forward

15. • Be an example.
• Show them it is possible to handle
this difficult (or “impossible”)
situation.
• Be the Scrum Master for a Sprint,
with the explicit intent that others
are learning from watching you.
• Take part in the team as a
developer, tester, UE designer,
manager, etc.
• Form the team.
• Lead the planning workshop.
Counselor
“You do it. I will be your sounding
board.”
Coach
“You did well; you can add this
next time.”
Partner
“We will do it together and learn
from each other.”
Facilitator
“You do it; I will attend to the
process.”
Teacher
“Here are some principles you
can see to solve problems of this
type.”
Modeler
“I will do it; you watch so you can
learn from me.”
Reflective Observer
“You do it; I will watch and tell
you what I see and hear.”
Technical Adviser
“I will answer your questions as
you go along.”
Hands-on Expert
“I will do it for you; I will tell you
what to do.”
Responsibility for client results
Responsibility for client growth
Client invites you to model roles or activities
so they can learn. Good for creating self-reliance.

16. • The client comes to you to talk; you
are not providing direction.
• Attend to psychological needs
• Address issues of esteem, morale
• Provide encouragement
• Provide options
• Listen
“My team just came up with a great solution …”
“I can’t get my manager to see …”
“I’ve tried this with my Product Owner but…”
Counselor
“You do it. I will be your sounding
board.”
Coach
“You did well; you can add this
next time.”
Partner
“We will do it together and learn
from each other.”
Facilitator
“You do it; I will attend to the
process.”
Teacher
“Here are some principles you
can see to solve problems of this
type.”
Modeler
“I will do it; you watch so you can
learn from me.”
Reflective Observer
“You do it; I will watch and tell
you what I see and hear.”
Technical Adviser
“I will answer your questions as
you go along.”
Hands-on Expert
“I will do it for you; I will tell you
what to do.”
Responsibility for client results
Responsibility for client growth
Client needs you to listen without judgment.

17. • Provide options, with support. The
client chooses what to do.
• Provide feedback.
• Provide different options to avoid
defects.
• Provide different options to Scrum
Master to facilitate retrospectives,
and get better engagement from
team.
• Provide management and
organization with different options to
achieve agility.
Counselor
“You do it. I will be your sounding
board.”
Coach
“You did well; you can add this
next time.”
Partner
“We will do it together and learn
from each other.”
Facilitator
“You do it; I will attend to the
process.”
Teacher
“Here are some principles you
can see to solve problems of this
type.”
Modeler
“I will do it; you watch so you can
learn from me.”
Reflective Observer
“You do it; I will watch and tell
you what I see and hear.”
Technical Adviser
“I will answer your questions as
you go along.”
Hands-on Expert
“I will do it for you; I will tell you
what to do.”
Responsibility for client results
Responsibility for client growth
Client invites you to coach them. You provide
options with support.

18. • Shared objectives.
• Shared responsibility for results and
growth.
• Work together to understand the
Counselor
Coach
Partner
“You do it. I will be your sounding
“You did well; you can add this
opportunity, the problem.
board.”
next time.”
• Create safe-to-fail experiments
together.
• You each make decisions around
strategy and implementation. You and the client are on a journey together.
“We will do it together and learn
from each other.”
Facilitator
“You do it; I will attend to the
process.”
Teacher
“Here are some principles you
can see to solve problems of this
type.”
Modeler
“I will do it; you watch so you can
learn from me.”
Reflective Observer
“You do it; I will watch and tell
you what I see and hear.”
Technical Adviser
“I will answer your questions as
you go along.”
Hands-on Expert
“I will do it for you; I will tell you
what to do.”
Responsibility for client results
Responsibility for client growth
You are learning together. You each bring
something of value to the journey.

19. • Douglas P. Champion, David H. Kiel, Jean A. McLendon. Choosing a Consulting
Role: Principles and Dynamics of Matching Role to Situation.
• Gerald M. Weinberg. Secrets of Consulting.
• Gerald M. Weinberg. More Secrets of Consulting.
• Johanna Rothman.
• Virginia Satir.
• Donella H. Meadows (2008). Thinking in Systems: A Primer.

20. Thank you.
@ken_power