Are you feeling left in the dust? As if things weren’t complicated enough, what is all this business about social media, local search, and going mobile? What does it have to do with “real” business? And by the way, why don’t your videos play on some mobile devices? I’m just asking — is your website responsive? Twitting, Tweeting, What, Why? What is a timeline anyway? I don’t know, do you need an “app” for your business? And who is this person Angie and why is she making a list? What is a Pinterest? And you say I can really manage all this in only 30 minutes a day, oh yeah!!! Our last class in the “Online Mastery” program will help entrepreneurs make sense of the hype, the technology, the requirements, the costs and benefits, the reasons why or why-not, and the tools to manage Social Media, Local Search, and Going Mobile. In the end, entrepreneurs should leave this class feeling empowered to Do-it-Yourself, Hire Someone, or Do Nothing. Presenters: Ron Hash Ken Partain

1. Online Mastery – Social / Local / Mobile
Online Strategy
Website / Blog
Search Engine Optimization
Social / Local / Mobile

2. Online Mastery – Social / Local / Mobile
Why?
The Internet is the new Medium
Because it's voluntary and permission based
Massive Shift from Outbound to Inbound Marketing
Even when referred, people will Google you before
doing business with you

3. Online Mastery – Social / Local / Mobile
Why?
Yellow Pages are facing extinction
Your prospects are already online
Over 17 Billion searches per month in the US
97% of all searches for products and services begin online
Over 20% of all searches include local intent

5. Online Mastery – Social / Local / Mobile

6. Online Mastery – Social / Local / Mobile
What is Social Media?
“Social media is about giving you an alternate channel
to connect with new or existing customers, demonstrate
your expertise, solve problems, or promote products
with the goal of providing customer service, building
loyalty, and making sales.” - Michael Gray

7. Online Mastery – Social / Local / Mobile
Why Social Media?
People buy from people they know, like and trust.

8. Online Mastery – Social / Local / Mobile
Why Social Media?
Social Media facilitates:
Know – Awareness
Like – Engagement
Trust – Transaction / Purchase / Referral

9. Online Mastery – Social / Local / Mobile
A Few Stats
60 Million Facebook updates daily
200 Million Tweets daily
3 Billion YouTube views daily

10. Online Mastery – Social / Local / Mobile
A Few Stats
Smart Phones now outsell desktops and
laptops combined
Over 2.3 Billion searches per month
include local intent

11. Online Mastery – Social / Local / Mobile
Source: http://blog.crowdspring.com/2011/09/small-business-social-media-infographic/

12. Online Mastery – Social / Local / Mobile
Source: http://blog.crowdspring.com/2011/09/small-business-social-media-infographic/

13. Online Mastery – Social / Local / Mobile
Source: http://blog.crowdspring.com/2011/09/small-business-social-media-infographic/

14. Online Mastery – Social / Local / Mobile
Source: http://blog.crowdspring.com/2011/09/small-business-social-media-infographic/

15. Online Mastery – Social / Local / Mobile
Source: http://blog.crowdspring.com/2011/09/small-business-social-media-infographic/

16. Online Mastery – Social / Local / Mobile
Source: http://blog.crowdspring.com/2011/09/small-business-social-media-infographic/

17. Online Mastery – Social / Local / Mobile
Source: http://blog.crowdspring.com/2011/09/small-business-social-media-infographic/

18. Online Mastery – Social / Local / Mobile
The Top 5 Social Networks
Facebook
Twitter
Pinterest
LinkedIn
Google Plus

19. Online Mastery – Social / Local / Mobile
Source: http://venturebeat.com/2012/02/17/facebook-engagement/

20. Online Mastery – Social / Local / Mobile
Facebook
The #1 Social Media site in the world
875 Million Users Worldwide
155.7M in the United States
Female = 55%
Male = 45%
Source: http://www.checkfacebook.com

21. Online Mastery – Social / Local / Mobile
Facebook
58% Income greater than $50k
57% Have some college
24% Have Bachelor's or Graduate Degrees
68% Age 35 and over
23:20 Minutes per visit
http://mashable.com/2012/03/09/social-media-demographics/

22. Online Mastery – Social / Local / Mobile

24. Online Mastery – Social / Local / Mobile
Twitter
127M Active Users – 59% Female - 41% Male
47% Income greater than $50k
59% Have some college
24% Have Bachelor's or Graduate Degrees
58% Age 35 and over
11:50 Minutes per visit
http://mashable.com/2012/03/09/social-media-demographics/

25. Online Mastery – Social / Local / Mobile

26. Online Mastery – Social / Local / Mobile
Pinterest
21M Unique Users – 82% Female - 19% Male
83% Income greater than $50k
61% Have some college
25% Have Bachelor's or Graduate Degrees
64% Age 35 and over
16:40 Minutes per visit
http://mashable.com/2012/03/09/social-media-demographics/

28. Online Mastery – Social / Local / Mobile
LinkedIn
150M Registered Users – 50% Female - 50% Male
71% Income greater than $50k
37% Have some college
50% Have Bachelor's or Graduate Degrees
81% Age 35 and over
8:00 Minutes per visit
http://mashable.com/2012/03/09/social-media-demographics/

31. Online Mastery – Social / Local / Mobile
Google+
90M Unique Visitors
29% Female - 71% Male
61% Age 35 and over
43.82% are single
http://mashable.com/2012/03/09/social-media-demographics/

32. www.Google.com/PlacesforBusiness

34. www.Google.com/+/Business/

36. Online Mastery – Social / Local / Mobile
Local

37. https://foursquare.com/business/merchants

38. Online Mastery – Social / Local / Mobile

39. Online Mastery – Social / Local / Mobile
Mobile Marketing
Devices
E-Readers
Smartbooks and Tablet PCs
Portable Entertainment Players
GPS and Navigation Devices
Source: http://harpsocial.com/2010/03/get-your-business-moving-9-types-of-mobile-marketing/

40. Online Mastery – Social / Local / Mobile
Types of Mobile Marketing
SMS – Short Message Service
MMS – Multi-media Message Service
Mobile Applications
Bluetooth Wireless Proximity Based
Location-Based
Source: http://harpsocial.com/2010/03/get-your-business-moving-9-types-of-mobile-marketing/

41. Online Mastery – Social / Local / Mobile
Types of Mobile Marketing
QR Codes
Pay-Per-Call
Voice Marketing
Mobile Banner Ads
Source: http://harpsocial.com/2010/03/get-your-business-moving-9-types-of-mobile-marketing/

42. Online Mastery – Social / Local / Mobile
Social / Local / Mobile
Set Your Positioning
Who are you?
What do you do?
Why does it matter?
Why are you better?

43. Online Mastery – Social / Local / Mobile
Social / Local / Mobile
Set Your Positioning
Identify Your Target Audience
Create Personas for Your Customers
Determine Which Social Networks Are Best For Your
Business

44. Online Mastery – Social / Local / Mobile
Social Media Best Practices
Be Respectful
Treat networks separately
Customize your message
Update and promote accordingly
Help and promote others

45. Online Mastery – Social / Local / Mobile
Social Media Best Practices
Repurpose content
Add personal notes and pictures
Don't ignore your audience
Don't leave accounts unattended
Keep calm when responding to something negative

46. Online Mastery – Social / Local / Mobile
Social Media Tools & Resources
Buffer
Hootsuite
Tweetdeck
Seesmic
SocialMediaExaminer.com

47. Online Mastery – Social / Local / Mobile
Measuring & Tracking Successes
Success Depends on Your Goals
Followers Pins
Likes Shares
Mentions Website Traffic
Reach Website Engagement
Retweets Sales

48. Online Mastery – Social / Local / Mobile
Measuring & Tracking Successes
Google Analytics
SEO Book / SEOMoz
Raven

49. Online Mastery – Social / Local / Mobile
Questions?

50. Online Mastery – Social / Local / Mobile
Connect With the SBDC Connect With Ken
314 E Highland Mall Blvd Phone - 512-651-2963
Suite 304
Austin, TX 78752 Email – kenpartain@wemakemarketingeasy.com
Phone – 512-610-0996 Website – WeMakeMarketingEasy.com
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