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DEVELOPING A CORPORATE ACQUISITION STRATEGY Case studies, Concepts, and Debatable Ideas Kenny Ong CNI Holdings Berhad www.myCNI.com.my www.OOBEY.com
[object Object],[object Object],[object Object],[object Object],www.myCNI.com.my www.OOBEY.com
[object Object],[object Object],Before we start… www.myCNI.com.my www.OOBEY.com
The Roadmap to Failure   Fred Wiersema and   Mike Treacy Performance Time www.myCNI.com.my www.OOBEY.com   Clear Sailing Today’s performance Ad-hoc Tactics Denial & Defense Doom Projections Overdue Failure The Moment of Truth X Performance Freefall Tomorrow’s actual performance Downpresure of Unclear Strategy
Denial and Defense ,[object Object],[object Object],[object Object],[object Object],www.myCNI.com.my www.OOBEY.com
The Roadmap to Failure   Fred Wiersema and   Mike Treacy Performance Time www.myCNI.com.my www.OOBEY.com   Clear Sailing Today’s performance Ad-hoc Tactics Denial & Defense Doom Projections Overdue Failure The Moment of Truth X Performance Freefall Tomorrow’s actual performance Downpresure of Unclear Strategy
Ad Hoc Tactics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.myCNI.com.my www.OOBEY.com
The Roadmap to Failure   Fred Wiersema and   Mike Treacy Performance Time www.myCNI.com.my www.OOBEY.com   Clear Sailing Today’s performance Ad-hoc Tactics Denial & Defense Doom Projections Overdue Failure The Moment of Truth X Performance Freefall Tomorrow’s actual performance Downpresure of Unclear Strategy
[object Object],www.myCNI.com.my www.OOBEY.com
What is the Business Model? USP Market  Discipline Profit Model www.myCNI.com.my www.OOBEY.com
Intro: Market Discipline ,[object Object],www.myCNI.com.my www.OOBEY.com
Intro: Market Discipline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],"They are the most innovative" "Constantly renewing and creative" "Always on the leading edge" "A great deal!" Excellent/attractive price Minimal acquisition cost and hassle Lowest overall cost of ownership "A no-hassles firm" Convenience and speed Reliable product and service Product Leadership Operational Excellence Customer Intimacy www.myCNI.com.my www.OOBEY.com
Strategy: Disciplines, Priorities, and KPIs Operational Excellence (low cost producer) Ref:  The Discipline of Market Leaders , Michael Treacy & Fred Wiersema; 1995 Product Leadership (best product) Customer Intimacy (best total solution) www.myCNI.com.my www.OOBEY.com
The McPlaybook* ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],*Adapted from: Businessweek , Februrary 5 th  2007 www.myCNI.com.my www.OOBEY.com
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Strategy: Disciplines, Priorities, and KPIs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.myCNI.com.my www.OOBEY.com
Strategy: Value Disciplines Operational Excellence (low cost producer) Ref:  The Discipline of Market Leaders , Michael Treacy & Fred Wiersema; 1995 Product Leadership (best product) Customer Intimacy (best total solution) www.myCNI.com.my www.OOBEY.com
Strategy: Value Disciplines Operational Excellence (low cost producer) Ref:  The Discipline of Market Leaders , Michael Treacy & Fred Wiersema; 1995 Product Leadership (best product) Customer Intimacy (best total solution) www.myCNI.com.my www.OOBEY.com
Sample KPIs for Each Discipline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.myCNI.com.my www.OOBEY.com
1. M&A Trends www.myCNI.com.my www.OOBEY.com
M&A Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.myCNI.com.my www.OOBEY.com
M&A Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.myCNI.com.my www.OOBEY.com
Biggest Trend ,[object Object],John McConomy, US Power and Utilities Transaction Services Leader, PricewaterhouseCoopers www.myCNI.com.my www.OOBEY.com
2. Rationale for M&As www.myCNI.com.my www.OOBEY.com
Two Major Rationale for M&As: ,[object Object],[object Object]
Strategies for Growth “ Double-Digit Growth”, Michael Treacy www.myCNI.com.my www.OOBEY.com   ,[object Object],[object Object],[object Object],[object Object],[object Object],GROWTH
Rationale for M&As: Growth ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Easier Tougher www.myCNI.com.my www.OOBEY.com
Rationale for M&As: Expansion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.myCNI.com.my www.OOBEY.com
Rationale for M&As: Expansion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.myCNI.com.my www.OOBEY.com
Rationale for M&As: Transformative ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.myCNI.com.my www.OOBEY.com
Rationale for M&As: Cross Sectors www.myCNI.com.my www.OOBEY.com   Traditional Alternative Incremental
Rationale for M&As: Cross Sectors New Delivery, New Sources, Existing Resources Oil, Gas, Electricity, Coal Biomass, Nuclear, Ethanol, Wind, Solar www.myCNI.com.my www.OOBEY.com   Example: Energy Sector Traditional Utility Alternative Energy Incremental Technology
Possible ‘Outside’ Acquirers or Investors ,[object Object],Fund Managers Corporations Sovereign Funds VCs NGOs Non-Profit Org Financial (Loans) JV Partners M&A Social VCs Holding Co. Gov. VCs Supply Chain Gov. Partnership Competitors www.myCNI.com.my www.OOBEY.com
Why do ‘Outsiders’ Acquire or Invest? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.myCNI.com.my www.OOBEY.com
3. Strategies, Structure, and Optimizing Value in M&As www.myCNI.com.my www.OOBEY.com
Strategies for Growth “ Double-Digit Growth”, Michael Treacy www.myCNI.com.my www.OOBEY.com   ,[object Object],[object Object],[object Object],[object Object],[object Object],GROWTH
How Markets determine Growth Strategies (1) ,[object Object],www.myCNI.com.my www.OOBEY.com   ,[object Object],[object Object],[object Object],[object Object],[object Object],Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],Why? Flat Fast Growth Rate
[object Object],How Markets determine Growth Strategies (2) www.myCNI.com.my www.OOBEY.com   ,[object Object],[object Object],[object Object],[object Object],[object Object],Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],Why? High Low Churn Rate
How Markets determine Growth Strategies (3) ,[object Object],www.myCNI.com.my www.OOBEY.com   ,[object Object],[object Object],[object Object],[object Object],Fast Growth, Low Churn
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Strategy 2: Share Gain www.myCNI.com.my www.OOBEY.com
Buying Market Share: Acquisition strategy No evidence of previous company One Kingdom Pre-integration Blueprint Slow Trigger, Fast Bullet www.myCNI.com.my www.OOBEY.com   Integration Operating Model Price Premium Buying  Market  Share Net Cost per Customer < Direct Acquire
Buying Market Share: Side notes on Funding www.myCNI.com.my www.OOBEY.com   *Adapted from Warren Buffet’s acquisition strategies ,[object Object],[object Object],[object Object],[object Object],OK, but not preferred Preferable
Strategy 4: Invade Adjacent Markets ,[object Object],[object Object],[object Object],[object Object],[object Object],www.myCNI.com.my www.OOBEY.com
Strategy 4: Invade Adjacent Markets www.myCNI.com.my www.OOBEY.com   Traditional Alternative Incremental
Strategy 4: Invade Adjacent Markets www.myCNI.com.my www.OOBEY.com   Example: Energy Sector Traditional Utility Alternative Energy Incremental Technology
Strategy 4: Invade Adjacent Markets Upstream Midstream Downstream Distribution Conversion Raw Mat Vendors/Services www.myCNI.com.my www.OOBEY.com
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Strategy 4: Invade Adjacent Markets www.myCNI.com.my www.OOBEY.com
[object Object],[object Object],[object Object],[object Object],Strategy 4: Invade Adjacent Markets www.myCNI.com.my www.OOBEY.com
[object Object],[object Object],[object Object],[object Object],[object Object],Strategy 4: Invade Adjacent Markets www.myCNI.com.my www.OOBEY.com
Strategy 5: Acquire new Business ,[object Object],[object Object],[object Object],[object Object],[object Object],www.myCNI.com.my www.OOBEY.com
Linking BSC to M&A Strategy Revenue Growth Base Retention Share Gain Positioning Adjacent Market New Business Operational Excellence Product Leadership Customer Intimacy Competencies Information Systems Motivation, empowerment, alignment Financial Learning & Growth Internal Process Customers  Investment Strategy Productivity Market Value www.myCNI.com.my www.OOBEY.com
4. Considerations, Risks and Pitfalls www.myCNI.com.my www.OOBEY.com
Types of M&A Deals vs. Considerations Overcapacity Product/ Market Consolidation Transformation/ Convergence Roll-up Acquire products/ market Strategic Growth Bet Size (Relative) Share Gain (Expansion) Adjacent (Transformative) New Business (Transformative) Small Large “ Running a winning M&A shop”, McKinsey
Types of M&A Deals vs. Considerations Overcapacity Size (Relative) Share Gain (Expansion) Adjacent (Transformative) New Business (Transformative) Small Large “ Running a winning M&A shop”, McKinsey ,[object Object],[object Object],[object Object],[object Object]
Types of M&A Deals vs. Considerations Roll-up Size (Relative) Share Gain (Expansion) Adjacent (Transformative) New Business (Transformative) Small Large “ Running a winning M&A shop”, McKinsey ,[object Object],[object Object],[object Object]
Types of M&A Deals vs. Considerations Product/ Market Consolidation Size (Relative) Share Gain (Expansion) Adjacent (Transformative) New Business (Transformative) Small Large “ Running a winning M&A shop”, McKinsey ,[object Object],[object Object],[object Object],[object Object]
Types of M&A Deals vs. Considerations Acquire products/ market Size (Relative) Share Gain (Expansion) Adjacent (Transformative) New Business (Transformative) Small Large “ Running a winning M&A shop”, McKinsey ,[object Object],[object Object],[object Object],[object Object]
Types of M&A Deals vs. Considerations Transformation/ Convergence Size (Relative) Share Gain (Expansion) Adjacent (Transformative) New Business (Transformative) Small Large “ Running a winning M&A shop”, McKinsey ,[object Object],[object Object],[object Object]
Types of M&A Deals vs. Considerations Strategic Growth Bet Size (Relative) Share Gain (Expansion) Adjacent (Transformative) New Business (Transformative) Small Large Adapted: “Running a winning M&A shop”, McKinsey ,[object Object],[object Object]
Three-Stage Process for Evaluating M&A deals 1. Strategy Approval 2. Approval-to- Negotiate 3. Deal Approval ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ Running a winning M&A shop”, McKinsey
Three-Stage Process for Evaluating M&A deals 1. Strategy Approval 2. Approval-to- Negotiate 3. Deal Approval ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ Running a winning M&A shop”, McKinsey
Three-Stage Process for Evaluating M&A deals 1. Strategy Approval 2. Approval-to- Negotiate 3. Deal Approval ,[object Object],[object Object],[object Object],[object Object],“ Running a winning M&A shop”, McKinsey
Considerations, Risks and Pitfalls ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.myCNI.com.my www.OOBEY.com
Considerations, Risks and Pitfalls ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.myCNI.com.my www.OOBEY.com
Consideration: Alternative Deals to M&A ,[object Object],David Hernst, Principal, McKinsey’s Washington, DC www.myCNI.com.my www.OOBEY.com
Consideration: Alternative Deals to M&A Joint Venture Unite business units Problem with shared ownership New Product Lines Cost Reductions Share risk, Share Cost in new markets, R&D Buy-out clause Alliances Reduce non-core or commoditizing parts Outsourcing, Offshoring Help supplier gain Scale Enter Complementary business www.myCNI.com.my www.OOBEY.com
End Note for M&A ,[object Object],F. Scott Fitzgerald, Author www.myCNI.com.my www.OOBEY.com
Thank You. soft copy of slides:  www.totallyunrelatedrandomanddebatable.blogspot.com

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Developing Corporate Acquisition Strategy

  • 1. DEVELOPING A CORPORATE ACQUISITION STRATEGY Case studies, Concepts, and Debatable Ideas Kenny Ong CNI Holdings Berhad www.myCNI.com.my www.OOBEY.com
  • 2.
  • 3.
  • 4. The Roadmap to Failure Fred Wiersema and Mike Treacy Performance Time www.myCNI.com.my www.OOBEY.com Clear Sailing Today’s performance Ad-hoc Tactics Denial & Defense Doom Projections Overdue Failure The Moment of Truth X Performance Freefall Tomorrow’s actual performance Downpresure of Unclear Strategy
  • 5.
  • 6. The Roadmap to Failure Fred Wiersema and Mike Treacy Performance Time www.myCNI.com.my www.OOBEY.com Clear Sailing Today’s performance Ad-hoc Tactics Denial & Defense Doom Projections Overdue Failure The Moment of Truth X Performance Freefall Tomorrow’s actual performance Downpresure of Unclear Strategy
  • 7.
  • 8. The Roadmap to Failure Fred Wiersema and Mike Treacy Performance Time www.myCNI.com.my www.OOBEY.com Clear Sailing Today’s performance Ad-hoc Tactics Denial & Defense Doom Projections Overdue Failure The Moment of Truth X Performance Freefall Tomorrow’s actual performance Downpresure of Unclear Strategy
  • 9.
  • 10. What is the Business Model? USP Market Discipline Profit Model www.myCNI.com.my www.OOBEY.com
  • 11.
  • 12.
  • 13. Strategy: Disciplines, Priorities, and KPIs Operational Excellence (low cost producer) Ref: The Discipline of Market Leaders , Michael Treacy & Fred Wiersema; 1995 Product Leadership (best product) Customer Intimacy (best total solution) www.myCNI.com.my www.OOBEY.com
  • 14.
  • 15.
  • 16. Strategy: Value Disciplines Operational Excellence (low cost producer) Ref: The Discipline of Market Leaders , Michael Treacy & Fred Wiersema; 1995 Product Leadership (best product) Customer Intimacy (best total solution) www.myCNI.com.my www.OOBEY.com
  • 17. Strategy: Value Disciplines Operational Excellence (low cost producer) Ref: The Discipline of Market Leaders , Michael Treacy & Fred Wiersema; 1995 Product Leadership (best product) Customer Intimacy (best total solution) www.myCNI.com.my www.OOBEY.com
  • 18.
  • 19. 1. M&A Trends www.myCNI.com.my www.OOBEY.com
  • 20.
  • 21.
  • 22.
  • 23. 2. Rationale for M&As www.myCNI.com.my www.OOBEY.com
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30. Rationale for M&As: Cross Sectors www.myCNI.com.my www.OOBEY.com Traditional Alternative Incremental
  • 31. Rationale for M&As: Cross Sectors New Delivery, New Sources, Existing Resources Oil, Gas, Electricity, Coal Biomass, Nuclear, Ethanol, Wind, Solar www.myCNI.com.my www.OOBEY.com Example: Energy Sector Traditional Utility Alternative Energy Incremental Technology
  • 32.
  • 33.
  • 34. 3. Strategies, Structure, and Optimizing Value in M&As www.myCNI.com.my www.OOBEY.com
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40. Buying Market Share: Acquisition strategy No evidence of previous company One Kingdom Pre-integration Blueprint Slow Trigger, Fast Bullet www.myCNI.com.my www.OOBEY.com Integration Operating Model Price Premium Buying Market Share Net Cost per Customer < Direct Acquire
  • 41.
  • 42.
  • 43. Strategy 4: Invade Adjacent Markets www.myCNI.com.my www.OOBEY.com Traditional Alternative Incremental
  • 44. Strategy 4: Invade Adjacent Markets www.myCNI.com.my www.OOBEY.com Example: Energy Sector Traditional Utility Alternative Energy Incremental Technology
  • 45. Strategy 4: Invade Adjacent Markets Upstream Midstream Downstream Distribution Conversion Raw Mat Vendors/Services www.myCNI.com.my www.OOBEY.com
  • 46.
  • 47.
  • 48.
  • 49.
  • 50. Linking BSC to M&A Strategy Revenue Growth Base Retention Share Gain Positioning Adjacent Market New Business Operational Excellence Product Leadership Customer Intimacy Competencies Information Systems Motivation, empowerment, alignment Financial Learning & Growth Internal Process Customers Investment Strategy Productivity Market Value www.myCNI.com.my www.OOBEY.com
  • 51. 4. Considerations, Risks and Pitfalls www.myCNI.com.my www.OOBEY.com
  • 52. Types of M&A Deals vs. Considerations Overcapacity Product/ Market Consolidation Transformation/ Convergence Roll-up Acquire products/ market Strategic Growth Bet Size (Relative) Share Gain (Expansion) Adjacent (Transformative) New Business (Transformative) Small Large “ Running a winning M&A shop”, McKinsey
  • 53.
  • 54.
  • 55.
  • 56.
  • 57.
  • 58.
  • 59.
  • 60.
  • 61.
  • 62.
  • 63.
  • 64.
  • 65. Consideration: Alternative Deals to M&A Joint Venture Unite business units Problem with shared ownership New Product Lines Cost Reductions Share risk, Share Cost in new markets, R&D Buy-out clause Alliances Reduce non-core or commoditizing parts Outsourcing, Offshoring Help supplier gain Scale Enter Complementary business www.myCNI.com.my www.OOBEY.com
  • 66.
  • 67. Thank You. soft copy of slides: www.totallyunrelatedrandomanddebatable.blogspot.com