SlideShare a Scribd company logo
1 of 20
Social Media
Focusing My Efforts Today!
Social Media:        Where Should I Focus My Efforts?

1. Promotion – Position Yourself as the Expert
2. Lead Generation
3. Building A List
4. Email Marketing
5. Driving Traffic
6. Search = Social Proof
7. Putting it all together with… Short Sales
1) Leveraging Social Media
•   People do business with people they…
                                  know, like and trust.
•   What does your online persona look like?

•   How many times do “YOU” show up on the first page of
    Google?
        LinkedIn
        Facebook
        Twitter
        Google Profile
        Blogs
1) Celebritize Yourself
Celebrities, Rock Stars and Experts make the most
money!!!
•Building the Brand of You: Social Media can be an incredible Credibility Booster!
•Be everywhere: in multiple places, consistently
               Facebook, Twitter, LinkedIn, Blogs (Hootsuite.com)

•Join Associations, Use familiar logos (FORCE, RES.NET, etc…)
•Certifications, Designations
•Press or Media – Create your own Press Release (PRWeb, PressWire)
•Post pictures with famous people (let people form their own opinions)
•Social Proof = share stories and ask for testimonials*
2) Lead Generation
•   One Page, One Purpose Website
      Squeeze page, Opt-in Page, Landing Page

•   Single Purpose is to capture a name and email address.

•   One page website that offers something for free in
    exchange for a prospects contact information.
      Free weekly list of foreclosures

      Top 10 things you need to know about buying a foreclosure

      Free 20 page eBook on how to Short Sale your home
2) Lead Generation
•   Search Based Website
      92% of home buyers begin their search online!!

•   Purpose is to capture a name and email address.
•   IDX plus forced registration (2 free searches)
      www.DenverHomeSearch.com
      3,000 visits a month (PPC, Craigslist)
      14% conversation (name and email)
      420 new leads a month
      TIP: Inside Sales Person calling on leads

•   Mobile Traffic to your Website (Zillow)
3) List Building:           Building your Database

•   REO… a Loss Leader?

•   #1 reason to list REO… Build your retail business

•   Segregate your Lists (Tags):
      Investors, First time homebuyers, Multi-family, Luxury, etc.

•   Targeted campaigns based on buying preference
3) List Building:   Building your Database
4) Email Marketing
•   Automated Software
         Constant Contact
         iContact
         Aweber
         Infusionsoft
         MailChimp (free)

•   Marketing Campaigns (Sequence = Series of emails)
•   Good Copywriting Skills
       Great Subject Lines, Brevity

•   Testing: CTR, Open Rate
5) Driving Traffic
•   Video

•   Images

•   Articles

•   Press Releases

•   Local News

•   Direct Mail

•   Radio

•   You have to point all this traffic back to YOUR site that has
    an AWESOME CALL TO ACTION!!
5) Driving Traffic - Video

•Why video?
• Video is the most powerful communication medium because
people can feel your emotion.

•The best way to someone's heart is connecting to their
emotions.

•It’s Easiest way to produce and distribute content.
• Cisco said that by 2013 video will be 90% of all consumer
  traffic and 64% of mobile.
YouTube Setup
Posting on Facebook
Broadcasting Your Content
6) Search = Social Proof
•   Peer to Peer Validation (most concerns Google)
       Amazon, Yelp, Facebook, Twitter
       Stats:


•   Siri
          “Find me a Real Estate Agent in Dallas, TX?”
          “Who is the top agent in Dallas, TX?”
          Siri Results from YELP!
          Who has a YELP profile?
          Do you have reviews?
6) Search = Social Proof



     Global
 Advertising
Consumers Trust
Real Friends and
Virtual Strangers
    the Most
6) Search = Social Proof
•   Social Proof: Testimonials and Online Reviews
        YELP! Reviews
        Angie’s List (Google Search)
        Zillow Reviews
        LinkedIn Recommendations
        Google+


•   Klout Score
      “Sphere of Influence” – Who are you influencing?
      Meaningful conversations and engagement on the net!
      Full Contact: Email address -> Social Engagement
Putting it all Together... Short Sales
Short Sale Training

   Text:
ShortSale2012
   Name
Email Address
     To
   58885
Q&A
•   Slides: www.slideshare.net/kenblevins/


Ken Blevins                       Chris Evans

More Related Content

What's hot

Social Media and Digital Marketing for Small Business
Social Media and Digital Marketing for Small BusinessSocial Media and Digital Marketing for Small Business
Social Media and Digital Marketing for Small Business
Don Schindler
 
You 2.0: Personal Branding in the Social Media Era
You 2.0: Personal Branding in the Social Media EraYou 2.0: Personal Branding in the Social Media Era
You 2.0: Personal Branding in the Social Media Era
Abbas Alidina
 

What's hot (20)

7 Social Media Secrets To Successful Business
7 Social Media Secrets To Successful Business7 Social Media Secrets To Successful Business
7 Social Media Secrets To Successful Business
 
BlueGlassX - Local SEO by Michael Dorausch
BlueGlassX - Local SEO by Michael DorauschBlueGlassX - Local SEO by Michael Dorausch
BlueGlassX - Local SEO by Michael Dorausch
 
7 online marketing strategies
7 online marketing strategies7 online marketing strategies
7 online marketing strategies
 
Social Media and Digital Marketing for Small Business
Social Media and Digital Marketing for Small BusinessSocial Media and Digital Marketing for Small Business
Social Media and Digital Marketing for Small Business
 
You 2.0: Personal Branding in the Social Media Era
You 2.0: Personal Branding in the Social Media EraYou 2.0: Personal Branding in the Social Media Era
You 2.0: Personal Branding in the Social Media Era
 
Integrating search marketing and social media
Integrating search marketing and social mediaIntegrating search marketing and social media
Integrating search marketing and social media
 
Free SEO & Social Media Workshop 2020
Free SEO & Social Media Workshop 2020Free SEO & Social Media Workshop 2020
Free SEO & Social Media Workshop 2020
 
Twitter for Business webinar
Twitter for Business webinarTwitter for Business webinar
Twitter for Business webinar
 
Social Media Boot Camp 20130315
Social Media Boot Camp 20130315Social Media Boot Camp 20130315
Social Media Boot Camp 20130315
 
YJLC Online Strategy for Nonprofits Presentation
YJLC Online Strategy for Nonprofits PresentationYJLC Online Strategy for Nonprofits Presentation
YJLC Online Strategy for Nonprofits Presentation
 
Presentation North Central MA Association of Realtors- Facebook
Presentation North Central MA Association of Realtors-   FacebookPresentation North Central MA Association of Realtors-   Facebook
Presentation North Central MA Association of Realtors- Facebook
 
Social Media's Impact on Business
Social Media's Impact on Business Social Media's Impact on Business
Social Media's Impact on Business
 
Google Places - Global Approach ISS 2012
Google Places - Global Approach ISS 2012Google Places - Global Approach ISS 2012
Google Places - Global Approach ISS 2012
 
2012 Social Media Job Search
2012 Social Media Job Search2012 Social Media Job Search
2012 Social Media Job Search
 
LinkedIn Preso for Conway Center for Family Business (2010)
LinkedIn Preso for Conway Center for Family Business (2010)LinkedIn Preso for Conway Center for Family Business (2010)
LinkedIn Preso for Conway Center for Family Business (2010)
 
Social media and the church
Social media and the churchSocial media and the church
Social media and the church
 
Local SEO & Google My Business
Local SEO & Google My BusinessLocal SEO & Google My Business
Local SEO & Google My Business
 
Robert starks-jr-does-your-career-center-speak-hashtag-career-services-traini...
Robert starks-jr-does-your-career-center-speak-hashtag-career-services-traini...Robert starks-jr-does-your-career-center-speak-hashtag-career-services-traini...
Robert starks-jr-does-your-career-center-speak-hashtag-career-services-traini...
 
Push Your Content to the Next Level
Push Your Content to the Next LevelPush Your Content to the Next Level
Push Your Content to the Next Level
 
More Mind Reach
More Mind ReachMore Mind Reach
More Mind Reach
 

Similar to Summer summit social media

Overview - Social Media
Overview - Social MediaOverview - Social Media
Overview - Social Media
Brad Carroll
 

Similar to Summer summit social media (20)

Intro to Facebook Marketing
Intro to Facebook MarketingIntro to Facebook Marketing
Intro to Facebook Marketing
 
Social Media for HR Recruiters
Social Media for HR RecruitersSocial Media for HR Recruiters
Social Media for HR Recruiters
 
How To Use Social Media To Get A Job
How To Use Social Media To Get A JobHow To Use Social Media To Get A Job
How To Use Social Media To Get A Job
 
SES London 2010 - Social Media101 (Lisa Myers)
SES London 2010 - Social Media101 (Lisa Myers)SES London 2010 - Social Media101 (Lisa Myers)
SES London 2010 - Social Media101 (Lisa Myers)
 
Introduction to Social Media
Introduction to Social MediaIntroduction to Social Media
Introduction to Social Media
 
AIDSNB Social media overview
AIDSNB Social media overviewAIDSNB Social media overview
AIDSNB Social media overview
 
SMU Starting a Business
SMU Starting a Business SMU Starting a Business
SMU Starting a Business
 
How to Create High Quality Content
How to Create High Quality ContentHow to Create High Quality Content
How to Create High Quality Content
 
Social Media: Myths & Realities of Web 2.0
Social Media: Myths & Realities of Web 2.0Social Media: Myths & Realities of Web 2.0
Social Media: Myths & Realities of Web 2.0
 
Effective content marketing for professionals and small business
Effective content marketing for professionals and small businessEffective content marketing for professionals and small business
Effective content marketing for professionals and small business
 
MPI Meeting: Mastering LinkedIn as a strategic business asset, to improve br...
MPI Meeting:  Mastering LinkedIn as a strategic business asset, to improve br...MPI Meeting:  Mastering LinkedIn as a strategic business asset, to improve br...
MPI Meeting: Mastering LinkedIn as a strategic business asset, to improve br...
 
Social Media Marketing for Real Estate Professionals
Social Media Marketing for Real Estate ProfessionalsSocial Media Marketing for Real Estate Professionals
Social Media Marketing for Real Estate Professionals
 
Winlistingslinkin HSA
Winlistingslinkin HSAWinlistingslinkin HSA
Winlistingslinkin HSA
 
Do Users Really Generate Content? Tips and Tools for Building Engaged Online ...
Do Users Really Generate Content? Tips and Tools for Building Engaged Online ...Do Users Really Generate Content? Tips and Tools for Building Engaged Online ...
Do Users Really Generate Content? Tips and Tools for Building Engaged Online ...
 
Beyond Social Media: Using Online Marketing to Build Your Business
Beyond Social Media:  Using Online Marketing to Build Your BusinessBeyond Social Media:  Using Online Marketing to Build Your Business
Beyond Social Media: Using Online Marketing to Build Your Business
 
Social media marketing
Social media marketingSocial media marketing
Social media marketing
 
$ocial media marketing PPT
$ocial media marketing PPT$ocial media marketing PPT
$ocial media marketing PPT
 
Bedt training 8 14-13
Bedt training 8 14-13Bedt training 8 14-13
Bedt training 8 14-13
 
Social Media Proposal for Real Estate - Digital Marketing
Social Media Proposal for Real Estate - Digital Marketing Social Media Proposal for Real Estate - Digital Marketing
Social Media Proposal for Real Estate - Digital Marketing
 
Overview - Social Media
Overview - Social MediaOverview - Social Media
Overview - Social Media
 

Recently uploaded

9990771857 Call Girls in Dwarka Sector 3 Delhi (Call Girls) Delhi
9990771857 Call Girls in Dwarka Sector 3 Delhi (Call Girls) Delhi9990771857 Call Girls in Dwarka Sector 3 Delhi (Call Girls) Delhi
9990771857 Call Girls in Dwarka Sector 3 Delhi (Call Girls) Delhi
delhimodel235
 
9990771857 Call Girls in Dwarka Sector 1 Delhi (Call Girls) Delhi
9990771857 Call Girls in Dwarka Sector 1 Delhi (Call Girls) Delhi9990771857 Call Girls in Dwarka Sector 1 Delhi (Call Girls) Delhi
9990771857 Call Girls in Dwarka Sector 1 Delhi (Call Girls) Delhi
delhimodel235
 
BPTP THE AMAARIO For The Royals Of Tomorrow in Sector 37D Gurgaon Dwarka Expr...
BPTP THE AMAARIO For The Royals Of Tomorrow in Sector 37D Gurgaon Dwarka Expr...BPTP THE AMAARIO For The Royals Of Tomorrow in Sector 37D Gurgaon Dwarka Expr...
BPTP THE AMAARIO For The Royals Of Tomorrow in Sector 37D Gurgaon Dwarka Expr...
ApartmentWala1
 
9990771857 Call Girls in Dwarka Sector 08 Delhi (Call Girls) Delhi
9990771857 Call Girls in Dwarka Sector 08 Delhi (Call Girls) Delhi9990771857 Call Girls in Dwarka Sector 08 Delhi (Call Girls) Delhi
9990771857 Call Girls in Dwarka Sector 08 Delhi (Call Girls) Delhi
delhimodel235
 
MEQ Mainstreet Equity Corp Q2 2024 Investor Presentation
MEQ Mainstreet Equity Corp Q2 2024 Investor PresentationMEQ Mainstreet Equity Corp Q2 2024 Investor Presentation
MEQ Mainstreet Equity Corp Q2 2024 Investor Presentation
MEQ - Mainstreet Equity Corp.
 
Cheap Rate ✨➥9711108085▻✨Call Girls In Malviya Nagar(Delhi)
Cheap Rate ✨➥9711108085▻✨Call Girls In Malviya Nagar(Delhi)Cheap Rate ✨➥9711108085▻✨Call Girls In Malviya Nagar(Delhi)
Cheap Rate ✨➥9711108085▻✨Call Girls In Malviya Nagar(Delhi)
delhi24hrs1
 
9990771857 Call Girls Dwarka Sector 8 Delhi (Call Girls ) Delhi
9990771857 Call Girls  Dwarka Sector 8 Delhi (Call Girls ) Delhi9990771857 Call Girls  Dwarka Sector 8 Delhi (Call Girls ) Delhi
9990771857 Call Girls Dwarka Sector 8 Delhi (Call Girls ) Delhi
delhimodel235
 
9990771857 Call Girls in Dwarka Sector 10 Delhi (Call Girls) Delhi
9990771857 Call Girls in Dwarka Sector 10 Delhi (Call Girls) Delhi9990771857 Call Girls in Dwarka Sector 10 Delhi (Call Girls) Delhi
9990771857 Call Girls in Dwarka Sector 10 Delhi (Call Girls) Delhi
delhimodel235
 
9990771857 Call Girls in Dwarka Sector 6 Delhi (Call Girls) Delhi
9990771857 Call Girls in Dwarka Sector 6 Delhi (Call Girls) Delhi9990771857 Call Girls in Dwarka Sector 6 Delhi (Call Girls) Delhi
9990771857 Call Girls in Dwarka Sector 6 Delhi (Call Girls) Delhi
delhimodel235
 
BPTP THE AMAARIO Luxury Project Invest Like Royalty in Sector 37D Gurgaon Dwa...
BPTP THE AMAARIO Luxury Project Invest Like Royalty in Sector 37D Gurgaon Dwa...BPTP THE AMAARIO Luxury Project Invest Like Royalty in Sector 37D Gurgaon Dwa...
BPTP THE AMAARIO Luxury Project Invest Like Royalty in Sector 37D Gurgaon Dwa...
ApartmentWala1
 
Call Girls In Gandhi Nagar↬Delhi NCR (Call Us) 8447779280 }Escorts in Delhi NcR
Call Girls In Gandhi Nagar↬Delhi NCR (Call Us) 8447779280 }Escorts in Delhi NcRCall Girls In Gandhi Nagar↬Delhi NCR (Call Us) 8447779280 }Escorts in Delhi NcR
Call Girls In Gandhi Nagar↬Delhi NCR (Call Us) 8447779280 }Escorts in Delhi NcR
asmaqueen5
 

Recently uploaded (20)

9990771857 Call Girls in Dwarka Sector 3 Delhi (Call Girls) Delhi
9990771857 Call Girls in Dwarka Sector 3 Delhi (Call Girls) Delhi9990771857 Call Girls in Dwarka Sector 3 Delhi (Call Girls) Delhi
9990771857 Call Girls in Dwarka Sector 3 Delhi (Call Girls) Delhi
 
Rohan Harita Tathawade Pune Brochure.pdf
Rohan Harita Tathawade Pune Brochure.pdfRohan Harita Tathawade Pune Brochure.pdf
Rohan Harita Tathawade Pune Brochure.pdf
 
9990771857 Call Girls in Dwarka Sector 1 Delhi (Call Girls) Delhi
9990771857 Call Girls in Dwarka Sector 1 Delhi (Call Girls) Delhi9990771857 Call Girls in Dwarka Sector 1 Delhi (Call Girls) Delhi
9990771857 Call Girls in Dwarka Sector 1 Delhi (Call Girls) Delhi
 
BPTP THE AMAARIO For The Royals Of Tomorrow in Sector 37D Gurgaon Dwarka Expr...
BPTP THE AMAARIO For The Royals Of Tomorrow in Sector 37D Gurgaon Dwarka Expr...BPTP THE AMAARIO For The Royals Of Tomorrow in Sector 37D Gurgaon Dwarka Expr...
BPTP THE AMAARIO For The Royals Of Tomorrow in Sector 37D Gurgaon Dwarka Expr...
 
9990771857 Call Girls in Dwarka Sector 08 Delhi (Call Girls) Delhi
9990771857 Call Girls in Dwarka Sector 08 Delhi (Call Girls) Delhi9990771857 Call Girls in Dwarka Sector 08 Delhi (Call Girls) Delhi
9990771857 Call Girls in Dwarka Sector 08 Delhi (Call Girls) Delhi
 
Kohinoor Hinjewadi Phase 2 Pune E-Brochure.pdf
Kohinoor Hinjewadi Phase 2 Pune  E-Brochure.pdfKohinoor Hinjewadi Phase 2 Pune  E-Brochure.pdf
Kohinoor Hinjewadi Phase 2 Pune E-Brochure.pdf
 
MEQ Mainstreet Equity Corp Q2 2024 Investor Presentation
MEQ Mainstreet Equity Corp Q2 2024 Investor PresentationMEQ Mainstreet Equity Corp Q2 2024 Investor Presentation
MEQ Mainstreet Equity Corp Q2 2024 Investor Presentation
 
Cheap Rate ✨➥9711108085▻✨Call Girls In Malviya Nagar(Delhi)
Cheap Rate ✨➥9711108085▻✨Call Girls In Malviya Nagar(Delhi)Cheap Rate ✨➥9711108085▻✨Call Girls In Malviya Nagar(Delhi)
Cheap Rate ✨➥9711108085▻✨Call Girls In Malviya Nagar(Delhi)
 
Enjoy Night ≽ 8448380779 ≼ Call Girls In Huda City Centre (Gurgaon)
Enjoy Night ≽ 8448380779 ≼ Call Girls In Huda City Centre (Gurgaon)Enjoy Night ≽ 8448380779 ≼ Call Girls In Huda City Centre (Gurgaon)
Enjoy Night ≽ 8448380779 ≼ Call Girls In Huda City Centre (Gurgaon)
 
Vanam At Purva Soukhyam Guduvanchery.pdf.pdf
Vanam At Purva Soukhyam Guduvanchery.pdf.pdfVanam At Purva Soukhyam Guduvanchery.pdf.pdf
Vanam At Purva Soukhyam Guduvanchery.pdf.pdf
 
9990771857 Call Girls Dwarka Sector 8 Delhi (Call Girls ) Delhi
9990771857 Call Girls  Dwarka Sector 8 Delhi (Call Girls ) Delhi9990771857 Call Girls  Dwarka Sector 8 Delhi (Call Girls ) Delhi
9990771857 Call Girls Dwarka Sector 8 Delhi (Call Girls ) Delhi
 
9990771857 Call Girls in Dwarka Sector 10 Delhi (Call Girls) Delhi
9990771857 Call Girls in Dwarka Sector 10 Delhi (Call Girls) Delhi9990771857 Call Girls in Dwarka Sector 10 Delhi (Call Girls) Delhi
9990771857 Call Girls in Dwarka Sector 10 Delhi (Call Girls) Delhi
 
9990771857 Call Girls in Dwarka Sector 6 Delhi (Call Girls) Delhi
9990771857 Call Girls in Dwarka Sector 6 Delhi (Call Girls) Delhi9990771857 Call Girls in Dwarka Sector 6 Delhi (Call Girls) Delhi
9990771857 Call Girls in Dwarka Sector 6 Delhi (Call Girls) Delhi
 
BPTP THE AMAARIO Luxury Project Invest Like Royalty in Sector 37D Gurgaon Dwa...
BPTP THE AMAARIO Luxury Project Invest Like Royalty in Sector 37D Gurgaon Dwa...BPTP THE AMAARIO Luxury Project Invest Like Royalty in Sector 37D Gurgaon Dwa...
BPTP THE AMAARIO Luxury Project Invest Like Royalty in Sector 37D Gurgaon Dwa...
 
Parksville 96 Surrey Floor Plans May 2024
Parksville 96 Surrey Floor Plans May 2024Parksville 96 Surrey Floor Plans May 2024
Parksville 96 Surrey Floor Plans May 2024
 
Kolte Patil Kharadi Pune E Brochure.pdf
Kolte Patil Kharadi Pune E  Brochure.pdfKolte Patil Kharadi Pune E  Brochure.pdf
Kolte Patil Kharadi Pune E Brochure.pdf
 
The Gale at Godrej Park World Hinjewadi Pune Brochure.pdf
The Gale at Godrej Park World Hinjewadi Pune Brochure.pdfThe Gale at Godrej Park World Hinjewadi Pune Brochure.pdf
The Gale at Godrej Park World Hinjewadi Pune Brochure.pdf
 
Call Girls In Gandhi Nagar↬Delhi NCR (Call Us) 8447779280 }Escorts in Delhi NcR
Call Girls In Gandhi Nagar↬Delhi NCR (Call Us) 8447779280 }Escorts in Delhi NcRCall Girls In Gandhi Nagar↬Delhi NCR (Call Us) 8447779280 }Escorts in Delhi NcR
Call Girls In Gandhi Nagar↬Delhi NCR (Call Us) 8447779280 }Escorts in Delhi NcR
 
Purva Soukhyam in Guduvancheri Chennai.pdf
Purva Soukhyam in Guduvancheri Chennai.pdfPurva Soukhyam in Guduvancheri Chennai.pdf
Purva Soukhyam in Guduvancheri Chennai.pdf
 
Eldeco Dwarka Project In Delhi-brochure.pdf.pdf
Eldeco Dwarka Project In Delhi-brochure.pdf.pdfEldeco Dwarka Project In Delhi-brochure.pdf.pdf
Eldeco Dwarka Project In Delhi-brochure.pdf.pdf
 

Summer summit social media

  • 1. Social Media Focusing My Efforts Today!
  • 2. Social Media: Where Should I Focus My Efforts? 1. Promotion – Position Yourself as the Expert 2. Lead Generation 3. Building A List 4. Email Marketing 5. Driving Traffic 6. Search = Social Proof 7. Putting it all together with… Short Sales
  • 3. 1) Leveraging Social Media • People do business with people they… know, like and trust. • What does your online persona look like? • How many times do “YOU” show up on the first page of Google?  LinkedIn  Facebook  Twitter  Google Profile  Blogs
  • 4. 1) Celebritize Yourself Celebrities, Rock Stars and Experts make the most money!!! •Building the Brand of You: Social Media can be an incredible Credibility Booster! •Be everywhere: in multiple places, consistently  Facebook, Twitter, LinkedIn, Blogs (Hootsuite.com) •Join Associations, Use familiar logos (FORCE, RES.NET, etc…) •Certifications, Designations •Press or Media – Create your own Press Release (PRWeb, PressWire) •Post pictures with famous people (let people form their own opinions) •Social Proof = share stories and ask for testimonials*
  • 5. 2) Lead Generation • One Page, One Purpose Website  Squeeze page, Opt-in Page, Landing Page • Single Purpose is to capture a name and email address. • One page website that offers something for free in exchange for a prospects contact information.  Free weekly list of foreclosures  Top 10 things you need to know about buying a foreclosure  Free 20 page eBook on how to Short Sale your home
  • 6. 2) Lead Generation • Search Based Website  92% of home buyers begin their search online!! • Purpose is to capture a name and email address. • IDX plus forced registration (2 free searches)  www.DenverHomeSearch.com  3,000 visits a month (PPC, Craigslist)  14% conversation (name and email)  420 new leads a month  TIP: Inside Sales Person calling on leads • Mobile Traffic to your Website (Zillow)
  • 7. 3) List Building: Building your Database • REO… a Loss Leader? • #1 reason to list REO… Build your retail business • Segregate your Lists (Tags):  Investors, First time homebuyers, Multi-family, Luxury, etc. • Targeted campaigns based on buying preference
  • 8. 3) List Building: Building your Database
  • 9. 4) Email Marketing • Automated Software  Constant Contact  iContact  Aweber  Infusionsoft  MailChimp (free) • Marketing Campaigns (Sequence = Series of emails) • Good Copywriting Skills  Great Subject Lines, Brevity • Testing: CTR, Open Rate
  • 10. 5) Driving Traffic • Video • Images • Articles • Press Releases • Local News • Direct Mail • Radio • You have to point all this traffic back to YOUR site that has an AWESOME CALL TO ACTION!!
  • 11. 5) Driving Traffic - Video •Why video? • Video is the most powerful communication medium because people can feel your emotion. •The best way to someone's heart is connecting to their emotions. •It’s Easiest way to produce and distribute content. • Cisco said that by 2013 video will be 90% of all consumer traffic and 64% of mobile.
  • 15. 6) Search = Social Proof • Peer to Peer Validation (most concerns Google)  Amazon, Yelp, Facebook, Twitter  Stats: • Siri  “Find me a Real Estate Agent in Dallas, TX?”  “Who is the top agent in Dallas, TX?”  Siri Results from YELP!  Who has a YELP profile?  Do you have reviews?
  • 16. 6) Search = Social Proof Global Advertising Consumers Trust Real Friends and Virtual Strangers the Most
  • 17. 6) Search = Social Proof • Social Proof: Testimonials and Online Reviews  YELP! Reviews  Angie’s List (Google Search)  Zillow Reviews  LinkedIn Recommendations  Google+ • Klout Score  “Sphere of Influence” – Who are you influencing?  Meaningful conversations and engagement on the net!  Full Contact: Email address -> Social Engagement
  • 18. Putting it all Together... Short Sales
  • 19. Short Sale Training Text: ShortSale2012 Name Email Address To 58885
  • 20. Q&A • Slides: www.slideshare.net/kenblevins/ Ken Blevins Chris Evans