A presentation for Hospitality and Tourism.

1. Stories from the Frontlines
Tourism & Hospitality
Kemp Edmonds
@kempedmonds
bit.ly/kemptour

2. Agenda
• Who’s This Guy?
• The State of Social
• Tactics in Practice
• Hands-on demonstration
• AMA

3. Introduction
• Global Copyright Battle with Pakistan’s First Social Media Company
• Expert Legal Witness in Precedent Setting Canadian Labour Case
• Getting Connected to NASA’s CIO

4. • Networks
• Participants
• Content
The State of Social
AN EXPLOSION OF:

5. First impressions are happening in social.
Social is overtaking search
0
50000
100000
150000
200000
250000
300000
Sept Oct Nov Dec Jan Feb
Owned
SEO

6. Social is the
new front door

7. Evolution of social
Brick and
Mortar
Website Social
Social is where your customers learn,
seek, discover and decide.

8. How do I reach my target audience?
How do I effectively engage the right customers?
How do I drive value from engaged users?
How do I measure the business impact of social activity?
How can I do all of this efficiently?
Marketers are facing
new challenges

9. It’s not about likes, mentions,
followers or even social at scale.
It’s about how social can drive
business objectives.

10. Tactics

11. Influencer Sponsorship

12. Influencer Contesting

13. Job Contesting

14. Social Contesting - Amplification

15. User-Generated Content - Onsite

16. User-Generated Content - Online

17. Prime Visitors to Promote

18. Leverage Partner’s Programs

19. Co-marketing with Partners

20. Enhance Community Events

21. The Local Concierge

22. Create Unique Experiences

23. Immersive Experiences

24. Virtual Reality

25. Location-Based Content

26. Location-Based Engagement

27. Digital Scavenger Hunt

28. Hootsuite helps marketers
create, deliver, and
measure integrated social
business at scale.
A PLATFORM BUILT FOR MARKETERS

29. Grass Roots Discovery Viral Adoption Team Usage Departmental Buy-in Enterprise Deployment
EnterpriseProFree
Enterprise Solutions +
Training & Services
Multiple Pro Paid
Individuals & Teams
Millions of Free users organically choose
to use the product
Hootsuite for everyone

30. Social Maturity
MOVABLE MIDDLE
EDUCATE
• Give them a formula for success
• On-going training & education
SET IN THEIR WAYS
KEEP IT SIMPLE
• Integrate social into their
existing process
SOCIAL EXPERTS
EMPOWER
• Personalization
• Give them the best tool
and let them run

31. Hootsuite Current Offerings
Ecosystem
Education +
Services
Hootsuite
Enterprise
Analytics +
Insights
Compliance +
Archiving
Campaigns

32. NOW!
Or later…
kemp@hootsuite.com
@kempedmonds
Ask Me Anything

33. Hootsuite helps marketers
create, deliver, and
measure integrated social
business at scale.
Hands-On Demo
• Location-based Search
• Influencer Filtering
• New Dashboard Apps
• Campaigns
• Analytics and Insights