Implementing a Social Media Strategy for Small Business
1. Implementing a Social Media Strategy for Small Business By: Kemp Edmonds This presentation is available now: j.mp/kempvbot
2. Let’s Talk Background – Grounding Developing Strategy Implementation The ROI conundrum Questions & Connections
3. It’s young. It’s growing. 50% of Americans have an account on 8% of online Americans use 4% are using location based services like… Sources: InsideFacebook.com (US) Feb. 2011 Pew Internet Research (US) Feb. 2011 Pew Internet Research (US) Nov. 2010
4. Nearly 100% of online users… Use email Use a web browser Use web search
5. Important Questions Does your organization have email communications? Is your website ready to receive and convert? Do you have a company blog? Do you have positive customer testimonials? Do you have a great product or service? Social Media often comes last and should.
12. Two Strategic Frameworks POST People: Assess your customers’ social activities Objectives: What do you want to accomplish Strategy: Plan for how relationships will change Technology: Decide on your social technologies
30. Thank you! Connect: kempedmonds.com @kempedmonds kempedmonds@gmail.com Learn: Social Media Master Class – May – http://j.mp/smmc01 Intro to Social Networking – http://bcit.ca/mdia1045 This presentation: