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Social Media for Artists Parts 1 & 2

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This presentation was given in two parts two weeks apart in October 2011 in conjunction with DianeFarrisGallery.com for artists interested in using social media for their own purposes.

Veröffentlicht in: Bildung, Technologie, Business
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Social Media for Artists Parts 1 & 2

  1. 1. SOCIAL MEDIA 101: FOR ARTISTS By: Kemp Edmonds
  2. 2. Today’s PlanSurvey Says!IntroductionsTop SitesThe $10/year websiteThe importance of getting your work online.
  3. 3. It’s young. It’s growing. 50% of Americans have an account on 13% of online Americans use Twitter 4% are using location based services like FourSquareSources:InsideFacebook.com
(US)
Feb.
2011Pew
Internet
Research
(US)
June
2011
Pew
Internet
Research
(US)
Nov.
2010
  4. 4. Nearly 100% of online users:
  5. 5. The Basics of MarketingIntroductionsMarketingSocial MediaTracking Effectiveness
  6. 6. Marketing: Creating Relationships built on trustAdvertising - $Publicity - PRWord of Mouth - SocialSocial Media is one part of this mix
  7. 7. Social Media is... Sharing Information
  8. 8. If you learn one thing today
  9. 9. bit.lyShorten your linksTrack how many people click themWhere in the world were they when they clicked?What site were they on?Get a QR codeLet’s go through it...
  10. 10. Top Social Media SitesYour SiteFacebookTwitterFlickrYouTube
  11. 11. The $10/year WebsiteThis is one example of an easy buildYou may have a better exampleLet’s take a look at the basic steps for my example...
  12. 12. Sign-up & Clean-upSign up for a site at blogger.comCustomize the way it looksCreate some pages and add images of your artChoose your URL and register ($10/year)Use Google Forms. Invite contact.Let’s look at a finished example: caratiluca.com
  13. 13. It’s a social multi-phone
  14. 14. Twitter for ArtistsInteract, Reach out & Engage.Twitter Karma requires giving first.Not Social? No Worries.Schedule recurring posts about your art - HootSuiteFollow the leaders. Use your time wisely.It is one part of what you do; not everything.
  15. 15. Twitter continued...10 Twitter Tips for Artists - j.mp/10ArtTipsTwitter Guide for Artists - j.mp/artiststwitterguide
  16. 16. Flickr + YouTubeSearch Engine IndexingCreative CommonsShare and Share alikePost more reach furtherEmbed - It’s where it’s at.Let’s take a look...
  17. 17. Closing Tips...
  18. 18. Share the exceptional
  19. 19. It’s a marathon not a sprint Don’t give up
  20. 20. See you next time!This Presentation: j.mp/kempdfg101Find me online: ★ @kempedmonds ★ kempedmonds.com ★ kempedmonds@gmail.com QUESTIONS?
  21. 21. SOCIAL MEDIA 102: FOR ARTISTS By: Kemp Edmonds @kempedmonds
  22. 22. It’s a marathon not a sprint Don’t give up
  23. 23. It’s young. It’s growing. 50% of Americans have an account on 13% of online Americans use Twitter 4% are using location based services like FourSquareSources:InsideFacebook.com
(US)
Feb.
2011Pew
Internet
Research
(US)
June
2011
Pew
Internet
Research
(US)
Nov.
2010
  24. 24. Nearly 100% of online users:
  25. 25. The Basics of MarketingIntroductionsMarketingSocial MediaTracking Effectiveness
  26. 26. AgendaRecap last weekTwitter Tips + LanguageLink Shortening RevisitedCreative Commons & FlickrExerciseHootSuite Demo
  27. 27. RecapCradle to Grave tracking: Bit.ly > Google AnalyticsThe $10/year websiteManage your mailing list with MailChimpFacebook Advertising. A must try.
  28. 28. Twitter for ArtistsInteract & help others on anything.Twitter Karma requires giving first.Not Social? No Worries.Schedule recurring posts about your art - HootSuiteFollow the leaders. Use your time wisely.It is one part of what you do; not everything.
  29. 29. Twitter Language 101RT - Retweets@ - MentionsDirect Messages - Private messages like email#Hashtag - Used to group messages together
  30. 30. If you learn one thing
  31. 31. ShorteningShorten your linksTrack how many people click themWhere in the world were they when they clicked?What site were they on?Get a QR codeLet’s go through it... with j.mp/kempdfg101
  32. 32. A licensing tool for your work.License your work for non-commercial purposesGet known & get exposureLet’s exploreEmbed + share your work
  33. 33. Exercise
  34. 34. It starts with Listening
  35. 35. Go Where the People Are
  36. 36. This isn’t newIt’s old made new again
  37. 37. Tech will Change Again
  38. 38. Participation is Everything
  39. 39. It’s not the numbers
  40. 40. SM Optics
  41. 41. Set expectations
  42. 42. Successful Social Media Product & Service Customer Lifestyle
  43. 43. It’s a marathon not a sprint Don’t give up
  44. 44. HootSuiteCrash Course: Basic
  45. 45. See you next time!This Presentation: j.mp/kempdfg101Find me online: ★ @kempedmonds ★ kempedmonds.com ★ kempedmonds@gmail.com QUESTIONS?

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