The African Blogging Journey by Moses Kemibaro at WordCamp Kenya 2011

Moses Kemibaro
Moses KemibaroFounder & CEO um Dotsavvy
The	
  	
  
African	
  	
  
Blogging	
  	
  
Journey	
  
In	
  2005…	
  
•  I	
  registered	
  moseskemibaro.com.	
  
•  I	
  created	
  a	
  hos?ng	
  account.	
  
•  I	
  found	
  some	
  basic	
  HTML	
  templates	
  I	
  could	
  
   “redesign”	
  with	
  my	
  content.	
  
•  I	
  put	
  the	
  “web	
  site”	
  online.	
  
•  I	
  went	
  “live”.	
  
•  No	
  one	
  came.	
  Nothing	
  happened.	
  NADA!!	
  
This	
  is	
  where	
  I	
  got	
  to,	
  in	
  2005	
  
And	
  in	
  2007…	
  
Nothing	
  happened,	
  un?l	
  2007	
  that	
  is…	
  
•  I	
  fooling	
  around	
  on	
  my	
  hos?ng	
  account	
  and	
  
   saw	
  a	
  “one-­‐click”	
  installa?on	
  for	
  WordPress.	
  
•  I	
  tried	
  it.	
  I	
  am	
  not	
  a	
  techie.	
  It	
  worked.	
  I	
  had	
  a	
  
   blog.	
  IT	
  WORKED!	
  J	
  
•  But,	
  I	
  had	
  nothing	
  to	
  write.	
  Yet.	
  	
  
•  I	
  did	
  however	
  have	
  some	
  ar?cles	
  that	
  had	
  
   been	
  published.	
  So	
  I	
  re-­‐published	
  on	
  my	
  new	
  
   “blog”.	
  I	
  was	
  a	
  BLOGGER.	
  !	
  YAAAAAY!!	
  
This	
  was	
  my	
  blog,	
  version	
  1.0	
  
WordPress	
  changed	
  EVERYTHING!	
  
•  I	
  could	
  update	
  content	
  regularly	
  is	
  a	
  user-­‐friendly	
  
     manner	
  without	
  knowing	
  HTML,	
  CSS,	
  yada	
  yada…	
  
•  I	
  could	
  use	
  themes	
  and	
  plugins	
  to	
  “redesign”	
  my	
  
     blog	
  and	
  extend	
  func?onality	
  by	
  “clicking”	
  
•  I	
  could	
  manage	
  my	
  web	
  site	
  without	
  needing	
  to	
  
     be	
  a	
  hardcore	
  “techie”	
  or	
  needing	
  one	
  J	
  
•  Suddenly,	
  I	
  could	
  self-­‐publish	
  online	
  on	
  my	
  blog	
  
     without	
  any	
  hassles	
  and	
  it	
  was	
  super	
  easy!	
  
	
  
Self-­‐hosted	
  vs	
  Free	
  WordPress	
  Blogs?	
  
•  Don’t	
  skimp	
  on	
  your	
  blog	
  –	
  get	
  your	
  domain	
  
   name	
  and	
  a	
  self-­‐hosted	
  pla_orm.	
  
•  There	
  are	
  really	
  good	
  free	
  themes	
  that	
  you	
  
   can	
  customize.	
  That’s	
  what	
  I	
  use.	
  IT	
  WORKS!	
  
•  Test	
  themes	
  and	
  plugins	
  before	
  you	
  go	
  live	
  –	
  
   things	
  can	
  break	
  unfortunately…	
  
•  If	
  building	
  a	
  commercial	
  blog	
  of	
  some	
  sort	
  BUY	
  
   Themes	
  and	
  plugins	
  –	
  get	
  Pros	
  involved	
  in	
  
   building	
  and	
  managing	
  the	
  blog.	
  	
  
The	
  first	
  six	
  months.	
  
•  Acer	
  re-­‐publishing	
  my	
  ar?cles,	
  things	
  went	
  
   quiet.	
  A	
  saw	
  a	
  small	
  up?ck	
  in	
  traffic	
  though	
  
   since	
  2005.	
  
•  I	
  then	
  started	
  wri?ng	
  on	
  my	
  blog	
  as	
  a	
  personal	
  
   journal	
  –	
  whatever	
  came	
  to	
  mind,	
  I	
  blogged	
  it!	
  
•  Formula1,	
  Rugby,	
  Technology,	
  Robert	
  
   Mugabe,	
  Obama,	
  etc	
  etc.	
  
•  You	
  name	
  it?!	
  I	
  BLOGGED	
  IT!	
  Nuff	
  Said…	
  
Some	
  early	
  blog	
  posts	
  /1	
  	
  
Some	
  early	
  blog	
  posts	
  /2	
  	
  
Some	
  early	
  blog	
  posts	
  /3	
  	
  
Some	
  early	
  blog	
  posts	
  /4	
  	
  
The	
  next	
  six	
  months:	
  2008	
  
•  I	
  made	
  a	
  profound	
  discovery	
  about	
  my	
  blog	
  by	
  
   looking	
  at	
  the	
  sta?s?cs.	
  
•  I	
  no?ced	
  that	
  certain	
  content	
  was	
  driving	
  
   traffic	
  and	
  some	
  was	
  not.	
  
•  I	
  realized,	
  when	
  you	
  blog,	
  not	
  all	
  content	
  is	
  
   trafficked	
  equally.	
  
•  Some	
  content	
  is	
  more	
  equal	
  than	
  others.	
  
•  I	
  found	
  the	
  secret	
  formula.	
  Its	
  all	
  about	
  
   CONTENT!	
  
What	
  content	
  is	
  popular?	
  
•  Funny	
  enough,	
  the	
  content	
  that	
  gets	
  the	
  most	
  
   traffic	
  for	
  me	
  includes:	
  
    –  Lists	
  and	
  rankings.	
  	
  
    –  Exclusives	
  (video,	
  interviews,	
  etc)	
  
    –  Stuff	
  that	
  is	
  currently	
  in	
  the	
  news	
  
    –  Product	
  and	
  service	
  reviews.	
  	
  
    –  Service	
  and	
  product	
  pricing	
  
    –  Service	
  and	
  product	
  comparisons.	
  	
  
Top	
  content	
  on	
  my	
  blog.	
  	
  
Why	
  content	
  maoers.	
  	
  
•  Think	
  of	
  your	
  blog	
  as	
  a	
  magazine	
  or	
  book.	
  
•  Which	
  books	
  or	
  magazines	
  do	
  you	
  like	
  to	
  
   read?	
  
•  What	
  stories	
  and	
  genres	
  are	
  you	
  into?	
  
•  What	
  are	
  you	
  most	
  passionate	
  about?	
  
•  Which	
  topics	
  and	
  content	
  do	
  you	
  know	
  “inside	
  
   out”?	
  
•  Could	
  you	
  do	
  it	
  for	
  FREE	
  and	
  s?ll	
  LOVE	
  it?	
  
STOP	
  Rambling!	
  START	
  Focusing!	
  
Epiphany!	
  (and	
  other	
  strange	
  words)	
  	
  
•  I	
  love	
  lots	
  of	
  things	
  but	
  what	
  I	
  really	
  know,	
  and	
  
   know	
  well	
  is	
  technology.	
  
•  I	
  LOVE	
  reading	
  and	
  wri?ng	
  about	
  technology.	
  
•  I	
  have	
  been	
  working	
  in	
  technology	
  for	
  15	
  years	
  
   and	
  started	
  coding	
  when	
  I	
  was	
  12	
  years	
  old.	
  
•  HINT:	
  Am	
  I	
  pain?ng	
  a	
  clear	
  picture	
  of	
  what	
  
   happened	
  next?	
  	
  
•  BLOG	
  what	
  you	
  LOVE!	
  LOVE	
  what	
  you	
  BLOG!	
  
Its	
  kind	
  of	
  like	
  this…PASSION!	
  J	
  
Everything	
  changed.	
  EVERYTHING!	
  
•  I	
  started	
  REALLY	
  enjoying	
  BLOGGING.	
  
•  BLOGGING	
  got	
  easier	
  as	
  I	
  FOCUSSED	
  on	
  topics	
  
   and	
  content	
  with	
  a	
  technology	
  bias.	
  
•  IT	
  was	
  not	
  easy	
  to	
  focus.	
  It	
  took	
  discipline	
  and	
  
   pa?ence.	
  
•  My	
  effort	
  paid	
  off.	
  Traffic	
  spiked	
  like	
  a	
  hockey	
  
   s?ck.	
  
•  The	
  media	
  started	
  calling.	
  I	
  became	
  an	
  
   EXPERT!	
  This	
  was	
  not	
  part	
  of	
  the	
  plan…	
  
2009:	
  Learning	
  the	
  Niche	
  
•  I	
  started	
  to	
  realize	
  that	
  technology	
  blogging	
  
   had	
  a	
  gap.	
  I	
  could	
  cover	
  global	
  issues	
  or	
  focus	
  
   on	
  local	
  issues	
  where	
  I	
  could	
  be	
  more	
  
   relevant.	
  
•  NICHE	
  is	
  everything	
  in	
  blogging.	
  I	
  decided	
  to	
  
   focus	
  content	
  “sharper”	
  on:	
  
    –  TECHNOLOGY	
  (Topic)	
  
    –  KENYA	
  (Geography)	
  
    –  PEOPLE	
  (Technophiles,	
  like	
  ME)	
  
Niche	
  blog	
  posts	
  /1	
  
Niche	
  blog	
  posts	
  /2	
  
Niche	
  blog	
  posts	
  /3	
  
Outcomes	
  of	
  a	
  Niche	
  TechBlog.	
  
•  Ini?ally	
  a	
  drop	
  in	
  traffic	
  and	
  less	
  people.	
  
•  However,	
  beoer	
  focus	
  meant	
  more	
  loyal	
  
   readers,	
  more	
  comments	
  and	
  eventually	
  more	
  
   people.	
  
•  My	
  blog	
  slowly	
  became	
  the	
  “go	
  to”	
  place	
  for	
  
   all	
  things	
  “tech”	
  in	
  Kenya.	
  
•  All	
  of	
  a	
  sudden,	
  my	
  blog	
  became	
  bigger	
  than	
  
   me.	
  I	
  was	
  expected	
  to	
  “publish”	
  regularly	
  like	
  
   a	
  newspaper.	
  Be	
  careful	
  what	
  you	
  wish	
  for!	
  
WordPress	
  Stats	
  /1	
  	
  
WordPress	
  Stats	
  /2	
  
AfriGator	
  Stats	
  /1	
  
AfriGator	
  Stats	
  /2	
  
Alexa	
  Stats:	
  122	
  rank	
  in	
  Kenya	
  
“Safaricom	
  Kenya”	
  
“Yu	
  Kenya”	
  
“Airtel	
  Kenya”	
  
“Orange	
  Kenya”	
  
“iPhone	
  Kenya”	
  
“Mobile	
  Web	
  Kenya”	
  	
  
Find	
  your	
  OWN	
  voice.	
  
•  When	
  blogging,	
  think	
  of	
  the	
  way	
  you	
  speak	
  or	
  
   talk	
  to	
  a	
  friend.	
  Keep	
  it	
  PERSONAL!	
  
•  Imita?on	
  is	
  good	
  when	
  you	
  start	
  but	
  in	
  ?me	
  
   develop	
  your	
  own	
  wri?ng	
  SYTLE	
  as	
  this	
  will	
  
   resonate	
  with	
  your	
  audience.	
  	
  
•  Do	
  not	
  SELL	
  OUT.	
  Write	
  authen?cally	
  and	
  say	
  
   it	
  as	
  it	
  is	
  –	
  this	
  will	
  make	
  your	
  blog	
  stand	
  out	
  
   from	
  the	
  cluoer	
  online	
  –	
  there's	
  lots	
  of	
  it	
  BTW	
  
Passion	
  is	
  key!	
  Trust	
  me	
  on	
  this	
  one!	
  	
  
•  Blogging	
  is	
  not	
  for	
  everyone.	
  You	
  need	
  to	
  be	
  
   really	
  really	
  KEEN	
  and	
  PASSIONATE	
  about	
  
   what	
  you	
  write	
  about.	
  
•  Burnout	
  is	
  possible	
  but	
  there	
  is	
  always	
  
   something	
  around	
  you	
  to	
  blog	
  about.	
  
•  Being	
  consistent	
  and	
  regular	
  keeps	
  a	
  regular	
  
   audience	
  “checked-­‐in”	
  to	
  your	
  blog.	
  
•  Breaking	
  news	
  can	
  become…ADDICTIVE!	
  
Nakumao	
  Fire:	
  2009	
  
Makmende	
  goes	
  viral:	
  2010	
  
Makmende	
  on	
  Google	
  
More	
  Makmende	
  on	
  Mishale	
  (Archer)	
  
Makmende	
  goes	
  GLOBAL!	
  
Makmende	
  “breaks	
  into”	
  CNN!	
  
Bloggers	
  Gold:	
  Making	
  money	
  online	
  	
  
•  Started	
  using	
  Google	
  AdSense	
  in	
  2010.	
  US$	
  
   500	
  to-­‐date.	
  
•  Realized	
  quickly	
  that	
  there	
  is	
  no	
  way	
  I	
  could	
  
   live	
  off	
  my	
  blog	
  if	
  I	
  ever	
  considered	
  AdSense	
  –	
  
   I	
  would	
  need	
  to	
  create	
  my	
  own	
  products	
  &	
  
   services	
  to	
  sell	
  or	
  go	
  Affiliate	
  marke?ng	
  (This	
  is	
  
   s?ll	
  Work-­‐In-­‐Progress	
  but	
  we	
  are	
  geung	
  
   there).	
  
•  Did	
  I	
  men?on	
  I	
  s?ll	
  have	
  a	
  day	
  job?	
  J	
  
Google	
  AdSense	
  Revenue	
  
My	
  blogging	
  makes	
  money	
  “offline”	
  
•  How?	
  I	
  get	
  invited	
  to	
  conferences	
  globally	
  to	
  
   make	
  presenta?ons	
  for	
  a	
  hecy	
  fee.	
  	
  
•  I	
  consult	
  independently	
  for	
  businesses	
  that	
  
   want	
  to	
  leverage	
  digital	
  media	
  strategically.	
  
•  I	
  write	
  ar?cles	
  for	
  mainstream	
  media	
  who	
  pay	
  
   me	
  for	
  my	
  “expert”	
  insights	
  based	
  on	
  my	
  
   niche.	
  
•  I	
  find	
  myself	
  turning	
  away	
  money!	
  (too	
  busy)	
  
PERKS	
  of	
  blogging	
  to-­‐date.	
  
•  Lots	
  of	
  interna?onal	
  travel.	
  
•  Front	
  seat	
  invita?ons	
  to	
  media	
  events	
  and	
  
   “exclusives”	
  ahead	
  of	
  mainstream	
  media.	
  
•  Lots	
  of	
  free	
  “goodies”	
  like	
  phones	
  every	
  
   month	
  and	
  free	
  Internet	
  access	
  (SERIOUSLY!).	
  
•  Global	
  (&	
  local)	
  recogni?on	
  as	
  the	
  “go	
  to	
  guy”	
  
•  You	
  can	
  become	
  a	
  ROCKSTAR!	
  through	
  
   blogging.	
  Not	
  always	
  that	
  cool….	
  
Things	
  go	
  wrong	
  when	
  you	
  blog	
  
•  My	
  blog	
  got	
  hacked	
  in	
  2009	
  when	
  I	
  did	
  not	
  
   update	
  my	
  WordPress	
  version.	
  Quite	
  silly	
  and	
  
   avoidable.	
  
•  My	
  blog	
  “broke	
  down”	
  earlier	
  this	
  year	
  when	
  I	
  
   upgraded	
  but	
  did	
  not	
  confirm	
  first	
  if	
  my	
  host	
  
   supported	
  version	
  3.0.	
  2	
  days	
  offline	
  and	
  a	
  
   real	
  techie	
  needed	
  to	
  fix	
  things	
  -­‐	
  s?ll	
  reeling!	
  
•  Some?mes,	
  blogging	
  makes	
  you	
  TOO	
  visible.	
  
Good	
  things	
  happen	
  when	
  you	
  blog!	
  
•  You	
  “jump	
  the	
  queue”	
  when	
  it	
  comes	
  to	
  
   business	
  and	
  social	
  engagements.	
  
•  Job	
  interviews	
  become	
  a	
  formality	
  since	
  
   employers	
  already	
  know	
  who	
  you	
  are,	
  what	
  
   you	
  do,	
  and	
  why	
  they	
  want	
  you.	
  
•  You	
  stand	
  out	
  from	
  the	
  crowd	
  and	
  this	
  has	
  
   many	
  many	
  dividends	
  when	
  everyone	
  now	
  
   has	
  an	
  MBA.	
  Nuff	
  said!	
  
Diversify	
  your	
  content.	
  
•  Wri?ng	
  all	
  the	
  ?me	
  on	
  your	
  blog	
  can	
  get	
  hard	
  
   and	
  downright	
  boring.	
  
•  By	
  diversifying	
  your	
  content	
  to	
  audio,	
  video	
  
   and	
  photos,	
  you	
  enhance	
  your	
  content	
  and	
  
   your	
  audience	
  appreciate	
  it.	
  
•  Diversifying	
  content	
  also	
  can	
  be	
  less	
  work	
  –	
  
   people	
  love	
  video	
  and	
  audio	
  content	
  as	
  its	
  
   easy	
  to	
  access	
  and	
  a	
  no-­‐brainer.	
  
KTN	
  Interview:	
  2009	
  
NTV	
  Interview:	
  2011	
  
Pivot	
  25:	
  2011	
  
Integrate	
  social	
  media	
  to	
  your	
  blog	
  
•  I	
  have	
  integrated	
  social	
  media	
  to	
  my	
  blog	
  
   using	
  plugins	
  and	
  feeds.	
  
•  The	
  effect	
  is	
  that	
  I	
  “one-­‐click”	
  publish	
  and	
  all	
  
   my	
  social	
  media	
  profiles	
  get	
  my	
  content.	
  
•  I	
  get	
  more	
  traffic	
  from	
  social	
  media	
  than	
  from	
  
   Google.	
  This	
  is	
  HUGE.	
  
•  It	
  also	
  means	
  I	
  effec?vely	
  control	
  and	
  grow	
  my	
  
   reach	
  without	
  using	
  expensive	
  digital	
  
   marke?ng.	
  
LinkedIn	
  
Facebook	
  (Personal)	
  
Facebook	
  (Fan	
  Page)	
  
Twioer	
  
The	
  Blog	
  
Ensure	
  your	
  blog	
  is	
  MOBILE!	
  
What	
  sort	
  of	
  mobile	
  traffic	
  do	
  you	
  get?	
  
Mobile	
  traffic	
  graphs.	
  	
  
Blog	
  Traffic:	
  Highlights	
  
Blog	
  Traffic:	
  Regions	
  
Blog	
  Traffic:	
  UVs	
  and	
  PVs	
  
Blog	
  Traffic:	
  Bit.ly	
  for	
  social	
  media	
  
My	
  never-­‐ending	
  blogging	
  journey.	
  
•  Content	
  makes	
  all	
  the	
  difference.	
  
•  Passion	
  keeps	
  you	
  going.	
  
•  Mix-­‐it-­‐up	
  to	
  keep	
  it	
  fun	
  and	
  compelling	
  for	
  
   your	
  audiences.	
  
•  Be	
  authen?c	
  in	
  your	
  own	
  voice	
  and	
  tone.	
  
•  Always	
  be	
  regular	
  and	
  consistent.	
  
•  Blogging	
  has	
  explicit	
  and	
  implicit	
  benefits.	
  
•  BLOG	
  what	
  you	
  love.	
  LOVE	
  what	
  you	
  blog!	
  
Drop	
  me	
  a	
  line.	
  Cheers!	
  J	
  	
  
	
  
	
  
	
  
t:	
  @moseskemibaro	
  
b:	
  moseskemibaro.com	
  
e:	
  moses	
  (at)	
  moseskemibaro.com	
  
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The African Blogging Journey by Moses Kemibaro at WordCamp Kenya 2011

  • 1. The     African     Blogging     Journey  
  • 2. In  2005…   •  I  registered  moseskemibaro.com.   •  I  created  a  hos?ng  account.   •  I  found  some  basic  HTML  templates  I  could   “redesign”  with  my  content.   •  I  put  the  “web  site”  online.   •  I  went  “live”.   •  No  one  came.  Nothing  happened.  NADA!!  
  • 3. This  is  where  I  got  to,  in  2005  
  • 5. Nothing  happened,  un?l  2007  that  is…   •  I  fooling  around  on  my  hos?ng  account  and   saw  a  “one-­‐click”  installa?on  for  WordPress.   •  I  tried  it.  I  am  not  a  techie.  It  worked.  I  had  a   blog.  IT  WORKED!  J   •  But,  I  had  nothing  to  write.  Yet.     •  I  did  however  have  some  ar?cles  that  had   been  published.  So  I  re-­‐published  on  my  new   “blog”.  I  was  a  BLOGGER.  !  YAAAAAY!!  
  • 6. This  was  my  blog,  version  1.0  
  • 7. WordPress  changed  EVERYTHING!   •  I  could  update  content  regularly  is  a  user-­‐friendly   manner  without  knowing  HTML,  CSS,  yada  yada…   •  I  could  use  themes  and  plugins  to  “redesign”  my   blog  and  extend  func?onality  by  “clicking”   •  I  could  manage  my  web  site  without  needing  to   be  a  hardcore  “techie”  or  needing  one  J   •  Suddenly,  I  could  self-­‐publish  online  on  my  blog   without  any  hassles  and  it  was  super  easy!    
  • 8. Self-­‐hosted  vs  Free  WordPress  Blogs?   •  Don’t  skimp  on  your  blog  –  get  your  domain   name  and  a  self-­‐hosted  pla_orm.   •  There  are  really  good  free  themes  that  you   can  customize.  That’s  what  I  use.  IT  WORKS!   •  Test  themes  and  plugins  before  you  go  live  –   things  can  break  unfortunately…   •  If  building  a  commercial  blog  of  some  sort  BUY   Themes  and  plugins  –  get  Pros  involved  in   building  and  managing  the  blog.    
  • 9. The  first  six  months.   •  Acer  re-­‐publishing  my  ar?cles,  things  went   quiet.  A  saw  a  small  up?ck  in  traffic  though   since  2005.   •  I  then  started  wri?ng  on  my  blog  as  a  personal   journal  –  whatever  came  to  mind,  I  blogged  it!   •  Formula1,  Rugby,  Technology,  Robert   Mugabe,  Obama,  etc  etc.   •  You  name  it?!  I  BLOGGED  IT!  Nuff  Said…  
  • 10. Some  early  blog  posts  /1    
  • 11. Some  early  blog  posts  /2    
  • 12. Some  early  blog  posts  /3    
  • 13. Some  early  blog  posts  /4    
  • 14. The  next  six  months:  2008   •  I  made  a  profound  discovery  about  my  blog  by   looking  at  the  sta?s?cs.   •  I  no?ced  that  certain  content  was  driving   traffic  and  some  was  not.   •  I  realized,  when  you  blog,  not  all  content  is   trafficked  equally.   •  Some  content  is  more  equal  than  others.   •  I  found  the  secret  formula.  Its  all  about   CONTENT!  
  • 15. What  content  is  popular?   •  Funny  enough,  the  content  that  gets  the  most   traffic  for  me  includes:   –  Lists  and  rankings.     –  Exclusives  (video,  interviews,  etc)   –  Stuff  that  is  currently  in  the  news   –  Product  and  service  reviews.     –  Service  and  product  pricing   –  Service  and  product  comparisons.    
  • 16. Top  content  on  my  blog.    
  • 17. Why  content  maoers.     •  Think  of  your  blog  as  a  magazine  or  book.   •  Which  books  or  magazines  do  you  like  to   read?   •  What  stories  and  genres  are  you  into?   •  What  are  you  most  passionate  about?   •  Which  topics  and  content  do  you  know  “inside   out”?   •  Could  you  do  it  for  FREE  and  s?ll  LOVE  it?  
  • 18. STOP  Rambling!  START  Focusing!  
  • 19. Epiphany!  (and  other  strange  words)     •  I  love  lots  of  things  but  what  I  really  know,  and   know  well  is  technology.   •  I  LOVE  reading  and  wri?ng  about  technology.   •  I  have  been  working  in  technology  for  15  years   and  started  coding  when  I  was  12  years  old.   •  HINT:  Am  I  pain?ng  a  clear  picture  of  what   happened  next?     •  BLOG  what  you  LOVE!  LOVE  what  you  BLOG!  
  • 20. Its  kind  of  like  this…PASSION!  J  
  • 21. Everything  changed.  EVERYTHING!   •  I  started  REALLY  enjoying  BLOGGING.   •  BLOGGING  got  easier  as  I  FOCUSSED  on  topics   and  content  with  a  technology  bias.   •  IT  was  not  easy  to  focus.  It  took  discipline  and   pa?ence.   •  My  effort  paid  off.  Traffic  spiked  like  a  hockey   s?ck.   •  The  media  started  calling.  I  became  an   EXPERT!  This  was  not  part  of  the  plan…  
  • 22. 2009:  Learning  the  Niche   •  I  started  to  realize  that  technology  blogging   had  a  gap.  I  could  cover  global  issues  or  focus   on  local  issues  where  I  could  be  more   relevant.   •  NICHE  is  everything  in  blogging.  I  decided  to   focus  content  “sharper”  on:   –  TECHNOLOGY  (Topic)   –  KENYA  (Geography)   –  PEOPLE  (Technophiles,  like  ME)  
  • 26. Outcomes  of  a  Niche  TechBlog.   •  Ini?ally  a  drop  in  traffic  and  less  people.   •  However,  beoer  focus  meant  more  loyal   readers,  more  comments  and  eventually  more   people.   •  My  blog  slowly  became  the  “go  to”  place  for   all  things  “tech”  in  Kenya.   •  All  of  a  sudden,  my  blog  became  bigger  than   me.  I  was  expected  to  “publish”  regularly  like   a  newspaper.  Be  careful  what  you  wish  for!  
  • 31. Alexa  Stats:  122  rank  in  Kenya  
  • 38. Find  your  OWN  voice.   •  When  blogging,  think  of  the  way  you  speak  or   talk  to  a  friend.  Keep  it  PERSONAL!   •  Imita?on  is  good  when  you  start  but  in  ?me   develop  your  own  wri?ng  SYTLE  as  this  will   resonate  with  your  audience.     •  Do  not  SELL  OUT.  Write  authen?cally  and  say   it  as  it  is  –  this  will  make  your  blog  stand  out   from  the  cluoer  online  –  there's  lots  of  it  BTW  
  • 39. Passion  is  key!  Trust  me  on  this  one!     •  Blogging  is  not  for  everyone.  You  need  to  be   really  really  KEEN  and  PASSIONATE  about   what  you  write  about.   •  Burnout  is  possible  but  there  is  always   something  around  you  to  blog  about.   •  Being  consistent  and  regular  keeps  a  regular   audience  “checked-­‐in”  to  your  blog.   •  Breaking  news  can  become…ADDICTIVE!  
  • 43. More  Makmende  on  Mishale  (Archer)  
  • 46. Bloggers  Gold:  Making  money  online     •  Started  using  Google  AdSense  in  2010.  US$   500  to-­‐date.   •  Realized  quickly  that  there  is  no  way  I  could   live  off  my  blog  if  I  ever  considered  AdSense  –   I  would  need  to  create  my  own  products  &   services  to  sell  or  go  Affiliate  marke?ng  (This  is   s?ll  Work-­‐In-­‐Progress  but  we  are  geung   there).   •  Did  I  men?on  I  s?ll  have  a  day  job?  J  
  • 48. My  blogging  makes  money  “offline”   •  How?  I  get  invited  to  conferences  globally  to   make  presenta?ons  for  a  hecy  fee.     •  I  consult  independently  for  businesses  that   want  to  leverage  digital  media  strategically.   •  I  write  ar?cles  for  mainstream  media  who  pay   me  for  my  “expert”  insights  based  on  my   niche.   •  I  find  myself  turning  away  money!  (too  busy)  
  • 49. PERKS  of  blogging  to-­‐date.   •  Lots  of  interna?onal  travel.   •  Front  seat  invita?ons  to  media  events  and   “exclusives”  ahead  of  mainstream  media.   •  Lots  of  free  “goodies”  like  phones  every   month  and  free  Internet  access  (SERIOUSLY!).   •  Global  (&  local)  recogni?on  as  the  “go  to  guy”   •  You  can  become  a  ROCKSTAR!  through   blogging.  Not  always  that  cool….  
  • 50. Things  go  wrong  when  you  blog   •  My  blog  got  hacked  in  2009  when  I  did  not   update  my  WordPress  version.  Quite  silly  and   avoidable.   •  My  blog  “broke  down”  earlier  this  year  when  I   upgraded  but  did  not  confirm  first  if  my  host   supported  version  3.0.  2  days  offline  and  a   real  techie  needed  to  fix  things  -­‐  s?ll  reeling!   •  Some?mes,  blogging  makes  you  TOO  visible.  
  • 51. Good  things  happen  when  you  blog!   •  You  “jump  the  queue”  when  it  comes  to   business  and  social  engagements.   •  Job  interviews  become  a  formality  since   employers  already  know  who  you  are,  what   you  do,  and  why  they  want  you.   •  You  stand  out  from  the  crowd  and  this  has   many  many  dividends  when  everyone  now   has  an  MBA.  Nuff  said!  
  • 52. Diversify  your  content.   •  Wri?ng  all  the  ?me  on  your  blog  can  get  hard   and  downright  boring.   •  By  diversifying  your  content  to  audio,  video   and  photos,  you  enhance  your  content  and   your  audience  appreciate  it.   •  Diversifying  content  also  can  be  less  work  –   people  love  video  and  audio  content  as  its   easy  to  access  and  a  no-­‐brainer.  
  • 56. Integrate  social  media  to  your  blog   •  I  have  integrated  social  media  to  my  blog   using  plugins  and  feeds.   •  The  effect  is  that  I  “one-­‐click”  publish  and  all   my  social  media  profiles  get  my  content.   •  I  get  more  traffic  from  social  media  than  from   Google.  This  is  HUGE.   •  It  also  means  I  effec?vely  control  and  grow  my   reach  without  using  expensive  digital   marke?ng.  
  • 62. Ensure  your  blog  is  MOBILE!  
  • 63. What  sort  of  mobile  traffic  do  you  get?  
  • 67. Blog  Traffic:  UVs  and  PVs  
  • 68. Blog  Traffic:  Bit.ly  for  social  media  
  • 69. My  never-­‐ending  blogging  journey.   •  Content  makes  all  the  difference.   •  Passion  keeps  you  going.   •  Mix-­‐it-­‐up  to  keep  it  fun  and  compelling  for   your  audiences.   •  Be  authen?c  in  your  own  voice  and  tone.   •  Always  be  regular  and  consistent.   •  Blogging  has  explicit  and  implicit  benefits.   •  BLOG  what  you  love.  LOVE  what  you  blog!  
  • 70. Drop  me  a  line.  Cheers!  J           t:  @moseskemibaro   b:  moseskemibaro.com   e:  moses  (at)  moseskemibaro.com