SlideShare ist ein Scribd-Unternehmen logo
1 von 35
Downloaden Sie, um offline zu lesen
Responsive	
  Web	
  
Design,	
  Na1ve	
  
Mobile	
  Web	
  Sites	
  
and	
  Mobile	
  Apps	
  
Using	
  WordPress	
  
	
  
Moses	
  Kemibaro	
  
	
  
WordCamp	
  Kenya	
  
Maanzoni	
  2012	
  
A	
  li8le	
  but	
  about	
  me…	
  
•  Award	
  winning	
  TechBlogger	
  @	
  
   MosesKemibaro.com	
  
•  UnEl	
  recently	
  Sales	
  Director	
  for	
  
   Africa	
  at	
  InMobi,	
  a	
  leading	
  global	
  
   mobile	
  ad	
  network	
  
•  Founding	
  Regional	
  Manager	
  at	
  
   Dealfish	
  East	
  Africa	
  (Now	
  OLX	
  
   Kenya)	
  for	
  online	
  classifieds	
  
•  Founder	
  at	
  Dotsavvy,	
  a	
  leading	
  
   digital	
  agency	
  in	
  Kenya	
  
   established	
  10	
  years	
  ago	
  
Africa,	
  and	
  Kenya	
  are	
  Mobile!	
  
  •  Over	
  90%	
  of	
  all	
  phones	
  in	
  Africa	
  are	
  mobile.	
  
  •  At	
  the	
  end	
  of	
  2011,	
  Africa	
  had	
  650	
  mobile	
  
     subscribers.	
  At	
  the	
  end	
  of	
  2012,	
  this	
  number	
  will	
  
     rise	
  to	
  735	
  million	
  
  •  Kenya	
  now	
  has	
  approximately	
  30	
  million	
  mobile	
  
     subscribers	
  –	
  75%	
  mobile	
  penetraEon	
  
  •  Mobile	
  accounts	
  for	
  over	
  98%	
  of	
  ALL	
  Internet	
  
     subscripEons	
  in	
  Kenya.	
  	
  
  •  East	
  Africa	
  has	
  approximately	
  70	
  million	
  mobile	
  
     subscribers	
  
Sources: GSMA and the Communications Commission of Kenya
Demographic	
  Profile	
  
        GENDER	
  
                                                                               41%	
                                                         59%	
  
                                                                                                                                         *Sample	
  weighted	
  to	
  underlying	
  mobile	
  populaEon	
  



        AGE	
  

                          18%	
                                                         45%	
                                                  25%	
                                   12%	
  


                                                             15-­‐19	
             20-­‐24	
            25-­‐34	
             35	
  and	
  above	
  


        CITY	
  TIER	
  
                                          34%	
                                                   25%	
                       11%	
                              30%	
  

                                                                        Tier	
  1	
         Tier	
  2	
       Tier	
  3	
          Tier	
  4	
  
     Tier	
  1:	
  Nairobi	
                                                                                                                                     Tier	
  3:	
  Other	
  City	
  or	
  Town	
  	
  
     Tier	
  2:	
  Eldoret,	
  Kisumu,	
  Mombasa,	
  Nakuru,	
  Nyeri	
                                                                                         Tier	
  4:	
  A	
  Small	
  Town	
  or	
  Rural	
  Area	
  

Source:	
  Decision	
  Fuel	
  and	
  InMobi	
  research;	
  sample	
  n	
  =	
  1,047	
  	
  	
  
Reading Magazines /
                                    Newspapers
                                    Nigeria
                                          -  40 mins
                                    South Africa
                                          -  40 mins

                                                                                                 37	
  
                                                                                                                                   Using mobile
                                                                                                                                   (ex SMS/calls)
                                                                          39	
                                         111	
         Nigeria:
             Online via                                                                                                                 -  113 mins
             desktop/laptop                                                                THE AVERAGE MOBILE WEB                    South Africa:
             Nigeria                                                                       USER IN KENYA CONSUMES                       -  113 mins
                   -  50 mins
             South Africa
                   -  43 mins                                                              6 HOURS
                                                                                            OF MEDIA PER DAY

                                                                         88	
  

                                                                                                              86	
  

                                          Listening to Radio
                                          Nigeria                                                                       Watching TV
                                                -  52 mins                                                              Nigeria:
                                          South Africa                                                                        -  73 mins
                                                -  75 mins                                                              South Africa
                                                                                                                              -  110 mins
Source:	
  Decision	
  Fuel	
  and	
  InMobi	
  research;	
  sample	
  n	
  =	
  1,047	
  	
  	
  
77%	
  use	
  mobiles	
  as	
  either	
  
                           KENYA: 77%                                                                                                                                their	
  primary	
  or	
  exclusive	
  
                                                                                                                                                                     means	
  of	
  going	
  online	
  




                         NIGERIA: 67%

                                                                                                                    77%	
  
               SOUTH AFRICA: 72%




                                                                                            ‘How	
  do	
  you	
  typically	
  go	
  online	
  to	
  surf	
  the	
  web?’	
  




                       2%	
              21%	
                                                      49%	
                                                                        28%	
  

                         Evenly	
  split	
  between	
                                       Mostly	
  via	
  mobile	
  	
                                                      Only	
  via	
  mobile	
  	
  
Mostly	
  via	
  desktop	
          both	
  



  Source:	
  Decision	
  Fuel	
  and	
  InMobi	
  research;	
  sample	
  n	
  =	
  1,047	
  	
  	
  
34%
                                                                                                                “It’s easy
                                                                                                                   to use”

                                                                                                                         24%
                                                                                                                  “I can use it
                                                                                                                    privately”



            34%	
  
                                                               29%	
  
                                      24%	
                                      23%	
  


                                                                                                    4%	
  

       It's	
  easy	
  to	
     I	
  can	
  use	
  it	
     It's	
  always	
   Saves	
  money	
   Boredom	
  
               use	
               privately	
                 there	
  




Source:	
  Decision	
  Fuel	
  and	
  InMobi	
  research;	
  sample	
  n	
  =	
  1,047	
  	
  	
  
WHERE?

                                                           3% In the
                                                           bathroom
                                                                                                                                   4%          5% in a
                                                                                                                                 Shopping      meeting
                                                                                                                                               or class


                                                            14%                                      Lying in bed
                                                          Commuting
                                                                                                      KE: 61%
                                                                                                      ZA: 63%
                                                                                                                                 19% While
                                                                                                      NG: 70%
                                                                                                                                 watching TV


                                                    17% Waiting
                                                   for something
                                                                                                                    10% social
                                                                                        19% Spending                  event
                                                                                       time with family


                          For mobile users in Kenya, mobile web time is “found” time: it’s
                                     usually an incremental media experience

Source:	
  Decision	
  Fuel	
  and	
  InMobi	
  research;	
  sample	
  n	
  =	
  1,047	
  	
  	
  
WHAT:                                                                                           25%	
  	
  
                                                                                                     Social	
  Media	
  
                                                                                                     (e.g.	
  Facebook,	
  
                                                                                                     Twi8er	
  etc.)	
  

                                                                                                      19%	
  	
  
                                                                                                      Entertainment	
  
                                                                                                      (music,	
  videos	
  
                                                                                                      etc.)	
  
                                                                                                       17%	
  	
  
                                                                                                       General	
  Info	
  
                                                                                                       (Search,	
  Sports,	
  
                                                                                                       News	
  etc.)	
  

                                                                                                      12%	
  	
  E-­‐mail	
  


                                                                                                         13%	
  Games	
  

                                                                                                      18%	
  Local	
  Search	
  
                                                                                                             7%	
  Shopping	
  




Source:	
  Decision	
  Fuel	
  and	
  InMobi	
  research;	
  sample	
  n	
  =	
  1,047	
  	
  	
  
WHAT NEXT:
                                                                                                                                          25%	
  	
  
                                                                                                                                          Social	
  Media	
  
                                                                              Social	
  Media	
                                 52%	
     (e.g.	
  Facebook,	
  
                                                                                                                                          Twi8er	
  etc.)	
  
                                                                       Send	
  and	
  Receive	
  
                                                                                                                      28%	
  
                                                                                       E-­‐mail	
  
                                                                                                                                           19%	
  	
  
                                                                      Search	
  for	
  general	
  
                                                                                                                     26%	
                 Entertainment	
  
                                                                            informaEon	
                                                   (music,	
  videos	
  
                                                                                                                                           etc.)	
  
                                                                           Entertainment	
                           26%	
  
                                                                                                                                            17%	
  	
  
                                                                          Mobile	
  banking	
                        26%	
                  General	
  Info	
  
            GROWTH                                                                                                                          (Search,	
  Sports,	
  
                                                                                                                                            News	
  etc.)	
  
          In Kenya, growth in                                                Bill	
  payments	
            15%	
  
                                                                                                                                           12%	
  	
  E-­‐mail	
  
          mobile use in the                                               Search	
  for	
  local	
  
                                                                                                         13%	
  
          next year is likely to                                         informaEon	
  and	
  
                                                                                                                                              13%	
  Games	
  
          come from social                                                          Shopping	
         8%	
  

          media, followed by                                                                                                               18%	
  Local	
  Search	
  
                                                                   Virtual	
  experience	
  /	
  
                                                                                                       6%	
  
          general search, e-                                        augmented	
  reality	
                                                        7%	
  Shopping	
  

          mail and
          entertainment




Source:	
  Decision	
  Fuel	
  and	
  InMobi	
  research;	
  sample	
  n	
  =	
  1,047	
  	
  	
  
MosesKemibaro.com	
  –	
  Unique	
  Visitors	
  	
  	
  
MosesKemibaro.com	
  -­‐	
  LocaEons	
  
MosesKemibaro.com	
  -­‐	
  Browsers	
  	
  	
  
MosesKemibaro.com	
  –	
  Mobile	
  OS	
  	
  	
  
MosesKemibaro.com	
  –	
  Mobile	
  Devices	
  	
  	
  
What	
  are	
  the	
  numbers	
  telling	
  us?	
  	
  
•  As	
  a	
  blogger	
  or	
  business,	
  you	
  need	
  to	
  focus	
  on	
  
   mobile	
  if	
  you	
  are	
  to	
  have	
  a	
  significant	
  reach	
  in	
  
   Africa,	
  and	
  beyond	
  
•  However,	
  the	
  caveat	
  is	
  that	
  “mobile”	
  broadly	
  
   defines	
  a	
  massive	
  range	
  of	
  mobile	
  devices	
  
   spanning	
  everything	
  from	
  laptops,	
  tablets,	
  
   smartphones	
  and	
  feature	
  phones	
  
•  The	
  truth	
  is	
  that	
  its	
  really	
  hard	
  to	
  be	
  truly	
  
   compaEble	
  across	
  all	
  of	
  these	
  mobile	
  devices	
  
The	
  reality	
  is	
  that	
  over	
  
     90%	
  of	
  mobile	
  internet	
  
     usage	
  in	
  Kenya	
  is	
  done	
  
     over	
  low-­‐cost	
  feature	
  
brands	
  
     phones	
  that	
  typically	
  
     have	
  GPRS/EDGE	
  
     speeds.	
  The	
  most	
  
     popular	
  mobile	
  internet	
  
     device	
  from	
  research	
  is	
  
     the	
  Nokia	
  1680	
  Classic	
  
The	
  inexpensive	
  Huawei	
  
IDEOS	
  kicked	
  off	
  Kenya’s	
  
smartphone	
  revoluEon	
  2	
  
years	
  ago	
  as	
  hundreds	
  of	
  
thousands	
  of	
  units	
  sold.	
  
Android	
  is	
  the	
  fastest	
  
growing	
  smartphone	
  OS	
  
in	
  Kenya.	
  Smartphones	
  
are	
  less	
  than	
  10%	
  of	
  ALL	
  
mobile	
  internet	
  usage	
  in	
  
Kenya	
  
Kenya	
  has	
  become	
  a	
  
global	
  hotspot	
  for	
  
mobile	
  app	
  
developers	
  on	
  
feature	
  phones	
  and	
  
smartphones.	
  
However,	
  the	
  reality	
  
is	
  that	
  Kenya	
  is	
  a	
  very	
  
nascent	
  mobile	
  app	
  
market	
  with	
  reach	
  
being	
  less	
  than	
  5%	
  of	
  
total	
  mobile	
  internet	
  
traffic.	
  	
  
Which	
  way	
  forward	
  for	
  WP	
  mobile?	
  	
  	
  
•  The	
  reality	
  is	
  that	
  when	
  targeEng	
  users	
  in	
  
   Kenya	
  and/or	
  Africa,	
  naEve	
  mobile	
  web	
  sites	
  
   will	
  give	
  you	
  the	
  best	
  reach	
  across	
  ALL	
  
   devices.	
  
•  However,	
  as	
  inexpensive	
  smartphones	
  take	
  off	
  
   and	
  data	
  plans	
  become	
  more	
  affordable,	
  users	
  
   want	
  more	
  sophisEcated	
  engagement	
  and	
  
   therefore	
  responsive	
  web	
  design	
  and	
  mobile	
  
   apps	
  are	
  becoming	
  important.	
  
•  How	
  can	
  you	
  take	
  advantage	
  of	
  ALL	
  of	
  these	
  
   approaches	
  using	
  WordPress?	
  
Responsive	
  Web	
  Design	
  (RWD)	
  	
  	
  
•  The	
  term	
  “Responsive	
  Web	
  Design”	
  (RWD)	
  
   was	
  first	
  quoted	
  by	
  Ethan	
  Marco8e	
  
•  RWD	
  provides	
  an	
  opEmal	
  web	
  site	
  experience	
  
   -­‐	
  easy	
  reading	
  and	
  navigaEon	
  with	
  a	
  minimum	
  
   of	
  resizing,	
  panning,	
  and	
  scrolling—across	
  a	
  
   wide	
  range	
  of	
  devices	
  (from	
  desktop	
  
   computers	
  to	
  mobile	
  phones)	
  
•  RWD	
  uses	
  CSS3	
  media	
  queries,	
  fluid	
  
   proporEon-­‐based	
  grids	
  and	
  flexible	
  images	
  
The	
  “promise”	
  of	
  RWD	
  	
  	
  
The	
  “reality”	
  of	
  RWD	
  	
  	
  
•  Its	
  NOT	
  the	
  “end	
  all	
  be	
  all”	
  of	
  web	
  design	
  for	
  
   mobile.	
  It’s	
  a	
  compromise	
  of	
  sorts.	
  	
  
•  CSS3	
  Media	
  queries	
  mean	
  it	
  will	
  NOT	
  work	
  on	
  
   most	
  feature	
  phones.	
  This	
  is	
  Africa!	
  
•  Images	
  and	
  elements	
  can	
  take	
  forever	
  to	
  
   download	
  on	
  slow	
  mobile	
  internet	
  
   connecEons.	
  This	
  is	
  Africa!	
  
•  It	
  CAN	
  cost	
  more	
  and	
  take	
  longer	
  to	
  execute	
  
   than	
  a	
  dedicated	
  mobile	
  web	
  or	
  desktop	
  
   opEmized	
  web	
  site.	
  	
  
But,	
  RWD	
  is	
  really	
  easy	
  on	
  WordPress	
  	
  	
  
•  Lots	
  of	
  free	
  and	
  paid	
  WordPress	
  Themes	
  and	
  
   Plugins	
  support	
  RWD	
  
•  Deployment	
  in	
  my	
  experience	
  can	
  be	
  done	
  in	
  
   a	
  ma8er	
  of	
  minutes	
  so	
  its	
  easy	
  to	
  do	
  
•  It	
  can	
  save	
  you	
  Eme	
  and	
  money	
  to	
  go	
  this	
  
   route	
  depending	
  on	
  WHO	
  your	
  target	
  market	
  
   is	
  (its	
  not	
  always	
  just	
  Africa	
  where	
  feature	
  
   phones	
  dominate	
  –	
  it	
  can	
  be	
  global	
  too)	
  
•  It	
  just	
  “works”	
  right	
  out	
  of	
  the	
  box!	
  
The	
  “free”	
  RWD	
  CatchBox	
  WP	
  Theme	
  	
  	
  
RWD	
  WP	
  Themes	
  Galore!	
  
NaEve	
  Mobile	
  Web	
  on	
  WordPress	
  	
  	
  
•  In	
  addiEon	
  to	
  RWD,	
  and	
  especially	
  relevant	
  in	
  
   Africa,	
  WP	
  has	
  dedicated	
  mobile	
  web	
  themes	
  
   that	
  ensure	
  a	
  vast	
  majority	
  of	
  feature	
  phones	
  
   and	
  other	
  mobile	
  devices	
  effecEvely	
  access	
  
   your	
  web	
  site.	
  
•  The	
  main	
  caveat	
  to	
  these	
  sort	
  of	
  themes	
  is	
  
   that	
  your	
  web	
  site	
  tends	
  to	
  display	
  in	
  a	
  fairly	
  
   “dumbed	
  down”	
  manner	
  on	
  mobile	
  devices	
  
   without	
  the	
  rich	
  funcEonality	
  possible	
  on	
  RWD	
  
   WP	
  themes.	
  	
  
WordPress	
  Mobile	
  Pack	
  
WP	
  Mobile	
  Pack	
  is	
  
probably	
  the	
  most	
  
ideal	
  mobile	
  soluEon	
  
for	
  WP	
  in	
  Africa	
  given	
  
that	
  most	
  users	
  are	
  
on	
  feature	
  phones.	
  Its	
  
simple,	
  easy	
  to	
  
deploy	
  and	
  will	
  work	
  
on	
  most	
  mobile	
  
devices	
  including	
  
smartphones	
  and	
  
tablets.	
  	
  
Mobile	
  Apps	
  on	
  WordPress	
  	
  	
  
•  Although	
  mobile	
  apps	
  are	
  only	
  sEll	
  just	
  taking	
  
   off	
  in	
  Kenya	
  and	
  Africa,	
  they	
  are	
  hugely	
  
   popular	
  in	
  markets	
  like	
  North	
  America,	
  Europe	
  
   and	
  Asia.	
  Therefore,	
  it	
  makes	
  sense	
  to	
  reach	
  
   these	
  markets	
  using	
  mobile	
  apps	
  for	
  your	
  
   content	
  on	
  WP.	
  
•  WP	
  has	
  free	
  and	
  paid	
  plugins	
  that	
  enable	
  you	
  
   to	
  publish	
  fully	
  funcEonal	
  mobile	
  apps	
  for	
  iOS,	
  
   Android,	
  BlackBerry	
  and	
  Windows	
  Phone	
  8.	
  	
  
JoeMobi	
  WordPress	
  Plugin	
  
Weever	
  Apps	
  WordPress	
  Plugin	
  
Nokia	
  Xpress	
  Web	
  App	
  Wizard	
  
In	
  Concluding…	
  
•  Going	
  mobile	
  on	
  WP	
  is	
  really	
  not	
  that	
  
   complicated	
  with	
  a	
  myriad	
  of	
  plugins,	
  themes	
  
   and	
  approaches	
  for	
  responsive	
  web	
  design,	
  
   naEve	
  mobile	
  web	
  and	
  mobile	
  apps.	
  	
  
•  However,	
  the	
  big	
  quesEon	
  is	
  who	
  is	
  your	
  
   target	
  audience	
  and	
  how	
  can	
  you	
  best	
  reach	
  
   them	
  on	
  mobile	
  for	
  the	
  best	
  results	
  via	
  WP.	
  	
  
•  Its	
  not	
  “one	
  size	
  fits	
  all”	
  so	
  use	
  one	
  or	
  all	
  of	
  
   the	
  mobile	
  channels	
  available	
  to	
  you	
  via	
  WP.	
  
•  Start	
  off	
  small	
  and	
  gradually	
  expand	
  across	
  the	
  
   board.	
  	
  
Thank	
  You!	
  


Moses	
  Kemibaro	
  	
  
e:	
  moses@moseskemibaro.com	
  
w:	
  www.moseskemibaro.com	
  	
  
t:	
  @moseskemibaro	
  
	
  

Weitere ähnliche Inhalte

Mehr von Moses Kemibaro

Deloitte Kenya Technology, Media & Telecommunications (TMT) Predictions 2016
Deloitte Kenya Technology, Media & Telecommunications (TMT) Predictions 2016Deloitte Kenya Technology, Media & Telecommunications (TMT) Predictions 2016
Deloitte Kenya Technology, Media & Telecommunications (TMT) Predictions 2016Moses Kemibaro
 
Effective Digital Marketing In The Context of Africa
Effective Digital Marketing In The Context of AfricaEffective Digital Marketing In The Context of Africa
Effective Digital Marketing In The Context of AfricaMoses Kemibaro
 
Online Shopping In Kenya - Debugging The Myths, Knowing What Works
Online Shopping In Kenya - Debugging The Myths, Knowing What WorksOnline Shopping In Kenya - Debugging The Myths, Knowing What Works
Online Shopping In Kenya - Debugging The Myths, Knowing What WorksMoses Kemibaro
 
Mobile Apps Marketing & Discovery For Mobile Startups In Kenya
Mobile Apps Marketing & Discovery For Mobile Startups In KenyaMobile Apps Marketing & Discovery For Mobile Startups In Kenya
Mobile Apps Marketing & Discovery For Mobile Startups In KenyaMoses Kemibaro
 
Mobile Marketing To The Masses In Africa
Mobile Marketing To The Masses In AfricaMobile Marketing To The Masses In Africa
Mobile Marketing To The Masses In AfricaMoses Kemibaro
 
Coop digest issue 1 20th august 2014
Coop digest issue 1   20th august 2014Coop digest issue 1   20th august 2014
Coop digest issue 1 20th august 2014Moses Kemibaro
 
Before You Start Your Startup in Kenya - Moses Kemibaro
Before You Start Your Startup in Kenya - Moses KemibaroBefore You Start Your Startup in Kenya - Moses Kemibaro
Before You Start Your Startup in Kenya - Moses KemibaroMoses Kemibaro
 
Mobile Web Marketing Campaigns - Evaluating The Key Ingredients
Mobile Web Marketing Campaigns - Evaluating The Key IngredientsMobile Web Marketing Campaigns - Evaluating The Key Ingredients
Mobile Web Marketing Campaigns - Evaluating The Key IngredientsMoses Kemibaro
 
Digital Marketing and Monetization for Kenya's Music Industry
Digital Marketing and Monetization for Kenya's Music IndustryDigital Marketing and Monetization for Kenya's Music Industry
Digital Marketing and Monetization for Kenya's Music IndustryMoses Kemibaro
 
The African Blogging Journey by Moses Kemibaro at WordCamp Kenya 2011
The African Blogging Journey by Moses Kemibaro at WordCamp Kenya 2011The African Blogging Journey by Moses Kemibaro at WordCamp Kenya 2011
The African Blogging Journey by Moses Kemibaro at WordCamp Kenya 2011Moses Kemibaro
 
Dealfish Kenya Presentation for MobileMonday Kenya by Moses Kemibaro on 21st ...
Dealfish Kenya Presentation for MobileMonday Kenya by Moses Kemibaro on 21st ...Dealfish Kenya Presentation for MobileMonday Kenya by Moses Kemibaro on 21st ...
Dealfish Kenya Presentation for MobileMonday Kenya by Moses Kemibaro on 21st ...Moses Kemibaro
 
InMobi Mobile Consumer Research Findings for Kenya, Nigeria and South Africa.
InMobi Mobile Consumer Research Findings for Kenya, Nigeria and South Africa.InMobi Mobile Consumer Research Findings for Kenya, Nigeria and South Africa.
InMobi Mobile Consumer Research Findings for Kenya, Nigeria and South Africa.Moses Kemibaro
 
Mobile Applications in East Africa by Moses Kemibaro
Mobile Applications in East Africa by Moses KemibaroMobile Applications in East Africa by Moses Kemibaro
Mobile Applications in East Africa by Moses KemibaroMoses Kemibaro
 
Synovate's Kenya Internet Usage Insights, Q2, 2010
Synovate's Kenya Internet Usage Insights, Q2, 2010Synovate's Kenya Internet Usage Insights, Q2, 2010
Synovate's Kenya Internet Usage Insights, Q2, 2010Moses Kemibaro
 
Access Kenya Group H1 Results 2010
Access Kenya Group H1 Results 2010Access Kenya Group H1 Results 2010
Access Kenya Group H1 Results 2010Moses Kemibaro
 
Kenya Network Information Centre (KENIC) Marketing Plan for 2010/11
Kenya Network Information Centre (KENIC) Marketing Plan for 2010/11Kenya Network Information Centre (KENIC) Marketing Plan for 2010/11
Kenya Network Information Centre (KENIC) Marketing Plan for 2010/11Moses Kemibaro
 
Kenya ICT Board Media Workshop: Citizen Journalism Presentation by Dotsavvy's...
Kenya ICT Board Media Workshop: Citizen Journalism Presentation by Dotsavvy's...Kenya ICT Board Media Workshop: Citizen Journalism Presentation by Dotsavvy's...
Kenya ICT Board Media Workshop: Citizen Journalism Presentation by Dotsavvy's...Moses Kemibaro
 
Embracing Digital Marketing - Kenya Music Week 2009
Embracing Digital Marketing - Kenya Music Week 2009Embracing Digital Marketing - Kenya Music Week 2009
Embracing Digital Marketing - Kenya Music Week 2009Moses Kemibaro
 
Tedx Nairobi 2009 Presentation by Moses Kemibaro: implications and considerat...
Tedx Nairobi 2009 Presentation by Moses Kemibaro: implications and considerat...Tedx Nairobi 2009 Presentation by Moses Kemibaro: implications and considerat...
Tedx Nairobi 2009 Presentation by Moses Kemibaro: implications and considerat...Moses Kemibaro
 
Digital Kenya Key Findings March 2010
Digital Kenya Key Findings March 2010Digital Kenya Key Findings March 2010
Digital Kenya Key Findings March 2010Moses Kemibaro
 

Mehr von Moses Kemibaro (20)

Deloitte Kenya Technology, Media & Telecommunications (TMT) Predictions 2016
Deloitte Kenya Technology, Media & Telecommunications (TMT) Predictions 2016Deloitte Kenya Technology, Media & Telecommunications (TMT) Predictions 2016
Deloitte Kenya Technology, Media & Telecommunications (TMT) Predictions 2016
 
Effective Digital Marketing In The Context of Africa
Effective Digital Marketing In The Context of AfricaEffective Digital Marketing In The Context of Africa
Effective Digital Marketing In The Context of Africa
 
Online Shopping In Kenya - Debugging The Myths, Knowing What Works
Online Shopping In Kenya - Debugging The Myths, Knowing What WorksOnline Shopping In Kenya - Debugging The Myths, Knowing What Works
Online Shopping In Kenya - Debugging The Myths, Knowing What Works
 
Mobile Apps Marketing & Discovery For Mobile Startups In Kenya
Mobile Apps Marketing & Discovery For Mobile Startups In KenyaMobile Apps Marketing & Discovery For Mobile Startups In Kenya
Mobile Apps Marketing & Discovery For Mobile Startups In Kenya
 
Mobile Marketing To The Masses In Africa
Mobile Marketing To The Masses In AfricaMobile Marketing To The Masses In Africa
Mobile Marketing To The Masses In Africa
 
Coop digest issue 1 20th august 2014
Coop digest issue 1   20th august 2014Coop digest issue 1   20th august 2014
Coop digest issue 1 20th august 2014
 
Before You Start Your Startup in Kenya - Moses Kemibaro
Before You Start Your Startup in Kenya - Moses KemibaroBefore You Start Your Startup in Kenya - Moses Kemibaro
Before You Start Your Startup in Kenya - Moses Kemibaro
 
Mobile Web Marketing Campaigns - Evaluating The Key Ingredients
Mobile Web Marketing Campaigns - Evaluating The Key IngredientsMobile Web Marketing Campaigns - Evaluating The Key Ingredients
Mobile Web Marketing Campaigns - Evaluating The Key Ingredients
 
Digital Marketing and Monetization for Kenya's Music Industry
Digital Marketing and Monetization for Kenya's Music IndustryDigital Marketing and Monetization for Kenya's Music Industry
Digital Marketing and Monetization for Kenya's Music Industry
 
The African Blogging Journey by Moses Kemibaro at WordCamp Kenya 2011
The African Blogging Journey by Moses Kemibaro at WordCamp Kenya 2011The African Blogging Journey by Moses Kemibaro at WordCamp Kenya 2011
The African Blogging Journey by Moses Kemibaro at WordCamp Kenya 2011
 
Dealfish Kenya Presentation for MobileMonday Kenya by Moses Kemibaro on 21st ...
Dealfish Kenya Presentation for MobileMonday Kenya by Moses Kemibaro on 21st ...Dealfish Kenya Presentation for MobileMonday Kenya by Moses Kemibaro on 21st ...
Dealfish Kenya Presentation for MobileMonday Kenya by Moses Kemibaro on 21st ...
 
InMobi Mobile Consumer Research Findings for Kenya, Nigeria and South Africa.
InMobi Mobile Consumer Research Findings for Kenya, Nigeria and South Africa.InMobi Mobile Consumer Research Findings for Kenya, Nigeria and South Africa.
InMobi Mobile Consumer Research Findings for Kenya, Nigeria and South Africa.
 
Mobile Applications in East Africa by Moses Kemibaro
Mobile Applications in East Africa by Moses KemibaroMobile Applications in East Africa by Moses Kemibaro
Mobile Applications in East Africa by Moses Kemibaro
 
Synovate's Kenya Internet Usage Insights, Q2, 2010
Synovate's Kenya Internet Usage Insights, Q2, 2010Synovate's Kenya Internet Usage Insights, Q2, 2010
Synovate's Kenya Internet Usage Insights, Q2, 2010
 
Access Kenya Group H1 Results 2010
Access Kenya Group H1 Results 2010Access Kenya Group H1 Results 2010
Access Kenya Group H1 Results 2010
 
Kenya Network Information Centre (KENIC) Marketing Plan for 2010/11
Kenya Network Information Centre (KENIC) Marketing Plan for 2010/11Kenya Network Information Centre (KENIC) Marketing Plan for 2010/11
Kenya Network Information Centre (KENIC) Marketing Plan for 2010/11
 
Kenya ICT Board Media Workshop: Citizen Journalism Presentation by Dotsavvy's...
Kenya ICT Board Media Workshop: Citizen Journalism Presentation by Dotsavvy's...Kenya ICT Board Media Workshop: Citizen Journalism Presentation by Dotsavvy's...
Kenya ICT Board Media Workshop: Citizen Journalism Presentation by Dotsavvy's...
 
Embracing Digital Marketing - Kenya Music Week 2009
Embracing Digital Marketing - Kenya Music Week 2009Embracing Digital Marketing - Kenya Music Week 2009
Embracing Digital Marketing - Kenya Music Week 2009
 
Tedx Nairobi 2009 Presentation by Moses Kemibaro: implications and considerat...
Tedx Nairobi 2009 Presentation by Moses Kemibaro: implications and considerat...Tedx Nairobi 2009 Presentation by Moses Kemibaro: implications and considerat...
Tedx Nairobi 2009 Presentation by Moses Kemibaro: implications and considerat...
 
Digital Kenya Key Findings March 2010
Digital Kenya Key Findings March 2010Digital Kenya Key Findings March 2010
Digital Kenya Key Findings March 2010
 

Responsive Web Design, Native Mobile Websites and Mobile Apps using WordPress

  • 1. Responsive  Web   Design,  Na1ve   Mobile  Web  Sites   and  Mobile  Apps   Using  WordPress     Moses  Kemibaro     WordCamp  Kenya   Maanzoni  2012  
  • 2. A  li8le  but  about  me…   •  Award  winning  TechBlogger  @   MosesKemibaro.com   •  UnEl  recently  Sales  Director  for   Africa  at  InMobi,  a  leading  global   mobile  ad  network   •  Founding  Regional  Manager  at   Dealfish  East  Africa  (Now  OLX   Kenya)  for  online  classifieds   •  Founder  at  Dotsavvy,  a  leading   digital  agency  in  Kenya   established  10  years  ago  
  • 3. Africa,  and  Kenya  are  Mobile!   •  Over  90%  of  all  phones  in  Africa  are  mobile.   •  At  the  end  of  2011,  Africa  had  650  mobile   subscribers.  At  the  end  of  2012,  this  number  will   rise  to  735  million   •  Kenya  now  has  approximately  30  million  mobile   subscribers  –  75%  mobile  penetraEon   •  Mobile  accounts  for  over  98%  of  ALL  Internet   subscripEons  in  Kenya.     •  East  Africa  has  approximately  70  million  mobile   subscribers   Sources: GSMA and the Communications Commission of Kenya
  • 4. Demographic  Profile   GENDER   41%   59%   *Sample  weighted  to  underlying  mobile  populaEon   AGE   18%   45%   25%   12%   15-­‐19   20-­‐24   25-­‐34   35  and  above   CITY  TIER   34%   25%   11%   30%   Tier  1   Tier  2   Tier  3   Tier  4   Tier  1:  Nairobi   Tier  3:  Other  City  or  Town     Tier  2:  Eldoret,  Kisumu,  Mombasa,  Nakuru,  Nyeri   Tier  4:  A  Small  Town  or  Rural  Area   Source:  Decision  Fuel  and  InMobi  research;  sample  n  =  1,047      
  • 5. Reading Magazines / Newspapers Nigeria -  40 mins South Africa -  40 mins 37   Using mobile (ex SMS/calls) 39   111   Nigeria: Online via -  113 mins desktop/laptop THE AVERAGE MOBILE WEB South Africa: Nigeria USER IN KENYA CONSUMES -  113 mins -  50 mins South Africa -  43 mins 6 HOURS OF MEDIA PER DAY 88   86   Listening to Radio Nigeria Watching TV -  52 mins Nigeria: South Africa -  73 mins -  75 mins South Africa -  110 mins Source:  Decision  Fuel  and  InMobi  research;  sample  n  =  1,047      
  • 6. 77%  use  mobiles  as  either   KENYA: 77% their  primary  or  exclusive   means  of  going  online   NIGERIA: 67% 77%   SOUTH AFRICA: 72% ‘How  do  you  typically  go  online  to  surf  the  web?’   2%   21%   49%   28%   Evenly  split  between   Mostly  via  mobile     Only  via  mobile     Mostly  via  desktop   both   Source:  Decision  Fuel  and  InMobi  research;  sample  n  =  1,047      
  • 7. 34% “It’s easy to use” 24% “I can use it privately” 34%   29%   24%   23%   4%   It's  easy  to   I  can  use  it   It's  always   Saves  money   Boredom   use   privately   there   Source:  Decision  Fuel  and  InMobi  research;  sample  n  =  1,047      
  • 8. WHERE? 3% In the bathroom 4% 5% in a Shopping meeting or class 14% Lying in bed Commuting KE: 61% ZA: 63% 19% While NG: 70% watching TV 17% Waiting for something 10% social 19% Spending event time with family For mobile users in Kenya, mobile web time is “found” time: it’s usually an incremental media experience Source:  Decision  Fuel  and  InMobi  research;  sample  n  =  1,047      
  • 9. WHAT: 25%     Social  Media   (e.g.  Facebook,   Twi8er  etc.)   19%     Entertainment   (music,  videos   etc.)   17%     General  Info   (Search,  Sports,   News  etc.)   12%    E-­‐mail   13%  Games   18%  Local  Search   7%  Shopping   Source:  Decision  Fuel  and  InMobi  research;  sample  n  =  1,047      
  • 10. WHAT NEXT: 25%     Social  Media   Social  Media   52%   (e.g.  Facebook,   Twi8er  etc.)   Send  and  Receive   28%   E-­‐mail   19%     Search  for  general   26%   Entertainment   informaEon   (music,  videos   etc.)   Entertainment   26%   17%     Mobile  banking   26%   General  Info   GROWTH (Search,  Sports,   News  etc.)   In Kenya, growth in Bill  payments   15%   12%    E-­‐mail   mobile use in the Search  for  local   13%   next year is likely to informaEon  and   13%  Games   come from social Shopping   8%   media, followed by 18%  Local  Search   Virtual  experience  /   6%   general search, e- augmented  reality   7%  Shopping   mail and entertainment Source:  Decision  Fuel  and  InMobi  research;  sample  n  =  1,047      
  • 11. MosesKemibaro.com  –  Unique  Visitors      
  • 15. MosesKemibaro.com  –  Mobile  Devices      
  • 16. What  are  the  numbers  telling  us?     •  As  a  blogger  or  business,  you  need  to  focus  on   mobile  if  you  are  to  have  a  significant  reach  in   Africa,  and  beyond   •  However,  the  caveat  is  that  “mobile”  broadly   defines  a  massive  range  of  mobile  devices   spanning  everything  from  laptops,  tablets,   smartphones  and  feature  phones   •  The  truth  is  that  its  really  hard  to  be  truly   compaEble  across  all  of  these  mobile  devices  
  • 17. The  reality  is  that  over   90%  of  mobile  internet   usage  in  Kenya  is  done   over  low-­‐cost  feature   brands   phones  that  typically   have  GPRS/EDGE   speeds.  The  most   popular  mobile  internet   device  from  research  is   the  Nokia  1680  Classic  
  • 18. The  inexpensive  Huawei   IDEOS  kicked  off  Kenya’s   smartphone  revoluEon  2   years  ago  as  hundreds  of   thousands  of  units  sold.   Android  is  the  fastest   growing  smartphone  OS   in  Kenya.  Smartphones   are  less  than  10%  of  ALL   mobile  internet  usage  in   Kenya  
  • 19. Kenya  has  become  a   global  hotspot  for   mobile  app   developers  on   feature  phones  and   smartphones.   However,  the  reality   is  that  Kenya  is  a  very   nascent  mobile  app   market  with  reach   being  less  than  5%  of   total  mobile  internet   traffic.    
  • 20. Which  way  forward  for  WP  mobile?       •  The  reality  is  that  when  targeEng  users  in   Kenya  and/or  Africa,  naEve  mobile  web  sites   will  give  you  the  best  reach  across  ALL   devices.   •  However,  as  inexpensive  smartphones  take  off   and  data  plans  become  more  affordable,  users   want  more  sophisEcated  engagement  and   therefore  responsive  web  design  and  mobile   apps  are  becoming  important.   •  How  can  you  take  advantage  of  ALL  of  these   approaches  using  WordPress?  
  • 21. Responsive  Web  Design  (RWD)       •  The  term  “Responsive  Web  Design”  (RWD)   was  first  quoted  by  Ethan  Marco8e   •  RWD  provides  an  opEmal  web  site  experience   -­‐  easy  reading  and  navigaEon  with  a  minimum   of  resizing,  panning,  and  scrolling—across  a   wide  range  of  devices  (from  desktop   computers  to  mobile  phones)   •  RWD  uses  CSS3  media  queries,  fluid   proporEon-­‐based  grids  and  flexible  images  
  • 22. The  “promise”  of  RWD      
  • 23. The  “reality”  of  RWD       •  Its  NOT  the  “end  all  be  all”  of  web  design  for   mobile.  It’s  a  compromise  of  sorts.     •  CSS3  Media  queries  mean  it  will  NOT  work  on   most  feature  phones.  This  is  Africa!   •  Images  and  elements  can  take  forever  to   download  on  slow  mobile  internet   connecEons.  This  is  Africa!   •  It  CAN  cost  more  and  take  longer  to  execute   than  a  dedicated  mobile  web  or  desktop   opEmized  web  site.    
  • 24. But,  RWD  is  really  easy  on  WordPress       •  Lots  of  free  and  paid  WordPress  Themes  and   Plugins  support  RWD   •  Deployment  in  my  experience  can  be  done  in   a  ma8er  of  minutes  so  its  easy  to  do   •  It  can  save  you  Eme  and  money  to  go  this   route  depending  on  WHO  your  target  market   is  (its  not  always  just  Africa  where  feature   phones  dominate  –  it  can  be  global  too)   •  It  just  “works”  right  out  of  the  box!  
  • 25. The  “free”  RWD  CatchBox  WP  Theme      
  • 26. RWD  WP  Themes  Galore!  
  • 27. NaEve  Mobile  Web  on  WordPress       •  In  addiEon  to  RWD,  and  especially  relevant  in   Africa,  WP  has  dedicated  mobile  web  themes   that  ensure  a  vast  majority  of  feature  phones   and  other  mobile  devices  effecEvely  access   your  web  site.   •  The  main  caveat  to  these  sort  of  themes  is   that  your  web  site  tends  to  display  in  a  fairly   “dumbed  down”  manner  on  mobile  devices   without  the  rich  funcEonality  possible  on  RWD   WP  themes.    
  • 29. WP  Mobile  Pack  is   probably  the  most   ideal  mobile  soluEon   for  WP  in  Africa  given   that  most  users  are   on  feature  phones.  Its   simple,  easy  to   deploy  and  will  work   on  most  mobile   devices  including   smartphones  and   tablets.    
  • 30. Mobile  Apps  on  WordPress       •  Although  mobile  apps  are  only  sEll  just  taking   off  in  Kenya  and  Africa,  they  are  hugely   popular  in  markets  like  North  America,  Europe   and  Asia.  Therefore,  it  makes  sense  to  reach   these  markets  using  mobile  apps  for  your   content  on  WP.   •  WP  has  free  and  paid  plugins  that  enable  you   to  publish  fully  funcEonal  mobile  apps  for  iOS,   Android,  BlackBerry  and  Windows  Phone  8.    
  • 33. Nokia  Xpress  Web  App  Wizard  
  • 34. In  Concluding…   •  Going  mobile  on  WP  is  really  not  that   complicated  with  a  myriad  of  plugins,  themes   and  approaches  for  responsive  web  design,   naEve  mobile  web  and  mobile  apps.     •  However,  the  big  quesEon  is  who  is  your   target  audience  and  how  can  you  best  reach   them  on  mobile  for  the  best  results  via  WP.     •  Its  not  “one  size  fits  all”  so  use  one  or  all  of   the  mobile  channels  available  to  you  via  WP.   •  Start  off  small  and  gradually  expand  across  the   board.    
  • 35. Thank  You!   Moses  Kemibaro     e:  moses@moseskemibaro.com   w:  www.moseskemibaro.com     t:  @moseskemibaro