This a presentation on choosing a domain name and online branding that was made by panelist Moses Kemibaro from Dotsavvy as part of an inaugural webinar hosted by the Kenya Network Information Centre (KENIC)

1. KENICWebinar
ChoosingADomainName&OnlineBranding
MosesKemibaro
June09,2020

2. KENIC Webinar | Choosing A Domain Name
WhyHaveADomainName?
Adomainnameultimatelygivesyourbrandaunique
andtransparentidentityonlinethatconsumerscan
relatetoinacontextualmanner.
Kenyahasapproximately100,000.KEdomainnames
foraninternetuserpopulationofover20million.
Thismeansthatthereissomuchroomtogetthe
domainnameyouwantandneedforyourbrand.
.KEgivesyoumorechoicesfortheexactdomains
youarelookingforonline.
.KEgivesyourbrandauniquelyKenyanidentity
.KEdomainnamesaretypicallylessexpensivethan
manyinternationaldomainnamesasofthiswriting.
youcanregistermoreforlessmoneyandprotect
yourbrands.
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3. KENIC Webinar | Choosing A Domain Name
AcquireADomainName
Acquire domain names for your corporate
brand as as wellas product and/or service
brands.
Productand/or service brand domain
names can be used for microsites and
landing pages as opposed to the corporate
website. This maybe required in certain
instances.
Use domain name aliasing to pointyour
domain name(s) to a common / main
domain name as a tactic to generate and
consolidate organic traffic. This is a
defensive strategy for your brand(s).
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4. KENIC Webinar | Choosing A Domain Name
DirectNavigation
Manypeopledon’tusesearchenginesto
findawebsite-instead,theytypeinthe
presumedwebsite’sdomainname
directlyintotheirbrowserwhichisknown
as'directnavigation’.
Considerthevalueofadomainnamelike
kenyaairways.co.kevskenya-
airways.co.keinthisinstance.
Yourdomainnameshouldbepublished
onALLyourofflineandonline
marketingassetstoincreasedirect
navigationthatdoesnotrequireyouto
payfordigitaladstodrivetraffic.
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5. KENIC Webinar | Choosing A Domain Name
ChoosingADomainName
5
Choosedomainnamesthatareconsistentwithyour
brand,ratherthangenericones.
Brandeddomainnameshavemorevalueand
consumerrecognitionthangenericdomainnames.
Googlealsoranksyouhigherifyourbrandnameis
containedinyourdomainname.
Keywordsinyourdomainnameisasignalthatsearch
enginesusetorankyourwebsite.
Acquiredomainnamesthatareshorterinlengthand
moreconciseforbetterbrandmemorabilitywhen
peopleneedtoaccessyourwebsiteorwanttosendan
email.
Avoidhyphensandnumbersinyourdomainnames.
Lookfordomainnamesthatareeasytotypeand
pronounce.

6. KENIC Webinar | Choosing A Domain Name
BrandingIsKey!
Domain names are importantfor
professionalcommunicationssuchas
brandedemailaddresses and
websites.
Considerreceiving aproposalfroma
gmailemoladdressversusanemail
addresswithapersonalizedor
brandeddomainname- whichone
wouldyou takemore seriously?
Whenregistering adomainname,
ensure thatyou donotfallfoulofany
trademarkissues orintellectual
propertylaws- thisisimportantasthe
consequencescanbesevere!
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7. KENIC Webinar | Choosing A Domain Name
OtherConsiderations
Ifyoucan'tfindadomainnameyou
wantbecauseit'staken,youcanusea
domainnamebrokeragetoacquireit.
It’salsopossibletousedomainname
exchangesormarketplacestotradein
pre-registereddomainnames-also
knownasthedomainnamesecondary
market.
Normally,domainnamesacquired
usingtheaboveapproachesusually
haveasignificantpremium.
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8. KENIC Webinar | Choosing A Domain Name 8
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