2. About Technology Association of Georgia
TAG is dedicated to the promotion and economic
advancement of the state's technology industry and
provides leadership in driving initiatives in the areas of
policy, capital, education and business development. TAG
also brings the technology community together through
events, initiative programs and networking opportunities.
3. Mission Statement
The Technology Association of Georgia educates, promotes,
influences, and unites Georgia's technology community to foster
an innovative and connected marketplace that stimulates and
enhances a tech-based economy.
As a result, TAG’s loyal and growing membership is better
prepared to meet future challenges as Georgia’s technology
community becomes a world-class benchmark.
4. Our Vision
By educating, promoting, influencing, and uniting ... connect and drive economic development /
Georgia’s technology community TAG will … growth for the state of Georgia
Cohesive, Globally
collaborative Growth in recognized as tech Cohesive and
Connecting
technology Georgia’s leading state networked tech
technology
community technology community in
members
sector Georgia
2011 2015
By January 2011, By January 2015,
Georgia will be Georgia will be
one of the fastest Technology
one of the Top 5
Highly growing policies
accelerate Technology States
attractive
technology technology states Superior
economic
organic
in the USA.* Industry best
are
market in the USA. growth for
growth and
recruitment celebrated
the state
State policies Ready workforce
that support matches current
technology and anticipated
growth needs.
* Vision will be measured
according to national standards
5. TAG ALIGNING ALONG TWO MAIN STRATEGIC
OBJECTIVES
Strategic Core Activities Metrics
Objectives
________________________________________________
• Knowledge Creation • Grow membership to
Own “Connecting
• Corporate Activities 20,000 over 3 years
Tech
• Success celebrations
Communities”
• Revenue growth opportunities for
participating companies
Own “Position • Own “Influence GA public policy” • Increase GA’s position
GA in Top 5 in national tech state
States to conduct rankings
Tech Business” • Increase state
incentives for Tech
business
6. Strategic Shifts
Old TAG Focus New TAG Focus
Emphasis on Individuals Balance: People, Companies, Community
Voice for Technology Leveraging Meaningful Legislative Change
Connecting Tech Community Uniting Community to Achieve Common Goals
Provide Education & Training Trusted Source for Education & Training
Broad Portfolio of Services Broad yet Deeper in Targeted Areas
Identified Sources of Capital Stimulate New Sources of Capital
Metro Atlanta Services Metro Atlanta, plus Targeted Regions / Services
Value Proposition for Large Exceptional Value Proposition for Large & Midsize Companies
ompanies
Supporting TEC through Resources Leveraging Membership to Support TAG Education Collaborative
We Provide Programs and Services Move Georgia’s Position as a National Leader in Technology
Securing Resources for TAG Securing Resources for TAG and the “Industry”
Information Repository Thought Leader
7. TAG Connections
Georgia
Technology
Communities
TAGEd
Opportunities
7
8. TAG Operating Plan: Focused Strategies to achieve Strategic Goals
Goal I – “Own” Connecting Technology Stakeholder Community Task Force
Serve as a connection point for work-ready individuals and Georgia technology and tech-enabled companies who
1 Staff
seek talent.
Create, effectively market, and flawlessly execute, compelling and well-attended Societies and Society events on Professional
2
specific topics via TAG Societies, and acknowledge and empower “super Societies” as appropriate. Development & Training
Coordinate on strategic initiatives, with like-minded organizations to optimize benefits for the greater technology Georgia Awareness
3
community. Campaign
Provide an environment for executive peer relationships and connections to be developed, and where thought-
4 CEO-to-CEO
leadership, around existing and needed technology issues and opportunities, can be influenced.
Leveraging On-Line
5 Foster relationships with universities, tech colleges, military basis and other potential strategic partners.
Communities
Grow Premier memberships around the state. Also, bolster general membership in order to connect the tech
6 Premier Program
community, and to help companies reach their goals.
Statewide Networking
7 Connect people to create relationships which ultimately result in buy/sell transactions.
Initiative
Statewide Networking
8 Promote technology spirit, within the community, through the effective execution of social events.
Initiative
Support entrepreneurs and start-up business through creating & implementing opportunities for advancement and Business Launch &
9
growth. This includes mentorships, training, recognition and funding. Entrepreneur Initiatives
Educate and orient members, prospects, students and the technology community about TAG’s scope, so that they
10 Premier Program
can take full advantage of the organization’s many offerings.
Joint planning with key public/private partners to yield a return on the time investment through benefiting the Tech America
11
members with more opportunities and less confusion and creating efficiencies in service offering for all participants Government Relations
9. TAG Operating Plan: Focused Strategies to Achieve Strategic Goals
Goal II – Position Georgia in the Top 5 States to Conduct Technology Business Task Force
Develop and implement a public and media relations strategy that promotes Georgia’s technology
1 Georgia Awareness Campaign
prowess, from inside our State to around the globe
Promote, celebrate, and recognize, exemplary leadership, in tech, that emanates from people,
Business Launch & Entrepreneur
2 companies, and industries, to position Georgia as a leading tech state while igniting the spirit in others
Initiatives
to excel in their respective endeavors.
Fuel a rapid & sustainable tech Industry by adding value along a company’s life cycle; from startups to
3 Georgia Awareness Campaign
mature enterprise companies.
Establish TAG as a thought leader - a source of intellectual capital - by conducting and promoting
4 Government Relations
research and mobilizing TAG’s BOD, L C, staff , and key partners to be communication evangelists
Leverage, influence, and promote state public policies that will ultimately foster Georgia’s
5 innovation/technology economy, to drive organic growth, new company formation, and recruitment of Statewide Networking Initiative
new companies.
Judiciously expand reach, services, and impact beyond Metropolitan Atlanta, thus expanding TAG’s
Professional Development &
6 sphere of influence and becoming recognized as providing value to a broader swath of technology
Training
stakeholders.
Supporting TAG companies by helping people to grow and be better prepared to do their job through
7 Georgia Awareness Campaign
education and training programs
10. TAG Operating Plan: Focused Strategies to Achieve Strategic Goals
Goal III – Continued Enhancements to Operational Excellence to Achieve Goals Task Force
Extend TAG’s impact through the effective utilization of technology. (Examples: credit card Professional Development &
1
machines, CRM, LinkedIn, streaming, webinars, website, social media blogs Training/ Staff
Refine & automate fiscal systems and processes anticipating, and in lock-step with, planned growth.
2 Staff
Assure manpower capacity is aligned.
Member & sponsor relations enhanced through further institutionalization “touch points” and full
3 Staff
implementation of CRM
Proactively develop and implement, fiscal growth strategies to: produce net surpluses; add
4 stakeholder value; drive strategic imperatives; and assure long-term viability of TAG, TAG Ed, and any Finance Committee/ Staff
other established subsidiaries.
Improve communication systems & practices to all stakeholder groups by understanding how & Staff/ Promote GA’s Technology
5
when people want to receive information and applying and delivering Industry Around the Globe
Build staff retention and position for organization growth by selecting the right employees and then Professional Development &
6
training, motivating, and competitively rewarding the performers. Training/ Staff
Staff/ Premier Member Growth
7 Create a sales culture in respect to membership, sponsorship, and program “business development”
and Retention
8 All TAG events are of the highest quality, as evaluated & determined by participants Staff
11. HEALTHY TAG GROWTH ACROSS REVENUE, MEMBERSHIPS AND
SPONSORSHIPS HAVE RESULTED IN …
• TAG has a good handle on the operational metrics that drive TAG growth
• Growth metrics have been focused on inward looking measures such as membership, sponsorship and revenues
TAG Total Revenue
3000
2500 2658
2000 2239
1500 1730 1843 Revenue $
1400 Thousands
1000 1196
500
0
2006 2007 2008 2009 2010 2011
* Membership Data as of December 31, 2011
12. TAG Membership
16000
14000 14748
12000
10000
10406
8000 Membership
8653
Units
6000
4000
4036
2000
1400
0
2005 2006 2009 2010 2011
* Membership Data as of December 31, 2011
13. Sponsorship $ Thousands
1400
1200
1206
1000
998
800
770 Sponsorship $
600 750
Thousands
559
400 495
200
0
2006 2007 2008 2009 2010 2011
* Membership Data as of December 31, 2011
14.
15. Organization
Structure
Board of Executive Leadership
President
Directors Committee Council
Strategic Board 30 Societies &
Compensation Finance TechAmerica
Direction Development Task Forces 10 Affiliate
Committee Committee GA Committee
Committee Committee Partners
Premier Member State
Building a High- Thought
Growth and TAGit GTS Government
Growth Industry Leadership
Retention Relations
Promote GA’s
TAG’s Statewide
Technology Workforce
Techie 5/10K Excalibur Presence &
Industry Across Readiness
Impact
the Globe
16. President
Director of Public
Executive
Senior Director Relations & Director of
Director TAG Membership
of Corporate Georgia's Government & COO
Educative Team
Events Technology Public Affairs
Collaborative
Evangelist
Director of
Social Media
Programs &
Intern
Events
TAG Ed Intern
17. COO
Director of Director of FinTech
Senior Director Director of Industry Economic & eCommunicatio Operations Society
of Professional Participation & Office Community ns & Office Intern Intern
Development Management Resources Operations
Director of
Social Media Projects Accounting
& Business Intern Intern
Services
18. President
Director of Director of Associate of Senior
Director of Director of
Corporate Corporate Membership Director of
Corporate TechAmerica
Relations & Relations & & Customer Corporate
Membership Membership
Retention Membership Service Events
Membership
Intern
19.
20. About TAG Education Collaborative
Mission Statement:
Strengthen Georgia’s future workforce by uniting Technology
Association of Georgia (TAG) resources with leading education
initiatives while emphasizing science, technology, engineering
and mathematics (STEM).
Background:
Formerly The TAG Foundation, The TAG Education Collaborative is
a 501c3 non-profit organization which was formed by the
Technology Association of Georgia in 1999. In 2009, the
organization’s name was changed to The TAG Education
Collaborative to facilitate a rebranding that would enable it to be
a catalyst for Georgia’s K-12 education system to become a
leaders and innovator for STEM related education.
22. Why join TAG’s board?
Technology is a critical sector to Georgia’s economy, e.g.:
- Number of technology companies based in GA: over 11K
Economic Development - Total payroll of these companies: over $12B
- Tech companies generate over 180K jobs making GA the 11th ranked state
in terms of technology employment
Led by a prestigious Board of Directors, CEO Tino Mantella and a talented staff,
TAG’s leadership is engaged and committed to being the premier technology
Leadership
membership organization in the Southeast and to growing Georgia’s
technology industry to within the top 3 in the USA by 2015.
As a board member of the largest technology membership organization in the
Strategic Alliances Southeast you will be engaged in opportunities to forge productive strategic
alliances, with the intent to create a unified and efficient group of public and
private partners.
Help us to enable our technology workforce through participating in professional
Education development of technology stakeholders. Provide guidance as to the needs
and the trends that will help to keep our organization contemporary.
23. Roles and Responsibilities Operational Expectations
Strategy- help set the strategic course and Serve on at least one standing or ad hoc
play a key role in the development and committee
execution of the plan
Be actively involved by attending four board
Access- Open doors to leverage physical, meetings and other special events as
social, intellectual, and political capital appropriate
Resource- Provide support in the procurement Commit a contribution of $5,000 (personal,
of human capital and financial resources company or affiliated contacts)
• Personal contribution not required but
Governance- Oversight accountability to encouraged
assure TAG fulfills its mission
Be responsive to helping the staff and Board
find answers to challenges and opportunities
24. Committees Description
Executive Committee Reviews general matters of the Association and is authorized to make decisions on
most matters, under the auspices of the Board.
Board Development Assesses the current make-up of the board. Takes the lead in recruiting and securing
Committee Board members necessary to achieve goals. Evaluate individual and collective BOD
performance and make recommendations accordingly.
Compensation Committee Evaluates the performance of CEO. Reviews and improves incentive plan for CEO.
Reviews staff incentive plans, payouts, and performance plans with CEO.
Finance Committee Reviews and recommends annual budget to the Board. Monitors all financial matters of
the organization through regular reports and meetings. Approves the annual compilation
vendor and monitors the audit process and reports results to the Board.
Strategic Direction Reviews the strategic plan and strategic shifts and recommends to the Board. Monitors
Committee progress related to the strategic plan and the operating plan. Assures the financial and
resource goals align with the plan.
Tech America GA Committee Promotes positive federal policies that will effect change and foster the science and technology
community. Works on building and retaining membership and delivering the spirit of endeavor
awards.
25. Task Force Description
TAGit Puts on a golf fundraising event that attracts high level technology/community
leaders. Primary role is to sell foursomes and sponsors and to assist in
establishing protocols .
Techie 5/10k Primary responsibility for conducting successful event. Tasks include but are not
limited to: securing sponsors, selling corporate teams, and keeping the Board
appraised
Building a High-Growth Support startups and entrepreneurs by connecting them with key resources for the
Industry purpose of supporting early-stage business development within Georgia; provide
support for companies as they continue their growth cycles Value packages will be
different for small vs. large companies.
Excalibur Assist in the development of the event agenda and program theme. Helps to
secure speakers and sponsors. Participates in event evaluation.
GTS Primary responsibility for conducting successful Summit. Tasks include but are not
limited to: securing speakers, securing sponsors, setting the program theme,
selling table sponsors, and keeping the Board appraised
26. Task Force Description
Promote GA’s Technology Contributes to the development of a PR strategy that promotes Georgia as a
Industry Across the Globe leading technology state.
State Government Relations Assist the Director of Government Relations in tasks related to TAG’s legislative
Agenda. Lead TAG’s policy platform planning
TAG’s Statewide Presence & Connect people via a statewide footprint of influence to foster meaningful
Impact professional relationships; be recognized as providing value beyond Atlanta to the
rest of the state (Savannah, Macon / Warner-Robbins, Augusta, Columbus, etc.).
Thought Leadership Establish TAG as a source of intellectual capital through targeted use of funding
and research. Helps establish ways to leverage TAG board members and
stakeholders to position us as thought leaders.
Workforce Readiness Connect technology based job seekers with Georgia technology and tech-enabled
companies seeking talent; also support TAG companies by helping people to grow
and be better prepared to do their job through education and training programs.
Connect companies with universities, colleges, and vocational schools. Promote
technology through student-oriented events. Lobby to have school drop-out age
increased. Seek funding for retraining programs.
Premier Member Growth and Recruit, retain, and grow Premier and general membership in order to connect
Retention
27. TAG’s Current Board of Directors
Kevin Abel, President, Abel Solutions, Inc.
Don Addington, CEO, Mobile Labs
Kent Antley, Partner, Miller & Martin PLLC
Claire Arnold, CEO, Leapfrog Services
Neeraj Basandra, Co-CEO & President, Primus Software
Todd Bell, Vice President, Information Technology, Verizon Wireless
Michael Cassidy, President & CEO, Georgia Research Alliance
Graham Clark, Partner, Customer Results
Dallas Clement, CFO, AutoTrader.com
Ken Cornelius, President and CEO, Siemens One
Kevin Costello, President, Ariba, Inc.
Alan Dabbiere, Chairman, AirWatch
Dan Darling, CIO, Turner Broadcasting System, Inc.
Justin Eggart, GM of Technology for the GE Energy Monitoring and Diagnostics Center
Sean Feeney, CEO, Critigen
Stephen Fleming, Vice Provost, Georgia Institute of Technology
Bob Fugate, EVP and CFO, Cbeyond
Gina Gallo, President, Stratix Corporation
Sandeep Gauba, President & CEO, Metasys Technologies, Inc.
Patrick Gaul, Founder & Managing Director, Patrick D. Gaul, Inc.
Stacie Hagan, Chief People Officer, EarthLink
Price Harding, Partner, CarterBaldwin Executive Search Services
Adam Harrell, President, Nebo Agency
Mike Hartness, Executive Vice President, Enterprise Delivery Services, SunTrust Bank
28. TAG’s Current Board of Directors Continued
Robert Hendricks, Jr., SVP, Program and Portfolio Management, Office of the CTO, McKesson Corporation
Joan Herbig, CEO, ControlScan
Brenda Holmes, Partner, Kilpatrick Townsend
Tony Huey, 2nd Vice President, IT, Advanced Technology Group, Aflac
Bob Johnson, Lead Audit Partner, Deloitte & Touche
Mark Johnson, Partner, Total Technology Ventures, LLC
Sam Lim, VP & GM SPVTG, R&D Administration, Cisco Systems, Inc.
Glenn Lurie, President, Emerging Devices, National Distribution & Resale, AT&T
Gary May, Dean, College of Engineering, Georgia Institute of Technology
Mike Mayoras, CEO, RedPrairie
Barry McCarthy, GM, Strategic Clients and Alliances, First Data
Kevin, McDearis, SVP & CTO, Fiserv
Mark Metz, CEO, OHC, parent company of Canvas Systems and Corus
Bob Miller, VP, Energy & Utilities, Global Technology Services, IBM
Dan Mondor, President and CEO, Concurrent
Mike Morris, Vice President, North Highland
Allen Moseley, General Partner, Noro-Moseley Partners
Sig Mosley, President, Imlay Investments
Mike Neumeier, Principal, Arketi Group
Thomas Noonan, President & CEO, JouleX
Dawn Patrick, Partner, Cherry, Bekaert & Holland LLP
Joe Patton, SVP Sales, FiberLight, LLC
Mike Reidenbach, CIO, Greenbush Consulting
Chris Reinking, Partner, Jabian Consulting
29. TAG’s Current Board of Directors Continued
Andrew Rico, SVP/Senior Relationship Manager, Silicon Valley Bank
Brian Shield, EVP & CIO, The Weather Channel
Peter Sinisgalli, CEO, Manhattan Associates, Inc.
Keith Smith, President & COO, CorFire from SK C&C USA
Mark Taylor, VP & General Manager, Arrow Electronics
Martin Tilson, The Tilson Group
Sanjeev Tirath, Co-Founder & CEO, Pyramid Consulting, Inc.
Bill VanCuren, Vice President & CIO, NCR Corporation
Dave Webb, CIO, Equifax
Larry Williams, Vice President, Technology Industry Development, Metro Atlanta Chamber
Olin Wise, CTO, Distributed Systems, TSYS
Bart Wood, VP Enterprise Planning & Strategic Support, Southern Company
John Yates, Partner in Charge, Corporate Technology Group, Morris, Manning & Martin, LLP
Dennis Zakas, Chairman, CEO & Manager, Zakas & Leonard, LLP and One Stop Dorm Shop, LLC
Nigel Zelcer, Partner, Jabian Consulting
30. Contact Information
Technology Association of Georgia
75 5th Street, NW
Suite 625
Atlanta, GA 30308-1019
www.tagonline.org
info@tagonline.org
(404) 817-3333
Tino Mantella, President
tmantella@tagonline.org
