Babolat proposes expanding its target demographic to high school tennis teams. It will focus on how Babolat affects players' love of the game and being part of a team. The strategy utilizes blogging, social networks, and online videos. High school teams will receive Babolat gear. The "LoveGame" blog will follow team stories and company updates. A Facebook page will increase youth awareness and a contest will award racquets. Video diaries will document team experiences and be shared online. Goals are to engage 500 teams and gain 10,000 Facebook fans within a month, receiving 200 video submissions and 1,000 YouTube views per video also within a month. The estimated $1 million budget covers gear and a one-