Digital Small Business Summit | Building Your Brand With Social Media | Social Media Trainer Kelly Quattlebaum, Global Marcoms

Building Your Brand
with Social Media
+1 404 790 5005
kelly.quattlebaum@globalmarcoms.com

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@globalmarcoms @kquattlebaum
Kelly Quattlebaum
/globalmarcoms
President, Global Marcoms
/globalmarcoms

www.globalmarcoms.com

About Global Marcoms

• A full-service marketing and communications
company that works with businesses to
provide support for:
 Social Media (Management, Training, Consulting)
 Marketing
 PR & Communications
 Business Development

Copyright © 2012 Global Marcoms. All rights reserved.
Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 2

About Kelly Quattlebaum

• President, Global Marcoms
 10 years of international marketing &
communication experience
 Fluent in English, Spanish and Brazilian
Portuguese
 Public speaker and social media trainer
based in Atlanta, GA
 Specializes in LinkedIn, Twitter,
Facebook and Foursquare
 Offers social media training and
consulting to executives and businesses


Agenda

• Definitions
 Social Media
 Search Engine Optimization (SEO/SMO)
 Brand
• LinkedIn
• Facebook
• Twitter
• Blogs

Social Media Defined

Social Media is a group of tools that
enable people to create and share
digital content while establishing and
cultivating relationships

connect | communicate | share | grow

SEO and SMO Defined
• Search Engine Optimization
 Improves results in search
engines (i.e. Google)
• Social Media Optimization
 Improves results in search
engines
 Increases ability to locate you or
your company
 Drive traffic to Web content via
social media


SEO and SMO Defined

Website

LinkedIn

Twitter

Facebook

YouTube


SEO is Keyword Driven

• CAUTION: Keywords should apply to you
• Identify keywords
 Your brand or mission statement
 Job descriptions
 Competitors
 Industry hot topics
 Google keywords
‒ https://adwords.google.com/select/KeywordToolExternal


Brand
A brand is a symbolic embodiment of all the
information connected to a product and serves
to create associations and expectations
around it.

A brand is a promise of an experience

Sources: Wikipedia; Erika Anderson, http://www.forbes.com/sites/erikaandersen/2012/05/14/3-ways-to-create-your-
personal-brand-without-sounding-like-an-infomercial/


Social Media Guidelines

• General guidelines for social media
 Connect your social media accounts together when
possible
 Build a community of fans, friends and followers via
relationship building
 Always be responsive
 Always be positive
‒ Keep it professional … it is on the Internet for life!


Social Media Strategy

• Use the P.O.S.T.* method to create your
social media strategy:
 People: Who are you trying to engage?**
 Objectives: What are you trying to achieve? **
 Strategies: What will it look like when you’re done? **
 Technologies: What are the tools you plan to use? **

*Charlene LI and Josh Bernoff, Groundswell, Winning in a World Transformed by Social Technologies
**Chad Norman’s 50 Social Media Tactics for Nonprofits

LinkedIn
• 175 million users in 200+ countries
• LinkedIn is a business-oriented social
networking site for professional networking
• Originally designed ONLY to connect those you
know
• Open networking shifted focus from only
known, trusted contacts, to a broader, global
reach
 Increasing 1st level connections allows you to build
an expansive network

Why Use LinkedIn?

• Showcase your experience
 Previously held positions
 Recommendations
• Build your brand
• Powerful tool to locate prospects
• Stay connected to your contacts
 Dynamic CRM
• Allows people to find you
 SEO and SMO

SEO Is Keyword Driven

• Where to add keywords
 Headline
 Current work experience description
 Past work experience description
 Summary (Bio)
 Specialties (indexed by Google)

LEAD WITH KEYWORDS
THE FIRST 40-60 CHARACTERS MATTER

SEO and Optimization
• Public Profile
 Make as much information visible as possible
• Link your profile to your website and blog
• Put the most important information at the top
• Complete profile
‒ Picture, Headline, Summary, Specialties, Skills,
Experience with Descriptions, Education, etc.
• Identify and incorporate keywords
• Have a professional headshot

LinkedIn Branding Tips

• Public Profile
• Headline
• Skills
• Applications
• Status updates
