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ThatJeffSmith & DBAKevlar, (Jeff Smith &Kellyn Pot’Vin-Gorman)
 DBAKevlar
 I like to block people…. 
 Consulting Member of Technical Staff
for SCP Team, Enterprise Manager at
Oracle
Suggested Best Practices
 Decide type of social media presence/online
persona you want to present.
 But be authentic, fi...
Social Media Only Works for a
Few, Jeff and Kellyn…
No, We’re Not Special
 We worked at it.
 There is [something] of a formula, (but
don’t ask Jeff for the algorithm, math ...
Yes, It is Important to Your
Career
 77% of Prospective Employers Google
candidates.
 43% pass on candidates either beca...
It Doesn’t Have to be Hard
Case Study: @monty_odtug
 odtug?
Butcher, baker, candlestick maker
 True Story
Magi?
Nice hat Mr. President?
All Over the Place
 Confusing
 Not memorable, or for the wrong
reasons
 Let me sum up, no there is too much
What is it you’d say ya do here?
Themes…
Corralling…
Benefits?
Kellyn’s Gunea Pig, @RaySmithAce
 Ray Smith, IOUG Board Member and
community mentor.
 Co-author on last book, “The Enter...
Ray’s First Challenge
 Ray possessed a social media “split personality”.
 Followers on Twitter didn’t recognize Ray Smit...
Goals
 Create an image that can easily be identifiable with Ray, for
background image along with an avatar/profile pictur...
Linked In
Move your Ace
and your IOUG
achievements to
awards and
projects.
Build out your
Summary to
show all that
you pro...
The “After” for Linked in
Ray Had it Going On!
 Ray, already had great content and recognition due to his
IOUG volunteering, board of director hist...
The Great Mysterious Blog
Adding Ray’s Brand to his Blog
Twitter
Need an
avatar that
can cross
identify you.
A background picture,
should match Linked in
Follow folks
with high
fo...
The “After” for Twitter
Analytics from Twitter for Ray
Marked Increase….
Where is Ray, (i.e.“Where is
Waldo”)
What Branding Can do…
Social Media Benefits
 Increased Networking
 Improved Prospects
 Enhanced Support and Desire to be Part
of the Communit...
Connecting Tips
 Don’t use the default, lame-O connection message
 Remind the person how you know them, where
you may ha...
Profile: Handle & Pic
 Don’t tie yourself to a brand or tech
 Be your OWN brand, e.g. DBAKevlar
Bio
 Give people a REASON to follow you
 Include a LINK
1. About.Me
2. LinkedIn
3. Blog/Website
Bonus Tips…
•Remember to follow and to interact.
•Use Commun.it or SumAll to automate Follow Thru.
•Add Important links li...
Summary
 Find your online persona
 Build your own brand, not just a company’s
 Figure out what social media makes sense...
Jeff and Kellyn's ECO Keynote, Pt. 2
Jeff and Kellyn's ECO Keynote, Pt. 2
Jeff and Kellyn's ECO Keynote, Pt. 2
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Jeff and Kellyn's ECO Keynote, Pt. 2

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Veröffentlicht am

This is Kellyn's 1/2 of the sllidedeck, Jeff's can be found here: http://www.slideshare.net/hillbillyToad/empowering-your-technical-career-with-social-media-pt1

Veröffentlicht in: Technologie
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Jeff and Kellyn's ECO Keynote, Pt. 2

  1. 1. ThatJeffSmith & DBAKevlar, (Jeff Smith &Kellyn Pot’Vin-Gorman)
  2. 2.  DBAKevlar  I like to block people….   Consulting Member of Technical Staff for SCP Team, Enterprise Manager at Oracle
  3. 3. Suggested Best Practices  Decide type of social media presence/online persona you want to present.  But be authentic, find your ‘voice’  Separate personal and professional  Know what’s appropriate for each network  Privacy settings for personal as appropriate  Social media policies are YOUR FRIEND!
  4. 4. Social Media Only Works for a Few, Jeff and Kellyn…
  5. 5. No, We’re Not Special  We worked at it.  There is [something] of a formula, (but don’t ask Jeff for the algorithm, math is not his strong suit…)
  6. 6. Yes, It is Important to Your Career  77% of Prospective Employers Google candidates.  43% pass on candidates either because of what they ARE or AREN’T posting online. http://career-advice.monster.com/job-search/getting-started/HR-Googling-Job-Applicants/article.aspx http://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?sd=6%2F26%2F2014&id=pr829&ed=12%2F31%2F2014
  7. 7. It Doesn’t Have to be Hard
  8. 8. Case Study: @monty_odtug  odtug?
  9. 9. Butcher, baker, candlestick maker  True Story
  10. 10. Magi?
  11. 11. Nice hat Mr. President?
  12. 12. All Over the Place  Confusing  Not memorable, or for the wrong reasons  Let me sum up, no there is too much
  13. 13. What is it you’d say ya do here?
  14. 14. Themes…
  15. 15. Corralling…
  16. 16. Benefits?
  17. 17. Kellyn’s Gunea Pig, @RaySmithAce  Ray Smith, IOUG Board Member and community mentor.  Co-author on last book, “The Enterprise Manager Command Line Interface”
  18. 18. Ray’s First Challenge  Ray possessed a social media “split personality”.  Followers on Twitter didn’t recognize Ray Smith on Twitter with Ray Smith on Linked in, Facebook, etc. First Recommendaion:  Social Media search and identification engines use data and images to cross reference individuals online. Use this to his benefit, along with building a uniform social media presence.
  19. 19. Goals  Create an image that can easily be identifiable with Ray, for background image along with an avatar/profile picture. This will help both online users and online engines to cross reference Ray between platforms.  Choose a color scheme that will provide a uniform identifier between Twitter, Linked in, Blog and any other platform that will identify Ray’s professional brand even further.
  20. 20. Linked In Move your Ace and your IOUG achievements to awards and projects. Build out your Summary to show all that you provide to any company that employees you. Keep it generic at this level. Need a headshot for Linkd in, more formal, the better! Background Image, something Involving your branding…
  21. 21. The “After” for Linked in
  22. 22. Ray Had it Going On!  Ray, already had great content and recognition due to his IOUG volunteering, board of director history and online content, but it was very difficult to locate and identify him.  It didn’t help he had a common name like “Smith”, (know anyone else with that challenge? )
  23. 23. The Great Mysterious Blog
  24. 24. Adding Ray’s Brand to his Blog
  25. 25. Twitter Need an avatar that can cross identify you. A background picture, should match Linked in Follow folks with high follow #’s We need to build you out a profile with an About.me link and page.
  26. 26. The “After” for Twitter
  27. 27. Analytics from Twitter for Ray
  28. 28. Marked Increase….
  29. 29. Where is Ray, (i.e.“Where is Waldo”)
  30. 30. What Branding Can do…
  31. 31. Social Media Benefits  Increased Networking  Improved Prospects  Enhanced Support and Desire to be Part of the Community  Community Responds in Kind…
  32. 32. Connecting Tips  Don’t use the default, lame-O connection message  Remind the person how you know them, where you may have seen them, or why you’d like to join their network.  Don’t connect with just anybody- ensure they offer value to your network.
  33. 33. Profile: Handle & Pic  Don’t tie yourself to a brand or tech  Be your OWN brand, e.g. DBAKevlar
  34. 34. Bio  Give people a REASON to follow you  Include a LINK 1. About.Me 2. LinkedIn 3. Blog/Website
  35. 35. Bonus Tips… •Remember to follow and to interact. •Use Commun.it or SumAll to automate Follow Thru. •Add Important links like about.me to enhance profile. •Up to Date at All Times. •First 10 skills are used in search engine. •For Foreign countries, this is a top contribution page. •Separate personal from professional interaction.
  36. 36. Summary  Find your online persona  Build your own brand, not just a company’s  Figure out what social media makes sense for the presence you wish to make.  Use different formats to broadcast to as large an audience as possible.

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