4. Personal branding helps people differentiate themselves from their competitors by teaching them to identify and articulate their “unique value proposition.”
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6. Each of us has a brand because we are constantly being judged based on first impressions
7. Critical in a world filled with clutter, competition and ambiguity
8. Use similar branding strategies that corporations use to create an experience - a friendship - with an audience
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10. You will become more visibility and recognized by your peers, hiring managers and other successful business people and entrepreneurs
11. With visibility comes speaking engagements, jobs, clients, celebrity
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13. YOUR STRATEGY Create Your personal branding toolkit may consist of a blog, Web site, résumé, portfolio, and a LinkedIn profile. Discover In order to really understand who you are and create a career path moving forward you need to do some self-discovery Maintain As you grow, mature, and accelerate in your career, everything you've created has to be updated and accurately represent your current brand YOUR Personal BRAND Communicate Start attending networking events, writing articles, and putting on your "personal PR hat," to start gaining attention
36. Discovering Your Brand Different tools to get you started Articles from Personal Branding Blog www.personalbrandingblog.com getInsights Career Assessment www.getinsights.com College Personal Branding www.collegepersonalbranding.com
37. Discovering Your Brand Values and Visions Missions and Goals Resources to figure “you” out Ask yourself, "Who am I?" and "If I could do anything, what would it be?" You will be at a disadvantage when marketing your brand to others if you don't spend time learning about yourself, your values, personal mission, and unique attributes
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39. Creating Your Brand Using Social Media Using social media in a positive manner to help your brand Use mediums that people can see your personal statement
40. Build a Personal Branding Toolkit Personal Statement - Unique Value Proposition Resume E-Portfolio Website or blog Social Media Outlets LinkedIn Facebook
41. The Strategy GOOGLE yourself 2 Create a LinkedIn account Manage your Facebook page 3 1 Create a blog or website 4 Create your resume / e-portfolio 5 6 Career Development / Networking
42. Me 3.0 Timeline Part 1 of Me 3.0 The Beginning: Discovering Your Personal Brand Part 3 of Me 3.0 Exploration & Evaluation: What Impact Have You Made? !FINAL JUDGING! Sep Oct Nov Dec FINAL Personal branding tool kit (E-Portfolio for honors) Part 2 of Me 3.0 It Takes Time: Developing and Maintaining Your Personal Brand Me 3.0 Creating a New Me: A How-To Build a Personal Brand for College Students
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