Intro lecture slides from Gateway 3 - Winter 2015

1. Winter 2015
Gateway 3: Where the Magic Happens
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2. H o w d o y o u c h a n g e t h e w o r l d ?
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3. A u d i e n c e
O r g a n i z a t i o n
S i t u a t i o n
T O C H A N G E M I N D S , O P I N I O N A N D B E H A V I O R ,
Y O U M U S T U N D E R S TA N D :
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6. G u n V i o l e n c e
- Who created/sponsored this campaign?
- Why?
- Who is the audience?
- What does the sponsor want the audience to do?
- What are some other ways this sponsor could tell
people about this issue?
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8. E b o l a C a m p a i g n
- Who created/sponsored this campaign?
- Why?
- Who is the audience?
- What does the sponsor want the audience to do?
- What else could the sponsor do to deliver this
information to its audience?
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9. E a r l y L e a r n i n g
Y O U R I S S U E T H I S T E R M
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10. W h a t d o e s “ r e a d y f o r k i n d e r g a r t e n ” m e a n ?
W h a t d o e s “ r e a d y f o r k i n d e r g a r t e n ”
m e a n ? W h y i s i t i m p o r t a n t ?
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11. I n L a n e C o u n t y :
• 3,300 kindergarteners start school in Lane County each
year
• On average, kindergarteners in Lane County can name
19.4 of their letters and can identify just 7 letter sounds.
• 52.2% of students in Lane County are eligible for free
or reduced-price lunch.
• 40% of Lane County’s population lives in rural or
outlying areas.
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12. Lo g i s t i c s .
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13. C o u r s e I n f o
Instructor:
Kelli Matthews (aka Plum
Celestial Moon)
321 Allen
kmatthew@uoregon.edu
Twitter: @kmatthews
Office Appointments:
MeetMe.So/KelliMatthews
Hashtag: #J207
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14. G T F s
Jazo Moises
(Clover Darling Moon)
Ben DeJarnette
(Acorn Dainty Pony)
Irene Awino
(Rosemary Dainty Legs)
Ryan Hagen
(Cherry Delightful Cheeks)
Ben Adu-Kumi
(Thyme Snowy Legs)
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15. P r o j e c t s
• Data-to-Insights
• Project Plan
• Edit, edit, edit
• Design
• Group multimedia
• Infographic
• Evaluation
• Participation #J207

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17. R e q u i r e d M a t e r i a l
An external hard
drive
An SD memory card
Subscription to
TopHat
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18. A t t e n d a n c e &
P a r t i c i p a t i o n
• Attendance rules apply
(review in the syllabus)
• Participation is really
important. We’ll track it in
class, via TopHat and
(informally) on Twitter.
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19. A w o r d o n
T o p H a t
• Check your email
• Register for an account
• Be sure you have with you
in class: phone, tablet or
laptop
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20. A W o r d o n T w i t t e r
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21. W e d n e s d a y : W h a t d o e s
c r e a t i v i t y m e a n ?
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