5. MISSION: The efforts of the sales team must remain consistently centered on increasing local awareness and establishing a solid industry presence. Motivate sales to focus on exceeding established goals, under-utilize marketing budget, and refresh the facility's reputation with industry leaders in order to best ensure a positive impact on the hotel's overall profit. We cannot create “demand”. We can, however, increase our sales at the expense of our competition.
7. 1. Analyze the website information provided on both home webpage as well as partner sites. Evaluate the perceived “benefits picture” presented for the purpose of taking business from our main competitors... WOULD WE CHOOSE US?
31. 5. Review results from all sales activity with team weekly & revise strategies in targeting accounts as needed. Communicate....communicate......and, communicate! !
49. Duke University + Create weblinks on social media websites – Facebook, Twitter, Four-square, etc. 7. Review and update current “facility/venue referral lists on partner & membership sites:
![A brief overview before we begin... ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)