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Pathways	
  to	
  Pa*ent	
  Engagement	
  
Kelley	
  Connors,	
  MPH	
  
with	
  Regina	
  Holliday	
  
	
  
#Pa*entEngagement	
  
Kelley Connors, MPH, Founder KC Health
The Brand
Engagement
Champion for
Health
Innovators
	
  

Health	
  Marke+ng	
  &	
  Communica+ons	
  
Strategist	
  
	
  
Dir	
  Marke+ng,	
  Healthcare	
  
Businesswomen’s	
  Associa+on/Boston	
  
Chapter	
  
	
  
Member,	
  Society	
  for	
  Par+cipatory	
  
Medicine	
  
	
  
TwiEer	
  @kelleyconnors	
  
LinkedIn	
  @linkedin.com/in/
kelleyconnors	
  
	
  
hEp://reginaholliday.blogspot.com	
  
Listen to Kelley and Regina on
Real Women on Health On-line Radio

Join Kelley and Regina here talking about patient
engagement and why it’s important for patients to have
access to their medical data.
The Measure of a Man.
A presentation by Regina Holliday
Since the beginning of time, we have written on

Walls.

Sometimes the writing was official notices and history.
When I was a child
I drew upon the wall.
This wall to be exact.
When I was a child,
I would draw in Church.
My mother said that was okay,
As long as I would draw the sermon…
Patient Reported Data is very important.
14 years later,
Fred would meet Regina on stage in a scenic painting class at Oklahoma State University.

We would talk of Stephen King’s Dark Tower.

We would fall in love.
The Holliday Family Christmas 2007
Everything we ever wanted…
Resolutions January 2008:
1. Get Medical Insurance for the whole family
2. Get little Freddie into a special needs school
3. Fred gets a job in his field
4. Spend more time together as a family
5. Get a two bedroom apartment

	
  

Freddie’s	
  
IEP	
  Binder	
  
Fred was happy with his new job.

But he was very tired,
He went to the doctor and was
diagnosed with hypertension.
During the months of

January, February
and
March of 2009,
Fred was in constant pain.
On Friday March 13th, We went to the ER because Fred was in so much pain .

We waited three hours before being sent home.
Fred was hospitalized on March 25th 2009
for the administration of tests.

On March 27th, he was told while alone that
he had “tumors and growths.”
He was scared and confused and did not understand.
His oncologist left town for the next four days to a medical
conference and was not reachable by phone or email.
What was the diagnosis? What were the treatment options? Would he get a pain consult?
Systems Error:
More than one bad doctor
We have names. We are not numbers.
This is my husband’s
medical record.
I was told it would cost

73 Cents
per page
And we would have to
wait 21 days to get a copy.
“She must not have tried very hard to get the record….”
Comparing access to an unpublished book by

Stephen King
to accessing the

Electronic Medical Record
while	
  hospitalized.
“Go After Them,
Regina.”
April 18, 2009
5

After waiting for
days for a transfer
to another hospital for a second opinion,
We were sent with an out of date
and incomplete medical record
and transfer summary.

The new staff spent

6

hours trying to

cobble together a current medical record
Using a telephone and a fax machine.
This is the

vital clinical information
from Fred’s electronic medical record.
Presented in the style of
the Nutrition Facts Label.
Then painted on the wall of
Pumpernickel’s Deli in
Washington, DC.
Facebook: a PHR with
Privacy Issues?
In the seven months prior to diagnosis,
10.7% of Fred Holliday’s Status posts
related aspects of his current medical
condition…
He exhibited all of the most common symptoms of
Renal Cell Carcinoma

he listed

5

of them on Facebook.
Why did we get more help and answers from

Social Media
than from our local hospital ?

Within one day were in email contact
and then spoke on the phone.
By ten o’clock May 4th 2009, I was
talking on the phone with Dave’s
Oncologist about my husband’s cancer.

I am trying to talk with Christine Kraft and epatient Dave.
The blood transfusion on
May 16 -17, 2009
Going to Hospice.
We fulfilled our final 2008 resolution on June 11th 2009.
We moved into a two bedroom apartment so I could care for Fred in home hospice.

He died six days later on June 17th, 2009
Painting Advocacy meets

Social Media
This is the painting 73

cents.

This is the vital patient story, the social history , the sacred heart of Fred’s

ELECTRONIC MEDICAL RECORD.
On Tuesday, October 20th 2009 we dedicated the mural,

“Where do we go
from here?”
As e-patient Dave would say: “Give us our dammed data.”
Change can be Scary.
On September 13th 2011,
This was the launch of the Consumer e-Health
Program

The “I” in HIT
at the Department of Health and Human Services.
But here is the real meaning of
the “I” in HIT.

The

in HIT
There may be set backs on
Our way to patient data access.,

but
we
will
prevail.
All over the world, patients
Are demanding their data.
They are demanding access
to the data from their doctors,
from their hospitals,
and from the devices
inside of their bodies.
Why not have CDS (clinical decision support) for patients?
If a child’s toy can figure any item in the world in 20 questions, why
Can’t we have CPOE and CDS in every hospital and family practice?
Who taught you how to be a patient?
Inside of every EMR there is a patient story,
And sometimes it is told by Betty of Bellin Health.
Welcome to the Walking Gallery.

Telling the patient story one jacket at a time.
Freddie grows beyond peering through
a door crack to walking in a Gallery.
Isaac grows up.
He misses his father’s arms.
He joins the gallery as an artist.
His jacket is named “Feelings.”
He is marching in a rally supporting
patient data access.
Standing out and looking different,
Can be uncomfortable or frightening.
But is often needed for advocacy.
You can take a negative and turn
it into a

POSITVE.
As of October 2012, 186 unique Walkers have joined wearing 205 jackets.
The Gallery has representatives on five continents, but the majority of Walkers
reside in the US.
One artist creates the majority of the art, but new artists are joining and currently
make up 14% of content creation.
The Gallery is promoted heavily on twitter, facebook and personal blogs.
Let Patients Speak
We must encourage every committee,
sub-committee, and hospital board, to actively
recruit and include patients in every aspect
of the care process from design to
implementation to resolution.
Noting about us without us.
From the exam room to the board room.
What Measures Matter to Patients?
What is the difference
in
WITH vs. For?
Welcome to the future.
Interested in joining our educational
networking community?
Sign Up here to join our community or
sponsor a webinar or email Kelley Connors
Kelley@KC-Health.com, Founder, KC Health
Upcoming	
  
	
  

Pa*ent	
  Engagement	
  Webinars:	
  	
  
Follow	
  Us	
  at	
  KC-­‐Health.com	
  
@kelleyconnors	
  
#Pa*entEngagement	
  

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Patient Engagement with Kelley Connors and Regina Holliday

  • 1. Pathways  to  Pa*ent  Engagement   Kelley  Connors,  MPH   with  Regina  Holliday     #Pa*entEngagement  
  • 2. Kelley Connors, MPH, Founder KC Health The Brand Engagement Champion for Health Innovators   Health  Marke+ng  &  Communica+ons   Strategist     Dir  Marke+ng,  Healthcare   Businesswomen’s  Associa+on/Boston   Chapter     Member,  Society  for  Par+cipatory   Medicine     TwiEer  @kelleyconnors   LinkedIn  @linkedin.com/in/ kelleyconnors    
  • 4. Listen to Kelley and Regina on Real Women on Health On-line Radio Join Kelley and Regina here talking about patient engagement and why it’s important for patients to have access to their medical data.
  • 5. The Measure of a Man. A presentation by Regina Holliday
  • 6. Since the beginning of time, we have written on Walls. Sometimes the writing was official notices and history.
  • 7. When I was a child I drew upon the wall. This wall to be exact.
  • 8. When I was a child, I would draw in Church. My mother said that was okay, As long as I would draw the sermon…
  • 9. Patient Reported Data is very important.
  • 10. 14 years later, Fred would meet Regina on stage in a scenic painting class at Oklahoma State University. We would talk of Stephen King’s Dark Tower. We would fall in love.
  • 11. The Holliday Family Christmas 2007
  • 12. Everything we ever wanted… Resolutions January 2008: 1. Get Medical Insurance for the whole family 2. Get little Freddie into a special needs school 3. Fred gets a job in his field 4. Spend more time together as a family 5. Get a two bedroom apartment   Freddie’s   IEP  Binder  
  • 13. Fred was happy with his new job. But he was very tired, He went to the doctor and was diagnosed with hypertension.
  • 14. During the months of January, February and March of 2009, Fred was in constant pain.
  • 15. On Friday March 13th, We went to the ER because Fred was in so much pain . We waited three hours before being sent home.
  • 16. Fred was hospitalized on March 25th 2009 for the administration of tests. On March 27th, he was told while alone that he had “tumors and growths.” He was scared and confused and did not understand. His oncologist left town for the next four days to a medical conference and was not reachable by phone or email.
  • 17. What was the diagnosis? What were the treatment options? Would he get a pain consult?
  • 18. Systems Error: More than one bad doctor
  • 19. We have names. We are not numbers.
  • 20.
  • 21. This is my husband’s medical record. I was told it would cost 73 Cents per page And we would have to wait 21 days to get a copy.
  • 22. “She must not have tried very hard to get the record….” Comparing access to an unpublished book by Stephen King to accessing the Electronic Medical Record while  hospitalized.
  • 24. 5 After waiting for days for a transfer to another hospital for a second opinion, We were sent with an out of date and incomplete medical record and transfer summary. The new staff spent 6 hours trying to cobble together a current medical record Using a telephone and a fax machine.
  • 25. This is the vital clinical information from Fred’s electronic medical record. Presented in the style of the Nutrition Facts Label. Then painted on the wall of Pumpernickel’s Deli in Washington, DC.
  • 26.
  • 27. Facebook: a PHR with Privacy Issues? In the seven months prior to diagnosis, 10.7% of Fred Holliday’s Status posts related aspects of his current medical condition… He exhibited all of the most common symptoms of Renal Cell Carcinoma he listed 5 of them on Facebook.
  • 28. Why did we get more help and answers from Social Media than from our local hospital ? Within one day were in email contact and then spoke on the phone. By ten o’clock May 4th 2009, I was talking on the phone with Dave’s Oncologist about my husband’s cancer. I am trying to talk with Christine Kraft and epatient Dave.
  • 29. The blood transfusion on May 16 -17, 2009
  • 31. We fulfilled our final 2008 resolution on June 11th 2009. We moved into a two bedroom apartment so I could care for Fred in home hospice. He died six days later on June 17th, 2009
  • 33. This is the painting 73 cents. This is the vital patient story, the social history , the sacred heart of Fred’s ELECTRONIC MEDICAL RECORD.
  • 34. On Tuesday, October 20th 2009 we dedicated the mural, “Where do we go from here?”
  • 35. As e-patient Dave would say: “Give us our dammed data.”
  • 36. Change can be Scary.
  • 37. On September 13th 2011, This was the launch of the Consumer e-Health Program The “I” in HIT at the Department of Health and Human Services.
  • 38. But here is the real meaning of the “I” in HIT. The in HIT
  • 39. There may be set backs on Our way to patient data access., but we will prevail.
  • 40. All over the world, patients Are demanding their data. They are demanding access to the data from their doctors, from their hospitals, and from the devices inside of their bodies.
  • 41. Why not have CDS (clinical decision support) for patients? If a child’s toy can figure any item in the world in 20 questions, why Can’t we have CPOE and CDS in every hospital and family practice?
  • 42. Who taught you how to be a patient?
  • 43. Inside of every EMR there is a patient story, And sometimes it is told by Betty of Bellin Health.
  • 44. Welcome to the Walking Gallery. Telling the patient story one jacket at a time.
  • 45.
  • 46. Freddie grows beyond peering through a door crack to walking in a Gallery.
  • 47. Isaac grows up. He misses his father’s arms. He joins the gallery as an artist. His jacket is named “Feelings.” He is marching in a rally supporting patient data access.
  • 48. Standing out and looking different, Can be uncomfortable or frightening. But is often needed for advocacy. You can take a negative and turn it into a POSITVE.
  • 49. As of October 2012, 186 unique Walkers have joined wearing 205 jackets. The Gallery has representatives on five continents, but the majority of Walkers reside in the US. One artist creates the majority of the art, but new artists are joining and currently make up 14% of content creation. The Gallery is promoted heavily on twitter, facebook and personal blogs.
  • 50. Let Patients Speak We must encourage every committee, sub-committee, and hospital board, to actively recruit and include patients in every aspect of the care process from design to implementation to resolution. Noting about us without us. From the exam room to the board room.
  • 51. What Measures Matter to Patients? What is the difference in WITH vs. For?
  • 52. Welcome to the future.
  • 53. Interested in joining our educational networking community? Sign Up here to join our community or sponsor a webinar or email Kelley Connors Kelley@KC-Health.com, Founder, KC Health
  • 54. Upcoming     Pa*ent  Engagement  Webinars:     Follow  Us  at  KC-­‐Health.com   @kelleyconnors   #Pa*entEngagement