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Per sonal and Vir tual
Networ king: Making positive connections
and great impressions




      Dr. Kella B. Price, SPHR, CPLP
      Price Consulting Group


                    ©2011 Price Consulting Group www.thepriceconsultinggroup.com   1
Social Media Revolution
• http://www.youtube.com/watch?
  v=QzZyUaQvpdc




                      ©2011 Price Consulting Group     2
                     www.thepriceconsultinggroup.com
What do you want to take from
this session?




                 ©2010 Price Consulting Group     3
                www.thepriceconsultinggroup.com
Outline
 •   Networking 101
 •   Speaking and Meeting Skills
 •   Developing self-confidence
 •   Need for social media
 •   Facebook
 •   LinkedIn
 •   Twitter
                        ©2010 Price Consulting Group     4
                       www.thepriceconsultinggroup.com
Networking 101
• Cards
• Being a host
• What will you say…




                       ©2008 Price Consulting Group
                        KPriceConsulting@aol.com
Your cards say a lot about YOU
 •   Customize
 •   Quality
 •   Use the back
 •   Remembering a face
 •   Basic info
 •   Color
 •   Tailor to your customer
 •   Font
 •   Brag                (Compton, 2007)
                                    ©2008 Price Consulting Group
                                     KPriceConsulting@aol.com
Prepare to circulate!
•   Exchange cards
•   Listen
•   Circulate
•   Take notes
•   Follow-up
•   Practice makes perfect!
•   Limit alcohol, eat beforehand   ©2008 Price Consulting Group
                                     KPriceConsulting@aol.com
Following up
• Take the lead
• Use common ground
• Regular contacts




                      ©2008 Price Consulting Group
                       KPriceConsulting@aol.com
Who do you know?
•   Connector
•   Brainstormer
•   Leader
•   Supporter
•   Media contacts

                     ©2008 Price Consulting Group
                      KPriceConsulting@aol.com
Finding “Ideal Contacts”
1. I want to… because….
2. Achieving my goal will require expertise, skills,
   assistance
3. People who have the skills/expertise/resources
4. Who has achieved this goal
5. Find role models or connect
6. Action steps
                     (Kurek, 2007, p.67-69)
                                      ©2008 Price Consulting Group
                                       KPriceConsulting@aol.com
Networking Questions
• What can you talk about to establish a
  relationship?




                        ©2008 Price Consulting Group
                         KPriceConsulting@aol.com
Presenting Yourself
•   Delivery
•   Voice
•   Body language
•   Appearance
•   Speaking Skills

                      ©2008 Price Consulting Group
                       KPriceConsulting@aol.com
Time to mingle!




                  ©2008 Price Consulting Group
Meeting Skills
•   Be Prepared
•   Stay on track
•   Take notes
•   Prepare input and questions
•   LISTEN
•   Just the facts!
•   Body Language        ©2008 Price Consulting Group
                          KPriceConsulting@aol.com

•   Voice
Developing self-confidence
•   Acceptance      •      Develop assertiveness
•   Know yourself   •      Charisma
•   Don’t compare   •      Social poise
•   Take risks      •      Be positive
•   Learn           •      Set goals



                        ©2008 Price Consulting Group
                         KPriceConsulting@aol.com
Tools to use
•   Website
•   Brochures, business card
•   PR Releases
•   E-zine or newsletter
•   Linked In: www.linkedin.com
•   myspace: www.myspace.com
•   Perfect Networker: www.perfectnetworker.com
•   WeCanDoBiz: www.wecandobiz.com
•   Facebook: www.facebook.com
•   Ecademy: www.ecademy.com
•   Friendster: www.friendster.com
•   Texting
•   Blogging
•   Google Alerts: www.google.com/alerts
•   Skype
                                                  ©2008 Price Consulting Group
                                                   KPriceConsulting@aol.com
Social Networking
•   Expand network
•   Learn and discuss in brief format
•   Fast, real-time
•   Twitter
•   LinkedIn
•   Facebook
                          ©2010 Price Consulting Group     17
                         www.thepriceconsultinggroup.com
Is anyone “live tweeting” this
presentation?
• Yes
• No
• #ABWA

• http://twitter.com/home
                         ©2010 Price Consulting Group     18
                        www.thepriceconsultinggroup.com
What should I be using Twitter for?
  •   Building business relationships
  •   Creating personal connections
  •   Staying informed
  •   http://twitter.com/home


                          © Price Consulting Group 2010
                         www.thepriceconsultinggroup.com
Find your followers…
  • Send invites to your email or
    contact list
  • Find them on Twitter
  • Not just those in your industry
  • Use hashtags (#ABWA)

                        © Price Consulting Group 2010
                       www.thepriceconsultinggroup.com
Twitter Talk
  •   Tweet
  •   Retweet
  •   Replies (@kellaprice)
  •   Direct message


                         © Price Consulting Group 2010
                        www.thepriceconsultinggroup.com
How do I get started?
   • Set up your account –
     recognizable name
   • Brand yourself
     – 1 line bio
     – Website address
     – Actual location
     – Use a picture  © Price Consulting Group 2010


   • Find your contacts
                     www.thepriceconsultinggroup.com
Creating a Twitter profile
•   Username
•   Location
•   Bio (160 characters)
•   Creating a tweet (140 characters)


                          ©2011 Price Consulting Group     23
                         www.thepriceconsultinggroup.com
LinkedIn
• Create your own profile (Kella Price profile)
  – Get recommendations
  – Add websites
  – Upload contacts
  – Add applications and groups
  – Customize URL
• Create your business profile
  – Las Vegas/Clark Cty Library     ©2010 Price Consulting Group
                                                                24

                                   www.thepriceconsultinggroup.com
Facebook
 • Create your profile
   – Keep photos professional
   – Upload Notes (press releases), Blogs, Videos
 • Create your business “fan” page
   – Can send messages directly to your fans
   – YouTube video box, content info, photos,blog
   – Post photos of products
   – Sandy Cather Stella Jewelry page
   – ABWA Fort Bend        ©2010 Price Consulting Group
                          www.thepriceconsultinggroup.com
                                                            25
Elements of a successful Fan
page
• Network w/ other platforms (links)
• Offer information VALUED by others
• Create contests that include participation



                         ©2010 Price Consulting Group     26
                        www.thepriceconsultinggroup.com
Use ping.fm
• Link accounts to facilitate updates
• Microblogging increases visibiilty
  – Include links, video snippets
• Keep pages active and change them often



                           ©2010 Price Consulting Group     27
                          www.thepriceconsultinggroup.com
Key elements to remember
• Keep name consistent/recognizable




                      ©2010 Price Consulting Group     28
                     www.thepriceconsultinggroup.com
What are your takeaways?




                ©2010 Price Consulting Group     29
               www.thepriceconsultinggroup.com
Thank you!
What are your questions?
    Dr. Kella B. Price, SPHR, CPLP
   www.thepriceconsultinggroup.com
      KPriceConsulting@aol.com
              252.622.8119
        Price Consulting Group


                    ©2010 Price Consulting Group     30
                   www.thepriceconsultinggroup.com
References
•   Compton, Michele. (2007). Dress the Part. Women In Business:
    Jan/Feb. Kansas City, KS.
•   Craig, Randall. (2009). Online PR and Social Media for Experts,
    Authors, Consultants, and Speakers. Knowledge to Action Press:
    Toronto, Canada. Available at: www.KnowledgeToActionPress.com
•   Kurek, Mary. (2007). Who’s hiding in Your Address Book?
    Introducing The Ideal Network for Successful Women. Reed
    Publishers: Bandon, OR.
•   Lavington, Camille. (1997).You’ve only got 3 seconds: How to Make
    the Right Impression in Your Business and Social Life. Doubleday:
    New York.

                                      ©2008 Price Consulting Group
                                       KPriceConsulting@aol.com

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Personal and virtual networking

  • 1. Per sonal and Vir tual Networ king: Making positive connections and great impressions Dr. Kella B. Price, SPHR, CPLP Price Consulting Group ©2011 Price Consulting Group www.thepriceconsultinggroup.com 1
  • 2. Social Media Revolution • http://www.youtube.com/watch? v=QzZyUaQvpdc ©2011 Price Consulting Group 2 www.thepriceconsultinggroup.com
  • 3. What do you want to take from this session? ©2010 Price Consulting Group 3 www.thepriceconsultinggroup.com
  • 4. Outline • Networking 101 • Speaking and Meeting Skills • Developing self-confidence • Need for social media • Facebook • LinkedIn • Twitter ©2010 Price Consulting Group 4 www.thepriceconsultinggroup.com
  • 5. Networking 101 • Cards • Being a host • What will you say… ©2008 Price Consulting Group KPriceConsulting@aol.com
  • 6. Your cards say a lot about YOU • Customize • Quality • Use the back • Remembering a face • Basic info • Color • Tailor to your customer • Font • Brag (Compton, 2007) ©2008 Price Consulting Group KPriceConsulting@aol.com
  • 7. Prepare to circulate! • Exchange cards • Listen • Circulate • Take notes • Follow-up • Practice makes perfect! • Limit alcohol, eat beforehand ©2008 Price Consulting Group KPriceConsulting@aol.com
  • 8. Following up • Take the lead • Use common ground • Regular contacts ©2008 Price Consulting Group KPriceConsulting@aol.com
  • 9. Who do you know? • Connector • Brainstormer • Leader • Supporter • Media contacts ©2008 Price Consulting Group KPriceConsulting@aol.com
  • 10. Finding “Ideal Contacts” 1. I want to… because…. 2. Achieving my goal will require expertise, skills, assistance 3. People who have the skills/expertise/resources 4. Who has achieved this goal 5. Find role models or connect 6. Action steps (Kurek, 2007, p.67-69) ©2008 Price Consulting Group KPriceConsulting@aol.com
  • 11. Networking Questions • What can you talk about to establish a relationship? ©2008 Price Consulting Group KPriceConsulting@aol.com
  • 12. Presenting Yourself • Delivery • Voice • Body language • Appearance • Speaking Skills ©2008 Price Consulting Group KPriceConsulting@aol.com
  • 13. Time to mingle! ©2008 Price Consulting Group
  • 14. Meeting Skills • Be Prepared • Stay on track • Take notes • Prepare input and questions • LISTEN • Just the facts! • Body Language ©2008 Price Consulting Group KPriceConsulting@aol.com • Voice
  • 15. Developing self-confidence • Acceptance • Develop assertiveness • Know yourself • Charisma • Don’t compare • Social poise • Take risks • Be positive • Learn • Set goals ©2008 Price Consulting Group KPriceConsulting@aol.com
  • 16. Tools to use • Website • Brochures, business card • PR Releases • E-zine or newsletter • Linked In: www.linkedin.com • myspace: www.myspace.com • Perfect Networker: www.perfectnetworker.com • WeCanDoBiz: www.wecandobiz.com • Facebook: www.facebook.com • Ecademy: www.ecademy.com • Friendster: www.friendster.com • Texting • Blogging • Google Alerts: www.google.com/alerts • Skype ©2008 Price Consulting Group KPriceConsulting@aol.com
  • 17. Social Networking • Expand network • Learn and discuss in brief format • Fast, real-time • Twitter • LinkedIn • Facebook ©2010 Price Consulting Group 17 www.thepriceconsultinggroup.com
  • 18. Is anyone “live tweeting” this presentation? • Yes • No • #ABWA • http://twitter.com/home ©2010 Price Consulting Group 18 www.thepriceconsultinggroup.com
  • 19. What should I be using Twitter for? • Building business relationships • Creating personal connections • Staying informed • http://twitter.com/home © Price Consulting Group 2010 www.thepriceconsultinggroup.com
  • 20. Find your followers… • Send invites to your email or contact list • Find them on Twitter • Not just those in your industry • Use hashtags (#ABWA) © Price Consulting Group 2010 www.thepriceconsultinggroup.com
  • 21. Twitter Talk • Tweet • Retweet • Replies (@kellaprice) • Direct message © Price Consulting Group 2010 www.thepriceconsultinggroup.com
  • 22. How do I get started? • Set up your account – recognizable name • Brand yourself – 1 line bio – Website address – Actual location – Use a picture © Price Consulting Group 2010 • Find your contacts www.thepriceconsultinggroup.com
  • 23. Creating a Twitter profile • Username • Location • Bio (160 characters) • Creating a tweet (140 characters) ©2011 Price Consulting Group 23 www.thepriceconsultinggroup.com
  • 24. LinkedIn • Create your own profile (Kella Price profile) – Get recommendations – Add websites – Upload contacts – Add applications and groups – Customize URL • Create your business profile – Las Vegas/Clark Cty Library ©2010 Price Consulting Group 24 www.thepriceconsultinggroup.com
  • 25. Facebook • Create your profile – Keep photos professional – Upload Notes (press releases), Blogs, Videos • Create your business “fan” page – Can send messages directly to your fans – YouTube video box, content info, photos,blog – Post photos of products – Sandy Cather Stella Jewelry page – ABWA Fort Bend ©2010 Price Consulting Group www.thepriceconsultinggroup.com 25
  • 26. Elements of a successful Fan page • Network w/ other platforms (links) • Offer information VALUED by others • Create contests that include participation ©2010 Price Consulting Group 26 www.thepriceconsultinggroup.com
  • 27. Use ping.fm • Link accounts to facilitate updates • Microblogging increases visibiilty – Include links, video snippets • Keep pages active and change them often ©2010 Price Consulting Group 27 www.thepriceconsultinggroup.com
  • 28. Key elements to remember • Keep name consistent/recognizable ©2010 Price Consulting Group 28 www.thepriceconsultinggroup.com
  • 29. What are your takeaways? ©2010 Price Consulting Group 29 www.thepriceconsultinggroup.com
  • 30. Thank you! What are your questions? Dr. Kella B. Price, SPHR, CPLP www.thepriceconsultinggroup.com KPriceConsulting@aol.com 252.622.8119 Price Consulting Group ©2010 Price Consulting Group 30 www.thepriceconsultinggroup.com
  • 31. References • Compton, Michele. (2007). Dress the Part. Women In Business: Jan/Feb. Kansas City, KS. • Craig, Randall. (2009). Online PR and Social Media for Experts, Authors, Consultants, and Speakers. Knowledge to Action Press: Toronto, Canada. Available at: www.KnowledgeToActionPress.com • Kurek, Mary. (2007). Who’s hiding in Your Address Book? Introducing The Ideal Network for Successful Women. Reed Publishers: Bandon, OR. • Lavington, Camille. (1997).You’ve only got 3 seconds: How to Make the Right Impression in Your Business and Social Life. Doubleday: New York. ©2008 Price Consulting Group KPriceConsulting@aol.com

Hinweis der Redaktion

  1. Who is a connector and could have ties to a geographic area, industry or network? Who is a brainstormer and may have ideas about resources that would help me find a connection? Who is a leader and can tell me how they made significant connections? Who is a supporter to help me reach my goals? Who are my professional media contacts?
  2. Action steps: Contacting Researching Attending Joining Offering talents/skills to Enrolling in Signing up for Volunteering for Introducing myself to Asking for an introduction from Introducing – to – Sending information to Asking for information from Having lunch with Telling what I want or need Requesting an appointment with Preparing acquiring
  3. Twitter grew 343% in users LY Facebook – 4 th most trafficked website in the world
  4. “ build your brand by building a personal connection” Post items of interest – links , articles, what you are working on, key learnings from conferences/meetings
  5. Show on my account