Noora Jansson, Sari Kenttä & Marita Rimpeläinen: Partnering for Impact: Cooperation between the Social Insurance Institution (Kela), the TE Office and the City of Oulu. Presentation at Kela Conference on Social Security 2019 – Equality and wellbeing through sustainable social security system, 10.12.2019.

1. Partnering for Impact: Cooperation between
the Social Insurance Institution (Kela), the TE
Office and the City of Oulu
Kela Conference on Social Security 2019
Noora Jansson, Head of Employment Services, City of Oulu
Sari Kenttä, Head of Centre for Income Security Benefits, Kela
Northern Insurance District
Marita Rimpeläinen, Service Director, North Ostrobothnia TE Office

2. Regional Employment and
Economic
Development (TE) Offices
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Uudenmaa TE Office
Southwest Finland TE Office
Satakunta TE Office
Häme TE Office
Pirkanmaa TE Office
South East Finland TE Office
South Savo TE Office
North Savo TE Office
North Karelia TE Office
Central Finland TE Office
South Ostrobothnia TE Office
Ostrobothnia TE Office
North Ostrobothnia TE Office
Kainuu TE Office
Lapland TE Office
Northern
Insurance District
Eastern
Insurance District
Central
Insurance District
Western
Insurance District
Southern
Insurance District
Kela´s 5 Insurance
Districts
City Of Oulu

3. About Oulu
• Oulu is the fifth largest city in Finland and a
regional hub for North Ostrobothnia.
• Population of Oulu at year-end 2018: 203 567
• Average age of the population: 38.5 years
• 33% of the Oulu population is under 25
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4. The young population base is in many ways
beneficial for the region’s vitality
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5. High youth unemployment persists in the region
- 11,9% the unemployment rate among
people under age 25 in Finland (26 710
unemployed)
- 10,1 % the unemployment rate among
people under age 25 in North
Ostrobothnia (26 98 unemployed)
8,6 (the whole country)

6. • Most young people are doing fine, but some face
greater challenges in making the transition to an
independent life.
• Problems finding employment
• Deficiencies in life management skills
• Mental health and substance abuse problems
• Dropping out of education
– The share of youth not in education or
training is in Oulu the lowest of all Finnish
major cities, and has continued to decrease
in recent years. In 2017, 6.3% of young
persons between 17 and 24 were not in
education or training (985 men and 585
women).
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The focus of the cooperation is on
young people, some of whom have
broad service needs

7. Services offered by
Kela
Financial aid for students
Unemployment benefits
Various types of rehabilitation
Basic social assistance
Housing allowance

8. • Jobseeking coaching, Career coaching and
work coaching
• Vocational guidance and career planning
• Work trials and Training trials
• Independent studying with unemployment
benefit, Vocational labour market training,
Apprenticeship training
• Pay subsidy
• Self employment
• Support for arrangement of working
conditions
• Health and working capacity examinations
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Te-services to young
people

9. • Coaching to work and at work
• Rehabilitation services
• Individual and group services
• Multisectoral services
• Events, match-making
• Funding support
• 3rd sector
• companies
• individuals
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Employement services by
the city of Oulu

10. SERVICE NEED
ASSESSMENT
REHABILITATION PROGRESSION
COMPETENCE
DEVELOPMENT
SUPPORTED
EMPLOYMENT
Interview
Sharing out of
responsibilities
(Multi-agency)
activation plan
Motivation and
dedication
Competence &
development:
professional skill-set
Career planning and
coaching
General health
check-up
Individual support for
life management
Living conditions /
Housing support
Rehabilitative work
Financial advice /
guidance
Mental health care &
substance abuse
services
Professional rehab.
services according to
the responsibilities of
each collabotaror
Co-operation with
services network
Education &
professional/
vocational info
services (also online)
Work and training
trials/practice
Evaluations: medical,
psychological, social
Career planning
Apprenticeship
training
Independent studies
with unemployment
benefit
Professional labour
market training
Coaching & training
services
Close individual
support & tailor-
made solutions
Employment offers
CV-netti, Paikkavahti,
Duuni & Sanssi cards
among the many
online services
Job coachng
Pay/wage subsidy
Work trials
Customized job-
seeking and job
support services
Professional
development, online
skills; job seeker
coaching, i.e. C.V.s &
applications
Work trials
TE Office – TE ServicesMunicipality (ies)
Services promoting employment in North Ostrobothnia
Training offers
Work capabilities
evaluation
Social Insurance Institution
of Finland - Kela
RESPONSIBLE BODIES for ARRANGEMENT of SERVICES
Professional
rehabilitation
evaluation
Work trial
Health care aptitude
training; physical
therapy; psychol.
therapy; therapy for
the learning disabled
Work trial
Professional rehab.
examination
Work trial
Professional
education + strategies
for studying
Job coaching
Job coaching
Job coaching for
clients with mental
health issues
Specialist / Case
Worker + Client

11. Fragmentation of services can be a problem
• Clients may have several individual service plans
• Overlapping services
• Impact?
• Problems in communication between different organisations
Need for a shared customer plan
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12. Regular cooperation
• Multisectoral joint services
• Activation and multisectoral plans together with municipalities and Kela
• Rehabilitative work offered by municipalities
• Multiprofessional employment action team of city of Oulu
• Impact co-creation workshop set up by Sitra (Finnish Future Fund)
• Developing impact-based efforts for youth employment
• Work in a microlab environment
• Creating a uniform customer service process
• The One-stop Guidance-Centre (Byström)

13. Partnership agreement for an employment ecosystem
• Signed 12 August 2019
• Parties to the agreement include the City of Oulu, the Social Insurance Institution (Kela), the
Council of Oulu Region, and the North Ostrobothnia TE Office and ELY Centre
• The agreement covers strategic cooperation in employment services
• Key goals:
• Reducing long-term unemployment
• Securing the availability of a skilled workforce
• Impact-based service provision
• Raising cost awareness
• One of the key areas of the agreement is increasing cooperation in youth employment
services
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14. What the employment ecosystem
means?
Goal-oriented network in which independent parties target
their measures at agreed theme areas to ensure that the
service offered to shared customers is of a high quality and
effective.
It is possible for all parties to benefit from the development
work carried out by the partners.
Mutual dependency of the operators and mutual win-win
opportunity.
Partners’ resources to achieve shared goals
The key actors will set the objectives for the partnership
together and agree on the main content of the collaboration.
It is carried out both at the strategic and at the operative
level.

15. Common goals and achievement measures
• Reducing youth unemployment
• The selected target group was residents of Oulu who were under 35 years of age and
had been unemployed for more than 6 months.
• Our goal is to halve unemployment in this group over the following four years, reduce
the costs of unemployment by 40 per cent and increase the well-being experienced by
the target group.
• Preventing marginalisation
• Common target: to halve the number of persons without income and on social
assistance (already decreased by 30% over two years)
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16. “Our common client”: A tool for managing cross-agency client relationships
Young job seekers can give their consent to be signed up as the common client of
several agencies at the same time
Line of
publicly visible service
FRONTSTAGE
BACKSTAGE
”I enjoy the seamless and convenient service available to me.”
1) Indicator of
cooperation
2) Event card
(instructions)
Commonly agreed
and designated event
+
Commonly agreed
procedures
”We take care of the necessary stuff behind the scenes
to save our clients the worry.”
For example
Health
problem
For example
Educational
guidance
For example
Job application3) Service
transaction
e

17. What is the next step?
CARRY OUT A TRIAL AT THE
MUNICIPALITY LEVEL

18. What drives our cooperation?
A long history of collaboration - we’re all
on the same page
An impact-driven approach - pooling
resources for a greater impact
Shared goals
Senior management is committed to co-
operation
Good attitude to cooperation

19. Thank You!