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Social media management Oct 2016

A high level overlook over the top social networks and what's new in the world of social networks.
Content Strategy and Listening plans included.

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Social media management Oct 2016

  1. 1. Hello!@Shusmo
  2. 2. ‫هو‬ ‫ما‬ ‫اإلعالم‬ ‫االجتماعي؟‬
  3. 3. ‫الكتروني‬ ‫مجتمع‬ ‫بناء‬
  4. 4. ‫الماضي‬ ‫في‬:‫للمحتوى‬ ‫المنتج‬ ‫الوحيد‬ ‫المصدر‬ ‫كان‬ ‫البراند‬.‫حول‬ ‫وال‬ ‫األدوات‬ ‫وال‬ ‫المعرفة‬ ‫يملك‬ ‫يكن‬ ‫لم‬ ‫ألنه‬ ‫للمستخدم‬ ‫قوة‬ ‫وال‬.
  5. 5. ‫االنترنت‬ ‫عصر‬ ‫في‬:‫للمستخدم‬ ‫تسمح‬ ‫التي‬ ‫األدوات‬ ‫توفرت‬ ‫فقط‬ ‫بينهما‬ ‫يدور‬ ‫الحوار‬ ‫كان‬ ‫ولكن‬ ،‫البراند‬ ‫مع‬ ‫بالتخاطب‬.
  6. 6. ‫االجتماعي‬ ‫اإلعالم‬ ‫ثورة‬ ‫في‬:‫ألول‬ ‫المستخدم‬ ‫بإمكان‬ ‫أصبح‬ ‫الجمهور‬ ‫أمام‬ ‫البراند‬ ‫مع‬ ‫والتخاطب‬ ‫به‬ ‫خاص‬ ‫محتوى‬ ‫إنتاج‬.
  7. 7. •‫االجتماعي‬ ‫اإلعالم‬ ‫منصات‬ ‫من‬ ‫منصة‬ ‫أقوى‬ ‫عد‬ُ‫ت‬ •‫المرجعيات‬ ‫من‬ ‫الكثير‬ ‫لك‬ ‫وفر‬ُ‫ت‬‫و‬ ‫عمالئك‬ ‫أذهان‬ ‫في‬ ‫دائما‬ ‫لتبقى‬ ‫ممتازة‬ ‫أداة‬ ‫عد‬ُ‫ت‬ •‫االعالنات‬ ‫ورفع‬ ‫مجالك‬ ‫في‬ ‫كخبير‬ ‫نفسك‬ ‫تمييز‬ ‫من‬ ‫نك‬ّ‫ك‬‫م‬ُ‫ت‬ •‫نفسك‬ ‫لتحسين‬ ‫قوية‬ ‫أداة‬ ‫الذكية‬ ‫اآلراء‬ ‫عد‬ُ‫ت‬ ‫حيث‬ ،‫والتعليقات‬ ‫األراء‬ ‫لك‬ ‫وفر‬ُ‫ت‬ ‫كما‬
  8. 8. •‫المراجع‬ ‫خالل‬ ‫من‬ ‫عالقات‬ ‫لبدء‬ ‫ممتازة‬ ‫منصة‬ ‫عد‬ُ‫ت‬ •‫المهني‬ ‫المستوى‬ ‫على‬ ‫نفسك‬ ‫لتمييز‬ ‫المناسبة‬ ‫المنصة‬ ‫أنها‬ ‫كما‬ •‫ومفي‬ ‫قوية‬ ‫المحلية‬ ‫لألعمال‬ ‫مراجع‬ ‫على‬ ‫تحتوي‬ ‫التي‬ ‫المجموعات‬ ‫عد‬ُ‫ت‬‫دة‬ •‫النشر‬ ‫عند‬ ‫المهني‬ ‫الطابع‬ ‫على‬ ‫الحفاظ‬ ‫جدا‬ ‫المهم‬ ‫من‬
  9. 9. •‫العالية‬ ‫الجودة‬ ‫ذو‬ ‫النظري‬ ‫للمحتوى‬ ً‫ا‬‫رائع‬ ً‫ا‬‫آخر‬ ً‫ا‬‫مصدر‬ ‫عد‬ُ‫ي‬ •‫الفيسبوك‬ ‫مع‬ ‫الريادة‬ ‫لجيل‬ ‫مميزة‬ ‫أداة‬ ‫عد‬ُ‫ي‬ •‫مفيدة‬ ‫المحلية‬ ‫الهاشتاغات‬ ‫يجعل‬ ‫كما‬
  10. 10. •‫العالية‬ ‫القيمة‬ ‫ذو‬ ‫للمحتوى‬ ‫جيدا‬ ‫مصدرا‬ ‫عد‬ُ‫ي‬ •‫من‬‫السهل‬‫التويتر‬ ‫إلى‬ ‫الفيسبوك‬ ‫على‬ ‫الموجود‬ ‫المحتوى‬ ‫نقل‬ •‫جد‬ ‫محدد‬ ‫انه‬ ‫إال‬ ،‫الماضي‬ ‫من‬ ‫وزبائن‬ ‫عمالء‬ ‫مع‬ ‫المباشر‬ ‫للتواصل‬ ‫رائعة‬ ‫أداة‬ ‫عد‬ُ‫ي‬ً‫ا‬.
  11. 11. ‫االنترنت؟‬ ‫على‬ ‫يقضون‬ ‫الوقت‬ ‫من‬ ‫كم‬ ‫نصيحة؟‬ ‫عن‬ ‫البحث‬ ‫عند‬ ‫يلجؤن‬ ‫لمن‬ ‫االلكتروني؟‬ ‫مجتمعهم‬ ‫حجم‬ ‫ما‬ ‫عليها؟‬ ‫وقتهم‬ ‫يقضون‬ ‫االجتماعية‬ ‫المنصات‬ ‫من‬ ‫أي‬ ‫االنترنت‬ ‫على‬ ‫بها‬ ‫يدخلون‬ ‫التي‬ ‫األجهزة‬ ‫أنواع‬ ‫ما‬ ‫الصوتي؟‬ ‫أم‬ ‫المرئي‬ ‫المحتوى‬ ‫يفضلون‬ ‫هل‬
  12. 12. Source: https://www.statista.com/statistics/270229/usage-duration-of-social-networks-by-country/
  13. 13. ‫التي‬ ‫المواقع‬ ‫هي‬ ‫ما‬،‫يزورونها‬‫ولماذا‬‫؟‬ ‫عنها؟‬ ‫يبحثون‬ ‫التي‬ ‫التفاعل‬ ‫كمية‬ ‫كم‬ ‫لهم؟‬ ‫أهمية‬ ‫األكثر‬ ‫المحتوى‬ ‫أنواع‬ ‫أي‬ ‫معك؟‬ ‫للتفاعل‬ ‫لديهم‬ ‫الوقت‬ ‫من‬ ‫كم‬
  14. 14. ‫ما‬‫حلها؟‬ ‫يحاولون‬ ‫التي‬ ‫المشاكل‬ ‫هي‬ ‫آالمهم؟‬ ‫أكبر‬ ‫هي‬ ‫ما‬ ‫تفاعلهم‬ ‫عند‬ ‫اليه‬ ‫الوصول‬ ‫يحاولون‬ ‫الذي‬ ‫ما‬ ‫عملهم؟‬ ‫مجال‬ ‫في‬ ‫خبرتهم‬ ‫مدى‬ ‫ما‬
  15. 15. ‫الشراء؟‬ ‫لقرار‬ ‫أوصلتهم‬ ‫التي‬ ‫العوامل‬ ‫هي‬ ‫ما‬ ‫الشراء؟‬ ‫قرار‬ ‫أخذ‬ ‫في‬ ‫دورهم‬ ‫ما‬ ‫الشراء؟‬ ‫لقرار‬ ‫الوصول‬ ‫سرعة‬ ‫هي‬ ‫ما‬ ‫الشراء؟‬ ‫لقرار‬ ‫للوصول‬ ‫يريدون‬ ‫البحث‬ ‫من‬ ‫كم‬ ‫األمور‬ ‫هي‬ ‫ما‬ ‫القرار‬ ‫أصحاب‬ ‫يكونوا‬ ‫لم‬ ‫إذا‬ ‫القرار؟‬ ‫صاحب‬ ‫ليقنعوا‬ ‫يحتاجونها‬
  16. 16. -‫المفاتحية‬ ‫الكلمات‬‫التجارية‬ ‫لعالمتك‬ ‫التجارية‬ ‫العالمة‬ ‫اسم‬–‫والخدمات‬ ‫المنتجات‬–‫اإلدارة‬ -‫به‬ ‫تعمل‬ ‫الذي‬ ‫للقطاع‬ ‫المفتاحية‬ ‫الكلمات‬/‫تخصصك‬ ‫مجال‬ ‫تخصصك‬ ‫مجال‬ ‫في‬ ‫فكر‬ ‫قائد‬ ‫نفسك‬ ‫من‬ ‫تجعل‬ ‫أن‬ ‫يجب‬ -‫المتعلقة‬ ‫المفتاحية‬ ‫الكلمات‬‫بالمنافسين‬ ‫االجتماعي‬ ‫التواصل‬ ‫مواقع‬ ‫على‬ ‫وأدائهم‬ ‫منافسيك‬ ‫رصد‬
  17. 17. •‫اإلنترنت‬ ‫شبكة‬ ‫منصات‬ ‫على‬ ‫التجارية‬ ‫عالمتك‬ ‫موقع‬ ‫معرفة‬(‫من‬ ‫وكيف‬ ‫وأين‬ ،‫ماذا‬ ‫قال‬) •‫الفرص‬ ‫استغالل‬ •‫الفرص‬ ‫خلق‬ •‫األزمات‬ ‫إدارة‬ •‫الفكر‬ ‫وقادة‬ ‫المأثرين‬ ‫مع‬ ‫التواصل‬ •‫النجاح‬ ‫قصص‬ ‫من‬ ‫التعلم‬
  18. 18. ‫فيسبوك‬:‫عالية‬ ‫قيمة‬/‫أقل‬ ‫حجم‬ ‫أقل‬ ‫منشور‬ ‫محتوى‬ ‫عدد‬(1-3‫يوميا‬ ‫منشورات‬) ‫تويتر‬:‫أكبر‬ ‫حجم‬/‫أقل‬ ‫قيمة‬ ‫أكثر‬ ‫منشور‬ ‫محتوى‬ ‫عدد‬(1-5‫يوميا‬ ‫منشورات‬) ‫الذروة‬ ‫ساعة‬ ‫استغالل‬‫أعلى‬ ‫تفاعل‬ ‫نسبة‬ ‫على‬ ‫لتحصل‬ ‫أنشر‬ ‫الذروة‬ ‫عدم‬ ‫ساعات‬ ‫استغالل‬‫أعلى‬ ‫وصول‬ ‫نسبة‬ ‫على‬ ‫لتحصل‬ ‫أنشر‬
  19. 19. ‫مع‬ ‫استهالكنا‬ ‫أنماط‬ ‫عن‬ ‫دقيقة‬ ‫تفاصيل‬ ‫نقدم‬ ،‫للتسوق‬ ‫نذهب‬ ‫مرة‬ ‫كل‬ ‫في‬ ‫التجارية‬ ‫المحالت‬. ‫نحب‬ ‫وماذا‬ ‫يلزمنا‬ ‫ما‬ ‫لمعرفة‬ ‫التفاصيل‬ ‫تلك‬ ‫دراسة‬.
  20. 20. Facebook Reach (source: http://www.business2community.com/facebook/6-studies-show-facebook-organic-reach-declining-quickly-01564179#OQhhgqH0jR5ftUTG.97)
  21. 21. Facebook Reach (source: http://www.business2community.com/facebook/6-studies-show-facebook-organic-reach-declining-quickly-01564179#OQhhgqH0jR5ftUTG.97)
  22. 22. Facebook Reach (source: http://www.business2community.com/facebook/6-studies-show-facebook-organic-reach-declining-quickly-01564179#OQhhgqH0jR5ftUTG.97)
  23. 23. ‫استراتيجية‬ ‫المحتوى‬
  24. 24. •‫األثنين‬:‫تحفيزي‬ ‫محتوى‬(‫اجتماعي‬) •‫الثالثاء‬:‫قسم‬ ‫مدير‬ ‫مع‬ ‫لمقابلة‬ ‫مباشر‬ ‫فيديو‬ ‫بث‬(‫الشركة‬) •‫األربعاء‬:‫المحلية‬ ‫واألخبار‬ ‫العمل‬ ‫قطاع‬ ‫أخبارحول‬(‫العمل‬ ‫قطاع‬) •‫الخميس‬:‫ومسابقات‬ ‫وأسئلة‬ ‫احصائيات‬(‫اجتماعي‬) •‫الجمعة‬:‫عمالئنا‬ ‫من‬ ‫شهادات‬(‫الشركة‬) •‫السبت‬:‫مفتوحة‬ ‫جولة‬(‫الشركة‬) •‫األحد‬:‫الرائج‬ ‫المحتوى‬ ، ‫تسلية‬ ،‫فكاهي‬ ‫محتوى‬(‫اجتماعي‬)
  25. 25. Influencers
  26. 26. Tools
  27. 27. High quality graphics are needed in your content mix, and difficult to produce. With Canva you can use so many ready-made templates and design your artwork as easy as drag and drop.
  28. 28. Get more Engagement on Twitter
  29. 29. Pin your Tweets
  30. 30. Twitter Users Penetration in Arab Countries Source: Population: http://laborsta.ilo.org/ Twitter Data: ConnectAds Agency presentation
  31. 31. Spread your tweets out
  32. 32. Shine the spotlight on your customers and clients
  33. 33. Share easily digestible tips
  34. 34. Join trending content
  35. 35. Get scientific with your tweets • Tweet on Sundays to get more retweets • Tweet after 8pm to extend your reach • Tweet images -- rich media is hot, hot, hot • Spell out the word "retweet" (don't use RT) • Use exclamation points in your tweets!
  36. 36. Retweet others the way you want to be retweeted
  37. 37. Twitter Chat http://tweetreports.com/twitter-chat-schedule
  38. 38. ‫للبحث‬‫والتفاعل‬‫مع‬‫مؤلف‬‫كتابك‬‫المفضل‬ ‫للتواصل‬‫مع‬‫السياسيين‬‫في‬‫مدينتك‬ ‫أحدث‬‫المقاالت‬‫ألي‬‫موضوع‬‫يخطر‬‫على‬‫بالك‬ ‫لتصبح‬‫صاحب‬‫فكر‬‫في‬‫مجالك‬
  39. 39. Twitter
  40. 40. Twitter
  41. 41. Twitter Source: http://www.searchenginejournal.com/get-conversions-using-12-twitter-stats-infographic/125722/
  42. 42. Twitter
  43. 43. Snapchat Geofilters application https://www.snapchat.com/geofilters
  44. 44. Snapchat launched in September 2011
  45. 45. Snapchat has 100 Million Daily Active Users
  46. 46. 9,000 Average number of Snaps per second
  47. 47. 10 Billion Snapchat video daily view
  48. 48. Instagram
  49. 49. Instagram Users Penetration in Arab Countries Source: Population: http://laborsta.ilo.org/ Instagram Data: Instagram
  50. 50. Source: www.Buffer.com/
  51. 51. Source: www.Buffer.com/
  52. 52. #Instagram [Follow, like, like, Comment]: increase the follow back with 25% Follow people of the same interest or targeted audience and like 3 of their recent instagrammed photos and 1 out of 4 will follow you back. Source: www.Buffer.com/
  53. 53. How often should I post on Instagram? • Different for every niche. • Minimum 1X / Week • Maximum 21x / Week Source: www.Buffer.com/
  54. 54. Ask users to “tag a friend” they want to travel with Source: www.Buffer.com/
  55. 55. Filtered photos are 21% more likely to be viewed and 45% more likely to be commented on than unfiltered ones Source: www.Buffer.com/
  56. 56. Use Emojis It causes you to think It grabs your attention It makes you smile Source: www.Buffer.com/
  57. 57. Cross Promotion Share your instagrammed photos On other platforms Source: www.Buffer.com/
  58. 58. Share the love Respond to comments, like photos, follow some new friends, and comment on awesome posts Source: www.Buffer.com/
  59. 59. Sharing Links You can post link in your bio and state “link in bio” Or you use custom Bitly link that is easy to remember Source: www.Buffer.com/
  60. 60. IconoSquare Free Instagram Tool Source: www.Buffer.com/
  61. 61. What is a good benchmark for engagement? Followers X 0.037 500 followers 19 likes and comments. 1,000 followers 37 likes and comments 5,000 followers 185 likes and comments. Source: www.Buffer.com/
  62. 62. Source: www.Buffer.com/
  63. 63. Hashtag
  64. 64. A #hashtag: allows grouping of similarly tagged messages, and also allows an electronic search to return all messages that contain it. - Wikipedia
  65. 65.  The #Hashtag was introduced by Chris Messina back in August 23rd 2007
  66. 66.  The #Hashtag: 1- Viewable by anyone with interest in your hashtag even those outside your network. 2- Expands your reach to anyone interested in that hashtag Source: http://www.postplanner.com/how-to-use-hashtags-on-twitter-facebook-instagram-google-plus/
  67. 67.  Keep Hashtags on Twitter up to 2 Source: http://www.postplanner.com/how-to-use-hashtags-on-twitter-facebook-instagram-google-plus/
  68. 68.  Keep Hashtags on Facebook up to 2 Source: http://www.postplanner.com/how-to-use-hashtags-on-twitter-facebook-instagram-google-plus/
  69. 69.  Keep Hashtags on Instagram up to 11 Source: http://www.postplanner.com/how-to-use-hashtags-on-twitter-facebook-instagram-google-plus/
  70. 70. So, What type of hashtags you can use on Instagram?
  71. 71.  Find Hashtags related to any topic at Websta.me Example: www.websta.me/search/education
  72. 72.  Find Hashtags related to your city at Websta.me Example: www.websta.me/search/Amman
  73. 73.  Use Top hashtags worldwide and use relevant ones. Example: http://top-hashtags.com/instagram
  74. 74.  Find Hashtags related to your topic at Hashtagify. Example: http://hashtagify.me/hashtag/education
  75. 75.  Find Hashtags according to day of the week. Source: http://www.popsugar.com/tech/Hashtags-Instagram-34605401
  76. 76. Facebook Users Penetration in Arab Countries Source: Population: http://laborsta.ilo.org/ Facebook Data: Facebook
  77. 77. Use of Language on Facebook in Arab World Source: https://blog.bufferapp.com/post-facebook-12-facebook-tactics-working-right-now Source: www.ArabSocialMediaReport.com
  78. 78. Use of Language on Facebook in Arab World Source: https://blog.bufferapp.com/post-facebook-12-facebook-tactics-working-right-now
  79. 79. www.facebook.com/livemap
  80. 80. https://chatfuel.com
  81. 81. Get more Engagement on facebook
  82. 82. Tell Stories
  83. 83. Peak Hours: 1- Check your Facebook Insights for Peak Hours 2- Check your Demographics and check their Work / play / home habits 3- Check if there is a major sporting / cultural event 4- Mind the seasonal events (Ramadan, Christmas..)
  84. 84. Trending Topics
  85. 85. Post Behind-the-Scenes Shots of Your Business
  86. 86. Post Selfies
  87. 87. Post Viral Photos
  88. 88. Post Questions / Who’s the Author / Fill in the blank
  89. 89. Post Quotes
  90. 90. Post Photos of Your Product in Use
  91. 91. Post Videos • Behind the scenes • You and your team • How to use your product/services • Just say hello • Your fun side
  92. 92. WHY LINKEDIN? @KCCLAVERIA |
  93. 93. • Establish Your Professional Brand Blending the personal and professional elements of: - Who you are? - What you do? - How it helps others achieve their goals?
  94. 94. • Find the right people LinkedIn internal search engine
  95. 95. • Engage with insights The more you pay attention and quickly respond to people who are already expressing interest in your profile and content, the easier it is to generate warm, qualified sales leads as a result.
  96. 96. • Build relationships Get to know them personally before you send your sales pitch
  97. 97. @KCCLAVERIA | Because it is the world’s largest professional network.
  98. 98. @KCCLAVERIA | It has 277 million members (and growing).Photo credit: press.linkedIn.com
  99. 99. @KCCLAVERIA | Your LinkedIn profile ranks high on Google.
  100. 100. @KCCLAVERIA | Recruiters use it.Credit: Jobvite.com
  101. 101. @KCCLAVERIA | TIP #1: Complete your profile.
  102. 102. @KCCLAVERIA | Go for it.
  103. 103. @KCCLAVERIA | TIP #2: Use keywords in your profile.
  104. 104. @KCCLAVERIA | Add keywords to your professional headline.
  105. 105. @KCCLAVERIA | Use keywords in your summary.
  106. 106. @KCCLAVERIA | Mention what tools and software you have experience with.
  107. 107. @KCCLAVERIA | Mention clients you have worked with.
  108. 108. @KCCLAVERIA | Keywords increase your chances of getting found.
  109. 109. @KCCLAVERIA | TIP #3: Show off key projects.
  110. 110. @KCCLAVERIA | Go to your “experience” section and add links to each role.
  111. 111. @KCCLAVERIA | LinkedIn will show your projects under each role.
  112. 112. @KCCLAVERIA | TIP #4: Connect only with people you know or you’ve met.
  113. 113. @KCCLAVERIA | Connect with colleagues, classmates, friends or people you’ve met at networking events.
  114. 114. @KCCLAVERIA | TIP #5: Customize your message when inviting people.
  115. 115. @KCCLAVERIA | Customize this section.
  116. 116. @KCCLAVERIA | ALWAYS.
  117. 117. @KCCLAVERIA | TIP #6: Post consistently.
  118. 118. @KCCLAVERIA | Share links to industry news and your own work, photos, etc..
  119. 119. @KCCLAVERIA | Posting regularly keeps you on people’s radar.
  120. 120. @KCCLAVERIA | TIP #7: Mention people.
  121. 121. @KCCLAVERIA | But only do it when it’s appropriate.
  122. 122. @KCCLAVERIA | TIP #8: Check who’s checking your profile.
  123. 123. @KCCLAVERIA | You’ll find this at the right-hand side of your LinkedIn feed.
  124. 124. @KCCLAVERIA | Check this section to discover new people to connect with.
  125. 125. @KCCLAVERIA | TIP #9: Recommend (awesome) people.
  126. 126. @KCCLAVERIA | Share the love. Don’t be shy to leave a recommendation for people who’ve worked with.
  127. 127. @KCCLAVERIA | Also, don’t be shy about asking for recommendations .
  128. 128. @KCCLAVERIA | TIP #10: Invite people to meet you offline.
  129. 129. 10Mistakes That Companies Should Avoid on Social Media
  130. 130. 1- They don't Listen
  131. 131. Monitor Keywords:  Brand Name  Sector  Competitors Monitor Hashtags Monitor Influencers
  132. 132. 2- They forget to Engage
  133. 133.  Engage to be engaged  72% of People Who Complain on Twitter Expect a Response Within an Hour (HubSpot)
  134. 134. 3- Usually forget to be Social
  135. 135.  Go offline
  136. 136. 4- No Content Strategy
  137. 137.  Organic Reach  Post Frequency  Content Strategy: Brand content – Sector Content – Social Content
  138. 138. 5- Ignore Real-Time Marketing
  139. 139.  Have a plan  Be Ready  Listen
  140. 140. A 15-person social media team (copywriters, a strategist, and artists ready to react) to any situation in 10 minutes or less.
  141. 141. Beyonce's 'Formation' helped boost sales 33% at Red Lobster
  142. 142. 6- Automation
  143. 143. Just don’t do it
  144. 144. 7- Lack of Security
  145. 145.  Page roles  2-step verification  Never start a profile under a company name
  146. 146. 8- No Crisis Management Plan
  147. 147.  Time  Response time  Decision makers  Know when to take it offline
  148. 148. 9- No clear KPIs
  149. 149.  You have to measure you progress  For each goal there has to be an indicator
  150. 150. 10- Mind your Hashtags and frequency of posts
  151. 151.  2 Hashtags on Twitter and Facebook  Up to 11 on Instagram  Facebook Post lifespan is around 3 hours  Tweet lifespan around 20 minutes
  152. 152. Thanks! Any questions? You can find me at: @Shusmo KhaledElAhmad.com

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