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Personal branding & LinkedIn By Khaled Elahmad

Personal branding & LinkedIn By Khaled Elahmad
LinkedIn Stories and some of the Dos and Don'ts of Personal Branding plus a couple of Tools to help you with your LinkedIn profile setup

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Personal branding & LinkedIn By Khaled Elahmad

  1. 1. Personal Branding & LinkedIn Shusmo.me | Khaled@DigiArabs.com | @Shusmo
  2. 2. It is not about YOU Personal Branding is not about YOU It’s about what other people’s perception of YOU. Shusmo.me | Khaled@DigiArabs.com | @Shusmo
  3. 3. If you fit They will: Hire you Partner with you Invest in You Shusmo.me | Khaled@DigiArabs.com | @Shusmo
  4. 4. Give away Value People don’t care how much you know, until they know how much you care. So you need to give away value. You are not entitled to a place, you have to earn it Shusmo.me | Khaled@DigiArabs.com | @Shusmo
  5. 5. Anatomy of Personal Branding Mind: Know your Strength, Weakness & values. Heart: Give Value. Everything else: Social Platform (Username, photo, cover, statement, listening, insights, engage) Shusmo.me | Khaled@DigiArabs.com | @Shusmo
  6. 6. Old generation Old generation is into: text, photos, and recorded videos Shusmo.me | Khaled@DigiArabs.com | @Shusmo
  7. 7. New generation New generation is into: Instant content like stories, selfies and snaps Shusmo.me | Khaled@DigiArabs.com | @Shusmo
  8. 8. Sell Sell Sell If you post ONLY about your services then what you are saying is “follow me and engage with me only when you need my services.” Shusmo.me | Khaled@DigiArabs.com | @Shusmo
  9. 9. But if you are offering fresh new valuable knowledge everyday they will follow and engage daily Shusmo.me | Khaled@DigiArabs.com | @Shusmo
  10. 10. Personal Branding Do’s & Don’t’s
  11. 11. Personal Brand OR Too Personal Source: https://www.piasilva.com/ Shusmo.me | Khaled@DigiArabs.com | @Shusmo
  12. 12. Your Family Your last trip to Cancun is generally too personal for your personal brand. A vacation shot paired with a caption about how you can work from anywhere when that is what you teach others to do is right on brand. Source: https://www.piasilva.com/ Shusmo.me | Khaled@DigiArabs.com | @Shusmo
  13. 13. You in Action Anytime you are doing something that shows that other people are interested in what you have to say make sure you document it! This is authority-building gold and you can the value out of the event by posting about it later as it shows 3rd party validation of you as an authority. Source: https://www.piasilva.com/ Shusmo.me | Khaled@DigiArabs.com | @Shusmo
  14. 14. Your Pets Dogs are easy likes, but unless they are part of your everyday business (dog trainer) they are generally too personal for a personal brand. Once in awhile is OK. Source: https://www.piasilva.com/ Shusmo.me | Khaled@DigiArabs.com | @Shusmo
  15. 15. Behind the scenes Social media was practically made for behind-the-scenes-of-your- business posts. These scenes all communicate that you’re doing Badass things as an authority, while allowing you to connect with the audience in a more personal way Source: https://www.piasilva.com/ Shusmo.me | Khaled@DigiArabs.com | @Shusmo
  16. 16. Food Resist the temptation of taking Instagram shots of your meal. Food photos are all over the internet and it doesn’t add to your brand. Unless there is a message behind it like “ Dining at Salad Boutique with my partner celebrating our new family business (with a photo of you instead of the food)” Source: https://www.piasilva.com/ Shusmo.me | Khaled@DigiArabs.com | @Shusmo
  17. 17. Credibilitybuilding Anytime you are featured anywhere as the authority on your topic post it everywhere. Still do give value if you can. Share a tidbit from the content so your followers can walk away with something. Source: https://www.piasilva.com/ Shusmo.me | Khaled@DigiArabs.com | @Shusmo
  18. 18. Value Content Sharing your expertise in a way that is valuable to your ideal target audience is THE BEST way to engage online. Don’t forget: Nobody cares about you being an expert, so they aren’t going to pay attention unless they are getting something from you. Nothing personal, we just don’t have enough time! So creating content that is valuable to the reader is a MUST and therefore, obviously has a huge place in your personal brand. Source: https://www.piasilva.com/ Shusmo.me | Khaled@DigiArabs.com | @Shusmo
  19. 19. Your issues *Not to be confused with sharing your experiences and struggles as they relate to your area of expertise.* Just because you can get a lot of engagement by airing your dirty laundry doesn’t mean you should; at least, not in the places where you’re trying to build a professional reputation. Some people use very personal stories when promoting their brands and businesses successfully, but it’s successful because they can tie it back to their area of expertise. If you can’t tie it back in some way, it doesn’t belong on your authority-building personal brand. Source: https://www.piasilva.com/ Shusmo.me | Khaled@DigiArabs.com | @Shusmo
  20. 20. Political Rants No matter how engaged or heated you are about politics, your personal brand is not the forum for it. P.S: Unless it is a national campaign Source: https://www.piasilva.com/ Shusmo.me | Khaled@DigiArabs.com | @Shusmo
  21. 21. Personal Branding Blueprint
  22. 22. Score your Communication Skills Source: https://personalbrandingproject.co/ Shusmo.me | Khaled@DigiArabs.com | @Shusmo
  23. 23. Which platform should I start with? Source: https://personalbrandingproject.co/ Shusmo.me | Khaled@DigiArabs.com | @Shusmo
  24. 24. Brand Checklist Source: https://personalbrandingproject.co/ Shusmo.me | Khaled@DigiArabs.com | @Shusmo
  25. 25. Your solution Source: https://personalbrandingproject.co/ Shusmo.me | Khaled@DigiArabs.com | @Shusmo
  26. 26. Opportunity to serve Source: https://personalbrandingproject.co/ Shusmo.me | Khaled@DigiArabs.com | @Shusmo
  27. 27. Communication style Source: https://personalbrandingproject.co/ Shusmo.me | Khaled@DigiArabs.com | @Shusmo
  28. 28. Communication style Source: https://personalbrandingproject.co/ Shusmo.me | Khaled@DigiArabs.com | @Shusmo
  29. 29. Communication style Source: https://personalbrandingproject.co/ Shusmo.me | Khaled@DigiArabs.com | @Shusmo
  30. 30. Work on your Bio Source: https://personalbrandingproject.co/ Shusmo.me | Khaled@DigiArabs.com | @Shusmo
  31. 31. Commitment Source: https://personalbrandingproject.co/ Shusmo.me | Khaled@DigiArabs.com | @Shusmo
  32. 32. LinkedIn Profile
  33. 33. How To Get LinkedIn All Star Status Shusmo.me | Khaled@DigiArabs.com | @Shusmo
  34. 34. 1. Add a high quality LinkedIn profile picture Shusmo.me | Khaled@DigiArabs.com | @Shusmo A person only needs a 33 millisecond glance at your picture to form a first impression that includes evaluations of “trustworthiness, status, and attractiveness.” LinkedIn’s profile picture dimensions are 400 x 400 pixels. The maximum profile picture file size is 8mb • Headshot • Square in size • Dressed as your job culture • Smile and look dependable • No distracting background • No snapchat filters • No Selfies
  35. 35. 2. Use a custom LinkedIn URL (with some variation of first & last name) Shusmo.me | Khaled@DigiArabs.com | @Shusmo Ideally, you want to use some combination of your full name. Mine is Khaled ElAhmad so any of these combos would work great: linkedin.com/in/KhaledElAhmad linkedin.com/in/KElAhmad linkedin.com/in/ElAhmadKhaled linkedin.com/in/KhaledSElAhmad
  36. 36. 3. Add an up-to-date Industry & Location Shusmo.me | Khaled@DigiArabs.com | @Shusmo Settings & Privacy > Site > Account > Name, Location & Industry
  37. 37. 4. Customize your headline with relevant experience & keywords Shusmo.me | Khaled@DigiArabs.com | @Shusmo
  38. 38. 5. Fill out your LinkedIn “About” section Shusmo.me | Khaled@DigiArabs.com | @Shusmo • Make your first sentence count, Instead of saying, “I am the Director of Marketing at Digital Marketer, ” Amanda Powell says, “I’m leading the charge to fill Google search results with content that actually matters.” • Choose the Keywords You Want to be Found For, but Don’t use industry jargon or buzzwords • Write in a Narrative Format. ( Use "I" not "Khaled ElAhmad" ) • Speak to your industry expertise • Provide data to back up your results • Highlight professional interests • Mention top brands you worked with • Mention top tools you are expert in • Include contact information • Make sure there are no spelling or grammatical mistakes • Easy on the symbols & emojis, but do use bullet points when needed. • Add visual files to your About section like presentations or videos. • End With a Call to Action
  39. 39. 6. Add at least 3 positions (current + 2 previous) to your Work Experience section Shusmo.me | Khaled@DigiArabs.com | @Shusmo
  40. 40. 7. Add your Education to your profile Shusmo.me | Khaled@DigiArabs.com | @Shusmo
  41. 41. 8. Add at least 5 skills to your profile Shusmo.me | Khaled@DigiArabs.com | @Shusmo How to get endorsements for your skills Step 1 – Friends & Family Step 2 – Endorse other people’s skills Post-Endorsement Message: Hey [Name], Hope you’re doing well! I just wanted to recognize you for some of the awesome work we’ve done together so I endorsed you for some skills on LinkedIn. If there’s anything else I can do to help, just let me know. Best, [Your Name]
  42. 42. 9. Connect with at least 50 people Shusmo.me | Khaled@DigiArabs.com | @Shusmo
  43. 43. LinkedIn Tips
  44. 44. Tip: Keep your LinkedIn profile updates to yourself Shusmo.me | Khaled@DigiArabs.com | @Shusmo Settings & Privacy > How LinkedIn uses your data > Share job changes
  45. 45. Tip: Let recruiters know you’re open for business Shusmo.me | Khaled@DigiArabs.com | @Shusmo Settings & Privacy > Job Seeking Preferences > Let Recruiters Know You’re Open for Opportunities
  46. 46. Tip: LinkedIn Cover Photo ideas To Make Your Profile Stand Out Shusmo.me | Khaled@DigiArabs.com | @Shusmo Data shows that humans only remember 20% of what they read, but they remember 80% of what they see our brains process visuals up to 60,000x faster than text! 90%+ of LinkedIn profiles use the default LinkedIn Cover photo. 1. Define a purpose for your LinkedIn profile 2. Use a photo that directly relates to your career or industry 3. Show off a personal accomplishment 4. Show your company pride 5. Or your city pride Text: Your elevator pitch and goals in two lines or less A link to your personal website, if you have one Links to your portfolio, projects you’ve worked on, or your resume
  47. 47. Tip: LinkedIn Stories 20 seconds length. Shusmo.me | Khaled@DigiArabs.com | @Shusmo 1. Inform audiences about topics related to your industry. 2. Adapt blog content to a Stories format. 3. Share videos or Q&As featuring thought leaders in your community. 4. Sharing videos of customer testimonials. 5. Creating interactive content related to your content or industry. 6. “Live” Broadcasts from Events 7. Share Brand Announcements and Product Updates 8. A great way to promote content you posted elsewhere
  48. 48. Tip: Follow relevant influencers for your industry Shusmo.me | Khaled@DigiArabs.com | @Shusmo
  49. 49. Tip: Become an employee advocate Shusmo.me | Khaled@DigiArabs.com | @Shusmo
  50. 50. Tip: LinkedIn Recommendations Shusmo.me | Khaled@DigiArabs.com | @Shusmo How to get people to give you Recommendations on LinkedIn: My #1 LinkedIn tip is: Give recommendations to receive recommendations. LinkedIn Recommendation Template: [Descriptive Phrase] is the what comes to mind when I think about [Your Name]. I’ve had the pleasure of knowing [Your Name] for [Length of Time], during which [Description of Working Relationship]. Above all, I was impressed with [Your Name]’s ability to [Something That Makes You Stand Out]. And, of course, his/her [Personality Trait]. [Your Name] would be a true asset for any positions requiring [1-2 Skills Needed For The Position] and comes with my heartfelt recommendation. You can ask for recommendations offline: - Leaving your job? Ask people in person. - Finished a project? Send them the above template. - Had coffee with someone who asked how they can help? You got it!
  51. 51. Tip: The best way to exponentially increase your profile visibility on LinkedIn? Be an active contributor. Shusmo.me | Khaled@DigiArabs.com | @Shusmo Step 1: Follow The Views of a thought leader account in your field of work High views, low comment count means your comment will stand out Step 2: Leave A Thoughtful Comment Taking a few minutes to draft up a thoughtful comment that asks a question, shares additional advice, sparks debate, or adds to the discussion is far more likely to generate likes and replies. Step 3: Combine For Best Results The earlier you comment on a post that eventually gains traction, the better. Influencers with big followings on LinkedIn are pretty much guaranteed to have large view counts on their posts so all you need to do are follow them, figure out their posts times, and show up early!
  52. 52. Free Tools: Get your profile scored by “Resume Worded” Shusmo.me | Khaled@DigiArabs.com | @Shusmo https://resumeworded.com a) Open https://resumeworded.com/ and sign up here (no worries, it’s free) b) Choose LinkedIn Profile Review c) Go to your LinkedIn Profile, click “More” and “Save to PDF” d) Save it and upload to Resume Worded e) Check your Score and if somewhere it’s not 10/10 click on that block to find out what exactly should you improve
  53. 53. Free Tools: Get your profile scored by “Social Selling Dashboard” Shusmo.me | Khaled@DigiArabs.com | @Shusmo https://www.linkedin.com/sales/ssi
  54. 54. THANK YOU Khaled@DigiArabs.com http://www.shusmo.me http://www.facebook.com/shusmo http://www.twitter.com/shusmo Shusmo.me | Khaled@DigiArabs.com | @Shusmo Sources: https://blog.lempod.com/how-to-build-a-personal-brand-on- linkedin-in-2020/ https://www.linkedin.com/pulse/ultimate-linkedin-cheat- sheet-michael-quinn/ https://cultivatedculture.com/linkedin-profile-tips/ https://blog.hubspot.com/marketing/linkedin-stories

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