Personal branding by Khaled Elahmad @Shusmo

1. Personal Branding Shusmo.me | Khaled@DigiArabs.com | @Shusmo

2. It is not about YOU Personal Branding is not about YOU It’s about what other people’s perception of YOU. Shusmo.me | Khaled@DigiArabs.com | @Shusmo

3. If you fit They will: Hire you Partner with you Invest in You Shusmo.me | Khaled@DigiArabs.com | @Shusmo

4. Give away Value People don’t care how much you know, until they know how much you care. So you need to give away value. You are not entitled to a place, you have to earn it Shusmo.me | Khaled@DigiArabs.com | @Shusmo

5. Anatomy of Personal Branding Mind: Know your Strength, Weakness & values. Heart: Give Value. Everything else: Social Platform (Username, photo, cover, statement, listening, insights, engage) Shusmo.me | Khaled@DigiArabs.com | @Shusmo

6. Old generation Old generation is into: text, photos, and recorded videos Shusmo.me | Khaled@DigiArabs.com | @Shusmo

7. New generation New generation is into: Instant content like stories, selfies and snaps Shusmo.me | Khaled@DigiArabs.com | @Shusmo

8. Sell Sell Sell If you post ONLY about your services then what you are saying is “follow me and engage with me only when you need my services.” Shusmo.me | Khaled@DigiArabs.com | @Shusmo

9. But if you are offering fresh new valuable knowledge everyday they will follow and engage daily Shusmo.me | Khaled@DigiArabs.com | @Shusmo

10. Personal Branding Do’s & Don’t’s

11. Personal Brand OR Too Personal Source: https://www.piasilva.com/ Shusmo.me | Khaled@DigiArabs.com | @Shusmo

12. Your Family Your last trip to Cancun is generally too personal for your personal brand. A vacation shot paired with a caption about how you can work from anywhere when that is what you teach others to do is right on brand. Source: https://www.piasilva.com/ Shusmo.me | Khaled@DigiArabs.com | @Shusmo

13. You in Action Anytime you are doing something that shows that other people are interested in what you have to say make sure you document it! This is authority-building gold and you can the value out of the event by posting about it later as it shows 3rd party validation of you as an authority. Source: https://www.piasilva.com/ Shusmo.me | Khaled@DigiArabs.com | @Shusmo

14. Your Pets Dogs are easy likes, but unless they are part of your everyday business (dog trainer) they are generally too personal for a personal brand. Once in awhile is OK. Source: https://www.piasilva.com/ Shusmo.me | Khaled@DigiArabs.com | @Shusmo

15. Behind the scenes Social media was practically made for behind-the-scenes-of-your- business posts. These scenes all communicate that you’re doing Badass things as an authority, while allowing you to connect with the audience in a more personal way Source: https://www.piasilva.com/ Shusmo.me | Khaled@DigiArabs.com | @Shusmo

16. Food Resist the temptation of taking Instagram shots of your meal. Food photos are all over the internet and it doesn’t add to your brand. Unless there is a message behind it like “ Dining at Salad Boutique with my partner celebrating our new family business (with a photo of you instead of the food)” Source: https://www.piasilva.com/ Shusmo.me | Khaled@DigiArabs.com | @Shusmo

17. Credibilitybuilding Anytime you are featured anywhere as the authority on your topic post it everywhere. Still do give value if you can. Share a tidbit from the content so your followers can walk away with something. Source: https://www.piasilva.com/ Shusmo.me | Khaled@DigiArabs.com | @Shusmo

18. Value Content Sharing your expertise in a way that is valuable to your ideal target audience is THE BEST way to engage online. Don’t forget: Nobody cares about you being an expert, so they aren’t going to pay attention unless they are getting something from you. Nothing personal, we just don’t have enough time! So creating content that is valuable to the reader is a MUST and therefore, obviously has a huge place in your personal brand. Source: https://www.piasilva.com/ Shusmo.me | Khaled@DigiArabs.com | @Shusmo

19. Your issues *Not to be confused with sharing your experiences and struggles as they relate to your area of expertise.* Just because you can get a lot of engagement by airing your dirty laundry doesn’t mean you should; at least, not in the places where you’re trying to build a professional reputation. Some people use very personal stories when promoting their brands and businesses successfully, but it’s successful because they can tie it back to their area of expertise. If you can’t tie it back in some way, it doesn’t belong on your authority-building personal brand. Source: https://www.piasilva.com/ Shusmo.me | Khaled@DigiArabs.com | @Shusmo

20. Political Rants No matter how engaged or heated you are about politics, your personal brand is not the forum for it. P.S: Unless it is a national campaign Source: https://www.piasilva.com/ Shusmo.me | Khaled@DigiArabs.com | @Shusmo

21. Personal Branding Blueprint

22. Score your Communication Skills Source: https://personalbrandingproject.co/ Shusmo.me | Khaled@DigiArabs.com | @Shusmo

23. Which platform should I start with? Source: https://personalbrandingproject.co/ Shusmo.me | Khaled@DigiArabs.com | @Shusmo

24. Brand Checklist Source: https://personalbrandingproject.co/ Shusmo.me | Khaled@DigiArabs.com | @Shusmo

25. Your solution Source: https://personalbrandingproject.co/ Shusmo.me | Khaled@DigiArabs.com | @Shusmo

26. Opportunity to serve Source: https://personalbrandingproject.co/ Shusmo.me | Khaled@DigiArabs.com | @Shusmo

27. Communication style Source: https://personalbrandingproject.co/ Shusmo.me | Khaled@DigiArabs.com | @Shusmo

30. Work on your Bio Source: https://personalbrandingproject.co/ Shusmo.me | Khaled@DigiArabs.com | @Shusmo

31. Commitment Source: https://personalbrandingproject.co/ Shusmo.me | Khaled@DigiArabs.com | @Shusmo

32. THANK YOU Khaled@DigiArabs.com http://www.shusmo.me http://www.facebook.com/shusmo http://www.twitter.com/shusmo Shusmo.me | Khaled@DigiArabs.com | @Shusmo