This document profiles Khaled ElAhmad, a US/Jordanian social media trainer. It provides information about his background managing social media for the Jordanian government and private brands. It also lists some of his social media training topics, including traditional vs internet marketing, social media tools and analytics, content engagement strategies, and best practices for platforms like Twitter and Facebook. Links are provided to additional resources on his training approaches.

1. Khaled ElAhmad
@Shusmo
#BaytShusmo
April 18th 2013

2. A US/Jordanian Social
Media Trainer with the
ability to translate
concepts into strong social
media campaigns.
Managing Zain Jordan
My Bio
Social Media and most
recently served as the
Digital Director for the
Jordanian
Government, where he
managed social media for
the Prime Minister and the
Government as a whole.
Managing and consulting
public and private
brands, he was listed as
one of Top 100 Most
Influencer Arabs on Twitter
in 2012.

3. Traditional
Marketing

4. Internet
Marketing

5. Social Media

6. Social Media

7. Social Media

9. Humanizing
Your Brand

10. Humanizing
Your Brand

11. Humanizing
Your Brand

12. Humanizing
Your Brand

13. Humanizing
Your Brand

15. Keywords
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-
-
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16. RSS
Really Simple
Syndication

17. Listening Tools

18. Listening Tools

19. Listening Tools

20. Scheduling your
Posts / Tweets

21. Automating your
Posts / Tweets

22. URL Shortener

23. On-Click
Sharing

24. Stats on
Anyone
who
clicked
on your
Link

25. Measures
400
Online & Offline
Variables

26. Measures Top Arabs on
Twitter Using Multiple
Tools

27. Listing over 30,000
Arabs on Twitter

30. Digital Media Plan

32. http://quozio.com
http://recitethis.com
http://quotescover.com

34. Engaging Content

35. Engaging Content
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-
– – -
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“Polls” -

36. Engaging Content

37. Conversational Calendar
https://docs.google.com/file/d/0B3bwK8UTy-5xTXNxQ0tUR1lXdWM/edit?usp=sharing
https://docs.google.com/file/d/0B3bwK8UTy-5xOEdoYWFDX3VRdFU/edit?usp=sharing

38. Twitter

39. Twitter
Followers Following

40. Twitter

41. Twitter
- - -
- -

42. Twitter

43. Shusmo
Twitter
Shared Followers Lana4Z
11,520 150 850

44. Shusmo
Twitter
Shared Followers ipsosMENA
11,520 150 700

45. Twitter

46. Twitter

47. Twitter

48. Twitter
#Amman #KSA #ReformJO #Mish3aib
#Marketing #HR #SMJU2 #AmmanTT

49. Twitter

50. Twitter

51. Twitter

52. Twitter
- Don’t be an EGG Head!
- Give credit where credit is due
- Be yourself
- If you can’t say it in real life don’t say it on twitter
- Please don’t post the same post from multiple accounts
- Give more than you take
- Be careful what you tweet, even if you delete it. Someone will always share a screen shot of it
- For God sake don’t ever start an argument on twitter, it is not the right place to go Ghetto!

53. Facebook

54. twitter

55. Facebook

56. Facebook

57. Khaled ElAhmad
@Shusmo
#BaytShusmo
April 18th 2013
Presentation:
Slideshare.net/kelahmad