6. elevator events taxi tv poster kiosk billboard transit postings coffee barware shelter taxi top
7. 12% 13% 10% 12% transit poster alternative alternative 50% 12% 13% 10% bulletin transit alternative street furniture 13% 10% 12% 12% transit alternative alternative street furniture
8. Out of Home Industry $6.2 billion (2009) Competes against cable TV and internet Reaches difficult-to-target mass market Measurability becoming more important
9. Uh-oh for OOH 80% revenue from consumer goods Highly sensitive to disposable income Ad budgets shift to below-the-line promotions
10. OOH Good for 2010 Economy expected to recover in 2010 OOH advertising will increase as traditional declines More on-the-go consumers Industry revenue growth increases to $6.3 billion
18. The Trouble with Magazines Wasted coverage Expensive back cover Advertising wear out
19. The Pros of ‘Public Place Magazines’ 80% of adults have read magazines in a public place 68% look for their favorite magazines 19 readers/copy per month