Everyone talks about old school vs new school in the direct sales industry. Internet vs. word of mouth What's the truth? What's real? What works? Learn the psychology of all of this so you can set yourself free.

1. Old School vs. New School MLM
It’s All Bullshit…Well, Mostly.

2. Before we get started…I want to let
you know that thispresentationisn’t
going to be all “puppy dogs and
rainbows.”

3. I am going to be
completely honest about
some of the never talked about
secrets used in marketing

4. Before we even get into that…

5. I want to show you that
I am a real person.
This is me and my son, Brennan.

6. My Background
• Started in direct sales/network marketing at
20 years old
• Was $30k in debt with no business by the time
I was 22
• Had first 6 Figure year in direct sales at 25
• Became 7 Figure Earner at 27
• Have studied Human Potential & Marketing
my entire life and have coached thousands

7. I am going to tell you about some
of the psychological tricks
marketers use on you without
you even knowing

8. Things just like these pictures I just
showed you with me and my son

9. It’s all done with a purpose

10. You trust me a bit more now

11. I mean, it’s all true.
I didn’t rent the kid or
anything…Brennan is
actually my son

12. But seeing a picture of us definitely
helps you understand that I am a
real person, just like you.

13. See…it’s like we’re old friends

14. And…I want to take some of the
mystery out of what it will take for
you to build your business.

15. And the
“Old School” vs “New School”
stuff is a classic example

16. Some of these things I am going
to tell you may piss you off

17. Some of what I tell you may make
you feel like crap…for a minute

18. I just want to be clear that I
warned you up front

19. This Is What They Say
Old School
• Family & Friends
• Cold Calling
• Home Meetings & Parties
• Pitching Everyone
• Buying Leads
• Telephone
New School
• Capture Pages
• Social Media
• People Call You
• No Selling
• No Talking To Prospects

20. Like almost everything…
it’s partially true

21. It has nothing
really to do with
these things

22. What Is It Really?
Old School vs. New School is
mainly a marketing campaign

23. It’s marketing psychology that
appeals to people who have
struggled to build a business in
MLM/direct sales.

24. It’s designed to appeal to that
person within you that wants to
believe your lack of success isn’t
your fault

25. It’s a campaign designed to make
you believe that if you just had this
_________ (system, tool, product) ,
you wouldn’t need to work on your
skills for marketing and promotions.

26. It’s designed to get you to
buy stuff

27. And you know what?

28. It works

29. People everywhere are buying
now to learn “New School”
direct sales strategies

30. But remember, I said it was
partially true.

31. So what’s the deal, then?

32. Let’s look back at this slide

33. This Is What They Say
Old School
• Family & Friends
• Cold Calling
• Home Meetings & Parties
• Pitching Everyone
• Buying Leads
• Telephone
New School
• Capture Pages
• Social Media
• People Call You
• No Selling
• No Talking To Prospects

34. Essentially, the two schools
disagree on the media used to
deliver your message

35. Old Schoolers say the
internet is not duplicable

36. New Schoolers say that
warm market and
word of mouth don’t work

37. Obviously, both of these
statements are total crap

38. The truth is…it all works

39. Sometimes

40. For some people

41. Could you imagine trying to get
Grandma Mabel to set up auto
responders and Facebook campaigns
when she doesn’t even know what
Facebook is?

42. I mean, anything is possible…but…

43. So which is right?

44. It depends on which is
right for you…

45. Personally, I’ve built 5 figure
monthly incomes using all
of these strategies

46. But my PREFERENCE is to work with
systems that educate my prospects
before I speak with them

47. I prefer businesses that utilize
LEVERAGE

48. So I can spend my time talking to
people who are already interested

49. And guess what?

50. I have a number of my
friends in my business, too

51. Oh my God!
That’s so “old school!”

52. Maybe it’s because I grew up in the
80’s. I like some “old school”
marketing strategies (like talking to
people) and I still like old school rap

53. Hip Hop Hooray…Ho…Hey...Ho

54. Whatever your preference…you
still need to work on your skills

55. You need to improve your
communication skills, your
marketing skills and your
promotional skills

56. Otherwise, it doesn’t matter
what school you follow

57. You’re gonna fail

58. And it won’t be
the “systems” fault

59. So you get to decide what your
PREFERENCE is

60. Which forms of media do you
want to focus on?

61. Whether
Old School or New School

62. You’re going to have systems to
follow and a daily method of
operation to build your business

63. If you don’t…you’re screwed

64. Once your systems are in place, you
need to build relationships, follow
up and help people get started

65. Whether you use technology
to do some or all of that for you is
up to you

66. A few years ago I met a guy who
decided to start generating leads for
his business online

67. And, he had been one of the good
ones offline already…creating teams
of thousands of people

68. But like me, and like you, he had
bigger dreams for himself and he
wanted to learn how to
market online

69. After about a year, he got to a point
where he had about 100 people a
day coming to his website…
all through free marketing strategies

70. Then he took those basic
principles and expanded on them

71. Today, just about 4 short years later,
his websites get over
100,000 visitors a day
and he is one of the highest paid
distributors in the industry

72. So I started studying what
he was doing

73. It’s not difficult

74. It just takes a commitment

75. So I committed to learn
and take action

76. And now I generate leads online
everyday for my business

77. So if your preference is to learn how
to market online and use technology
to support some of the parts of your
business that usually take up a
lot of your time

78. You should go to the link below
this video and learn from this guy
like I did
http://workwithkeithobrien.com

79. Remember I said I decided to
commit to learn and take action?

80. Now it’s YOUR TURN

81. http://workwithkeithobrien.com

82. Do you think I used
enough red arrows?

83. http://workwithkeithobrien.com

84. It’s kind a lot of arrows, right?

85. But people often get stuck
when it comes to taking action
towards their dreams

86. clcli
Click The Link Below
http://workwithkeithobrien.com