New recipes for the ever growing content cloud

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Cédric Hüsler

Slides I presented at the Business Cloud 9 Summit in London on Dec 2nd, 2009.

Technology

New
recipes
for the ever
growing Cédric Hüsler
content cloud
Business Cloud 9 Summit - Dec 2009 - London
Photo CC by Zoe

Cédric

Cédric Hüsler
Marketing
Directo r of Product
er
Cédric Hüsl
.com
cedric@day

@keepthebyte

In Web Content Management since 1999.

Headquarter in Basel [Switzerland] and Boston [US]
Founded 1993 - publicly traded since 2001 [DAYN]
World-wide 130 employees
+200 customers

Agenda

5min Agile Web Marketing
15min Live Presentation of CQ5
15min Real-world scalability challenge
15min Open Standards for the Content Cloud
10min Questions & Answers

[we are talking “Websites” now]

A Website should?

Content Makes Leads
Leverage creative freedom
Accommodate user groups

Agility?

Site Systems
Owner
CMO CIO
Business IT
Authors Developer

demo

Online
Customere Marketing Customernt
Experienc Platform Engageme

Social
WCM DAM Collab

Applications

IRRESISTIBLE PREMIUM

BRANDING MISSION

10k Authors 100 GB 53 Servers 6 TB

COMPLETE SCALE

REACH TRUST

Migration of 14 legacy
6.7Mio Unique Users/m systems into 1

4000 mil

2000 mil

0 mil
Jan April July

How many do I order in January?

idle=cost

Nov-Dec ‘08 Nov-Dec ‘09

Keep costs in line with .

Servers : Sysadmin

1:10 - 1:20 1:50 1:1000

Case Studies

Full slide set on: http://www.slideshare.net/meshachjackson/ignite-zurich-newsweek

Price

Amazon Cloud
> $15k / mo + > $5k setup

Data Center
< $20k / mo + $300k setup

Full slide set on: http://www.slideshare.net/meshachjackson/ignite-zurich-newsweek

http://2010.newsweek.com

- over 1M visitors in less than 20 hours since go-live
- 5M page views in one day

Standardized Content Infrastructure

Connector
Connector Content
Repository

Platform
JCR Compliant Connector
Connector

CRX cloud
edition

The Reality of ECM

DM sWCM
tatic requires
websites DAM jdk1.3
Win32 1998
WF WF TCL
2000 Borlanid
Java EJB 2.0 WF elph
D
compiler no-linux
eol support Acquired
requires Repository in 99’
Repository
IIS 5 Repository
develop
1985 Acquired left er
C/C++ in 96 ’

Content
Management
Standards

- CMIS
- JCR

http://jonontech.com/2009/11/26/cmis-jcr-and-osgi-for-idiots/

Your data model is going to be...
...WRONG.

it is ju
mat t st a
er of
time

A Content Repository!?
CONTENT REPOSITORY

FEATURES OF AN FEATURES OF A

RDBMS FILESYSTEM
Transactions, Query, Structure, Integrity Binaries, Hierarchy, Locking, Access Control

+
ALL THE OTHER

GOOD STUFF
YOU ALWAYS WANTED

Unstructured, Versioning, Full-text,
Multi-Value, Sort-Order, Observation

JSR-170 & JSR-283

http://maps.google.com/maps?
f=q&source=s_q&hl=en&geocode
=&q=Barf%C3%BCsserplatz,
+Basel&sll=47.46217,8.06375&ssp
n=0.540356,1.098633&ie=UTF8&hq
=&hnear=Barf%C3%BCsserplatz,
+Basle,+Switzerland&z=16

vs.
http://map.search.ch/basel/barfuesserplatz

.../product.jsp?id=12346

Mistake 1 : Mistake 2: Mistake 3:
Addressing the .jsp? What the
“Script” heck? Does it have a name?

/cars/audi/s4.details.html

your IA what to display format -
? what a PDF?

Investments in Megatrends.

The Cloud

Open Source

Web & Content Standards

What do you think?

Photo by Thomas Hawk

( ...more information on
http://www.day.com )

Agility Matters.
For Business, For Authors, For Developers, For Infrastructure

Cédric Hüsler
( cedric@day.com )

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New recipes for the ever growing content cloud

1. New recipes for the ever growing Cédric Hüsler content cloud Business Cloud 9 Summit - Dec 2009 - London Photo CC by Zoe

2. Cédric Cédric Hüsler Marketing Directo r of Product er Cédric Hüsl .com cedric@day @keepthebyte In Web Content Management since 1999.

3. Headquarter in Basel [Switzerland] and Boston [US] Founded 1993 - publicly traded since 2001 [DAYN] World-wide 130 employees +200 customers

4. Agenda 5min Agile Web Marketing 15min Live Presentation of CQ5 15min Real-world scalability challenge 15min Open Standards for the Content Cloud 10min Questions & Answers

5. [we are talking “Websites” now] A Website should?

6. Rock!

7. Content Makes Leads Leverage creative freedom Accommodate user groups Agility?

8. Less numbers

9. ... more vanity.

10. Site Systems Owner CMO CIO Business IT Authors Developer

11. demo Online Customere Marketing Customernt Experienc Platform Engageme Social WCM DAM Collab Applications

12. IRRESISTIBLE PREMIUM BRANDING MISSION 10k Authors 100 GB 53 Servers 6 TB COMPLETE SCALE REACH TRUST Migration of 14 legacy 6.7Mio Unique Users/m systems into 1

13. 4000 mil 2000 mil 0 mil Jan April July How many do I order in January?

14. idle=cost Nov-Dec ‘08 Nov-Dec ‘09 Keep costs in line with .

15. Is the talking about you?

16. Servers : Sysadmin 1:10 - 1:20 1:50 1:1000

17. Case Studies Full slide set on: http://www.slideshare.net/meshachjackson/ignite-zurich-newsweek

18. Price Amazon Cloud > $15k / mo + > $5k setup Data Center < $20k / mo + $300k setup Full slide set on: http://www.slideshare.net/meshachjackson/ignite-zurich-newsweek

19.

20. http://2010.newsweek.com - over 1M visitors in less than 20 hours since go-live - 5M page views in one day

21. IT Procurement Process?

22. Source datacenterknowledge.com

23.

24.

25. Do you do real-world load testing? =

26. Standardized Content Infrastructure Connector Connector Content Repository Platform JCR Compliant Connector Connector CRX cloud edition

27. The Reality of ECM DM sWCM tatic requires websites DAM jdk1.3 Win32 1998 WF WF TCL 2000 Borlanid Java EJB 2.0 WF elph D compiler no-linux eol support Acquired requires Repository in 99’ Repository IIS 5 Repository develop 1985 Acquired left er C/C++ in 96 ’

28. Content Management Standards - CMIS - JCR http://jonontech.com/2009/11/26/cmis-jcr-and-osgi-for-idiots/

29. Your data model is going to be... ...WRONG. it is ju mat t st a er of time

30. A Content Repository!? CONTENT REPOSITORY FEATURES OF AN FEATURES OF A RDBMS FILESYSTEM Transactions, Query, Structure, Integrity Binaries, Hierarchy, Locking, Access Control + ALL THE OTHER GOOD STUFF YOU ALWAYS WANTED Unstructured, Versioning, Full-text, Multi-Value, Sort-Order, Observation JSR-170 & JSR-283

31. RESTification of Data

32. http://maps.google.com/maps? f=q&source=s_q&hl=en&geocode =&q=Barf%C3%BCsserplatz, +Basel&sll=47.46217,8.06375&ssp n=0.540356,1.098633&ie=UTF8&hq =&hnear=Barf%C3%BCsserplatz, +Basle,+Switzerland&z=16 vs. http://map.search.ch/basel/barfuesserplatz

33. .../product.jsp?id=12346 Mistake 1 : Mistake 2: Mistake 3: Addressing the .jsp? What the “Script” heck? Does it have a name? /cars/audi/s4.details.html your IA what to display format - ? what a PDF?

34. Investments in Megatrends. The Cloud Open Source Web & Content Standards

35. What do you think? Photo by Thomas Hawk

36. ( ...more information on http://www.day.com ) Agility Matters. For Business, For Authors, For Developers, For Infrastructure Cédric Hüsler ( cedric@day.com )

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