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New
  recipes
  for the ever
  growing                                 Cédric Hüsler
  content cloud
                  Business Cloud 9 Summit - Dec 2009 - London
Photo CC by Zoe
Cédric

       Cédric Hüsler
                                                                Marketing
                                           Directo r of Product
                                   er
                       Cédric Hüsl
                                    .com
                       cedric@day



     @keepthebyte

In Web Content Management since 1999.
Headquarter in Basel [Switzerland] and Boston [US]
Founded 1993 - publicly traded since 2001 [DAYN]
World-wide 130 employees
+200 customers
Agenda

5min    Agile Web Marketing
15min   Live Presentation of CQ5
15min   Real-world scalability challenge
15min   Open Standards for the Content Cloud
10min   Questions & Answers
[we are talking “Websites” now]




A Website should?
Rock!
Content Makes Leads
Leverage creative freedom
Accommodate user groups


          Agility?
Less numbers
... more vanity.
Site     Systems
           Owner
CMO                              CIO
Business                          IT
           Authors   Developer
demo




                Online
  Customere   Marketing    Customernt
  Experienc   Platform    Engageme

                          Social
  WCM         DAM         Collab

Applications
IRRESISTIBLE              PREMIUM



   BRANDING                 MISSION


10k Authors 100 GB      53 Servers         6 TB

        COMPLETE                  SCALE



      REACH                   TRUST

                         Migration of 14 legacy
6.7Mio Unique Users/m       systems into 1
4000 mil




  2000 mil




     0 mil
                              Jan     April   July


How many     do I order in January?
idle=cost




             Nov-Dec ‘08               Nov-Dec ‘09



Keep costs in line with         .
Is the   talking about you?
Servers : Sysadmin




 1:10 - 1:20   1:50   1:1000
Case Studies




Full slide set on: http://www.slideshare.net/meshachjackson/ignite-zurich-newsweek
Price


                                                              Amazon Cloud
                                                              > $15k / mo + > $5k setup

                                                              Data Center
                                                              < $20k / mo + $300k setup




Full slide set on: http://www.slideshare.net/meshachjackson/ignite-zurich-newsweek
http://2010.newsweek.com

- over 1M visitors in less than 20 hours since go-live
- 5M page views in one day
IT Procurement
      Process?
Source datacenterknowledge.com
Do you do real-world
load testing?


           =
Standardized Content Infrastructure

                             Connector
 Connector    Content
             Repository


Platform
             JCR Compliant   Connector
 Connector


              CRX cloud
               edition
The Reality of ECM

         DM               sWCM
                           tatic                  requires
                        websites            DAM jdk1.3
               Win32                1998
          WF                WF TCL
 2000                                             Borlanid
 Java                 EJB 2.0                 WF elph
                                                   D
              compiler      no-linux
                eol        support       Acquired
    requires            Repository         in 99’
     Repository
      IIS 5                              Repository
                                        develop
            1985             Acquired     left er
            C/C++             in 96 ’
Content
                                 Management
                                 Standards


                                     - CMIS
                                     - JCR


http://jonontech.com/2009/11/26/cmis-jcr-and-osgi-for-idiots/
Your data model is going to be...
       ...WRONG.




         it is ju
       mat t st a
            er of
                  time
A Content Repository!?
                      CONTENT REPOSITORY

            FEATURES OF AN                                        FEATURES OF A



           RDBMS                                        FILESYSTEM
    Transactions, Query, Structure, Integrity         Binaries, Hierarchy, Locking, Access Control




                 +
                                                ALL THE OTHER



                                   GOOD STUFF
                                       YOU ALWAYS WANTED

                               Unstructured, Versioning, Full-text,
                               Multi-Value, Sort-Order, Observation




                   JSR-170 & JSR-283
RESTification
of Data
http://maps.google.com/maps?
   f=q&source=s_q&hl=en&geocode
     =&q=Barf%C3%BCsserplatz,
   +Basel&sll=47.46217,8.06375&ssp
   n=0.540356,1.098633&ie=UTF8&hq
    =&hnear=Barf%C3%BCsserplatz,
      +Basle,+Switzerland&z=16

                  vs.
http://map.search.ch/basel/barfuesserplatz
.../product.jsp?id=12346

                Mistake 1  :          Mistake 2:         Mistake 3:
          Addressing the        .jsp? What the
                         “Script”              heck? Does it have a name?




    /cars/audi/s4.details.html

your IA                                  what to display      format -
                                                        ?    what a PDF?
Investments in Megatrends.


             The Cloud

            Open Source

       Web & Content Standards
What do you think?




Photo by Thomas Hawk
(      ...more information on
                      http://www.day.com         )


Agility Matters.
For Business, For Authors, For Developers, For Infrastructure



                    Cédric Hüsler
            (      cedric@day.com                )

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New recipes for the ever growing content cloud

  • 1. New recipes for the ever growing Cédric Hüsler content cloud Business Cloud 9 Summit - Dec 2009 - London Photo CC by Zoe
  • 2. Cédric Cédric Hüsler Marketing Directo r of Product er Cédric Hüsl .com cedric@day @keepthebyte In Web Content Management since 1999.
  • 3. Headquarter in Basel [Switzerland] and Boston [US] Founded 1993 - publicly traded since 2001 [DAYN] World-wide 130 employees +200 customers
  • 4. Agenda 5min Agile Web Marketing 15min Live Presentation of CQ5 15min Real-world scalability challenge 15min Open Standards for the Content Cloud 10min Questions & Answers
  • 5. [we are talking “Websites” now] A Website should?
  • 7. Content Makes Leads Leverage creative freedom Accommodate user groups Agility?
  • 10. Site Systems Owner CMO CIO Business IT Authors Developer
  • 11. demo Online Customere Marketing Customernt Experienc Platform Engageme Social WCM DAM Collab Applications
  • 12. IRRESISTIBLE PREMIUM BRANDING MISSION 10k Authors 100 GB 53 Servers 6 TB COMPLETE SCALE REACH TRUST Migration of 14 legacy 6.7Mio Unique Users/m systems into 1
  • 13. 4000 mil 2000 mil 0 mil Jan April July How many do I order in January?
  • 14. idle=cost Nov-Dec ‘08 Nov-Dec ‘09 Keep costs in line with .
  • 15. Is the talking about you?
  • 16. Servers : Sysadmin 1:10 - 1:20 1:50 1:1000
  • 17. Case Studies Full slide set on: http://www.slideshare.net/meshachjackson/ignite-zurich-newsweek
  • 18. Price Amazon Cloud > $15k / mo + > $5k setup Data Center < $20k / mo + $300k setup Full slide set on: http://www.slideshare.net/meshachjackson/ignite-zurich-newsweek
  • 19.
  • 20. http://2010.newsweek.com - over 1M visitors in less than 20 hours since go-live - 5M page views in one day
  • 21. IT Procurement Process?
  • 23.
  • 24.
  • 25. Do you do real-world load testing? =
  • 26. Standardized Content Infrastructure Connector Connector Content Repository Platform JCR Compliant Connector Connector CRX cloud edition
  • 27. The Reality of ECM DM sWCM tatic requires websites DAM jdk1.3 Win32 1998 WF WF TCL 2000 Borlanid Java EJB 2.0 WF elph D compiler no-linux eol support Acquired requires Repository in 99’ Repository IIS 5 Repository develop 1985 Acquired left er C/C++ in 96 ’
  • 28. Content Management Standards - CMIS - JCR http://jonontech.com/2009/11/26/cmis-jcr-and-osgi-for-idiots/
  • 29. Your data model is going to be... ...WRONG. it is ju mat t st a er of time
  • 30. A Content Repository!? CONTENT REPOSITORY FEATURES OF AN FEATURES OF A RDBMS FILESYSTEM Transactions, Query, Structure, Integrity Binaries, Hierarchy, Locking, Access Control + ALL THE OTHER GOOD STUFF YOU ALWAYS WANTED Unstructured, Versioning, Full-text, Multi-Value, Sort-Order, Observation JSR-170 & JSR-283
  • 32. http://maps.google.com/maps? f=q&source=s_q&hl=en&geocode =&q=Barf%C3%BCsserplatz, +Basel&sll=47.46217,8.06375&ssp n=0.540356,1.098633&ie=UTF8&hq =&hnear=Barf%C3%BCsserplatz, +Basle,+Switzerland&z=16 vs. http://map.search.ch/basel/barfuesserplatz
  • 33. .../product.jsp?id=12346 Mistake 1 : Mistake 2: Mistake 3: Addressing the .jsp? What the “Script” heck? Does it have a name? /cars/audi/s4.details.html your IA what to display format - ? what a PDF?
  • 34. Investments in Megatrends. The Cloud Open Source Web & Content Standards
  • 35. What do you think? Photo by Thomas Hawk
  • 36. ( ...more information on http://www.day.com ) Agility Matters. For Business, For Authors, For Developers, For Infrastructure Cédric Hüsler ( cedric@day.com )