New recipes for the ever
growing Cédric Hüsler content cloud Business Cloud 9 Summit - Dec 2009 - London Photo CC by Zoe

Cédric Cédric Hüsler Marketing Directo
r of Product er Cédric Hüsl .com cedric@day @keepthebyte In Web Content Management since 1999.

Headquarter in Basel [Switzerland] and
Boston [US] Founded 1993 - publicly traded since 2001 [DAYN] World-wide 130 employees +200 customers

Agenda 5min Agile Web Marketing
15min Live Presentation of CQ5 15min Real-world scalability challenge 15min Open Standards for the Content Cloud 10min Questions & Answers

[we are talking “Websites” now]
A Website should?

Rock!

Content Makes Leads Leverage creative
freedom Accommodate user groups Agility?

Less numbers

... more vanity.

Site Systems Owner CMO CIO
Business IT Authors Developer

demo Online Customere Marketing Customernt
Experienc Platform Engageme Social WCM DAM Collab Applications

IRRESISTIBLE PREMIUM BRANDING MISSION 10k
Authors 100 GB 53 Servers 6 TB COMPLETE SCALE REACH TRUST Migration of 14 legacy 6.7Mio Unique Users/m systems into 1

4000 mil 2000 mil 0
mil Jan April July How many do I order in January?

idle=cost Nov-Dec ‘08 Nov-Dec ‘09
Keep costs in line with .

Is the talking about you?

Servers : Sysadmin 1:10 -
1:20 1:50 1:1000

Case Studies Full slide set
on: http://www.slideshare.net/meshachjackson/ignite-zurich-newsweek

Price Amazon Cloud > $15k
/ mo + > $5k setup Data Center < $20k / mo + $300k setup Full slide set on: http://www.slideshare.net/meshachjackson/ignite-zurich-newsweek

http://2010.newsweek.com - over 1M visitors
in less than 20 hours since go-live - 5M page views in one day

IT Procurement
Process?

Source datacenterknowledge.com

Do you do real-world load
testing? =

Standardized Content Infrastructure Connector Connector
Content Repository Platform JCR Compliant Connector Connector CRX cloud edition

The Reality of ECM DM
sWCM tatic requires websites DAM jdk1.3 Win32 1998 WF WF TCL 2000 Borlanid Java EJB 2.0 WF elph D compiler no-linux eol support Acquired requires Repository in 99’ Repository IIS 5 Repository develop 1985 Acquired left er C/C++ in 96 ’

Content Management Standards - CMIS
- JCR http://jonontech.com/2009/11/26/cmis-jcr-and-osgi-for-idiots/

Your data model is going
to be... ...WRONG. it is ju mat t st a er of time

A Content Repository!? CONTENT REPOSITORY
FEATURES OF AN FEATURES OF A RDBMS FILESYSTEM Transactions, Query, Structure, Integrity Binaries, Hierarchy, Locking, Access Control + ALL THE OTHER GOOD STUFF YOU ALWAYS WANTED Unstructured, Versioning, Full-text, Multi-Value, Sort-Order, Observation JSR-170 & JSR-283

RESTification
of Data

http://maps.google.com/maps? f=q&source=s_q&hl=en&geocode =&q=Barf%C3%BCsserplatz, +Basel&sll=47.46217,8.06375&ssp n=0.540356,1.098633&ie=UTF8&hq
=&hnear=Barf%C3%BCsserplatz, +Basle,+Switzerland&z=16 vs. http://map.search.ch/basel/barfuesserplatz

.../product.jsp?id=12346 Mistake 1 : Mistake
2: Mistake 3: Addressing the .jsp? What the “Script” heck? Does it have a name? /cars/audi/s4.details.html your IA what to display format - ? what a PDF?

Investments in Megatrends. The Cloud
Open Source Web & Content Standards

What do you think? Photo
by Thomas Hawk

( ...more information on http://www.day.com
) Agility Matters. For Business, For Authors, For Developers, For Infrastructure Cédric Hüsler ( cedric@day.com )